Robin Dimond

Fifth & Cor 

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Chief Executive Officer

The Cor Collective

As CEO and Founder of The Cor Collective, I lead a private, high-impact network for founders, executives, and industry leaders. Designed for connection with purpose, The Cor Collective offers a curated space for strategic collaboration, peer-to-peer growth, and revenue-generating relationships.

I oversee all aspects of the brand—from member acquisition and community development to events, content, and partnerships—ensuring every touchpoint reflects our values of integrity, clarity, and results. Our mission is simple: bring the right people together and create real opportunities from it.

CEO & Founder

Well Training U.S.

Co-Founder & COO

PeakActivity

Developed a new consumer marketing direction and drove marketing strategy and execution for all services amplifying engagement and brand affinity. Also An Officer of the company, member of the Executive Management Team, and Global Marketing Leadership Team. 
Inspired and led the Marketing team including: Brand Directors, Social Commerce Team, PR & Events, Digital Marketing, Consumer Engagement; Email Marketing, Vendor Partnerships, Education, and Best practice procedures
Consumer Marketing: Developed strategic brand, digital marketing, and communications plans for growth-phase brands, ecommerce, wholesale and retail channels. Established and led KPIs and over-delivered on company goals. Led promotional and trade show activity.
Digital Marketing: Directed the repositioning and relaunch of five brands via digital, social commerce, SEO, lead generation, email marketing, PPC, social media, blogs; Website content management and redesign for the ecommerce marketplace.
PR and Events: Set strategy, directed agencies and media campaigns. Innovated influencer, brand ambassador, UGC, and blogger social media campaigns and events that increased awareness across brands; Directed partnerships, sponsorships, and affiliated marketing campaigns to drive brand excitement.
Performance Marketing: Drove continued Customer engagements across multiple channels - digital, social, events and traditional media, acquisition and retention for internal teams. Led deep-dive research projects; developed competitive analytics processes; ROI metrics to be presented to clients.
Developed and managed Marketing P&L, Commercial team P&L; Harmonized the corporate vision with unique local market tactical plans that drove business success and increased sales.
Visual Merchandising: Innovated a new consumer experience shopping system for Omni-Channel Marketing campaigns.

VP of Marketing

City Furniture

Created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Also implemented new operational best practices for the companies social commerce and visual brand guidelines. 
Designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. 
Created new brand statndards for digital engagement copy including product, email, and social commerce posts resulted in increased conversion. 
Developed Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. 
Integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand. 
Tracked and reported on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. 
Created accurate reporting for P&L related so all social media paid advertising campaigns.  Built operational best practices and Executed contracts for Influencers and Brand Ambassadors to drive engagement. 
Launched think tank sessions for new campaign ideas including interface set-up, marketing communications, creating offers, advising advertiser clients and customer success metrics.
Conceptualized and executed online promotional material, while managing and prioritizing projects.

Marketing Strategist Consultant

Dimond Marketing

Clients include: Harmon Eye Center, Envision Marketing, Celebration Bridal, Robin Alexander’s, Stick Fire Grills, Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee
Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee

Create & amplify launch an integrated brand strategy to promote the online &amp; print segments of the business nationwide
Develop &amp; manage annual marketing and private party sales budgets; conduct monthly financial reviews
Increase market share of private party listings online &amp; in print, strategically designing packages &amp; pricing based on market variables 
Develop concept &amp; manage design for B2B and B2C email campaigns designed to increase sales and revenue
Develop marketing initiatives to support efforts of national field sales team 300+ strong
Manage National Circulation Manager &amp; supervise development of national free Boat Trader magazines, including cover templates &amp; style guide, editorial &amp; brand image
Collaborate with Development team to manage &amp; prioritize website reconstruction, usability, &amp; overall online product &amp; brand image
Manage strategic development of advertising &amp; marketing campaigns on B2B and B2C levels, including online, email &amp; traditional initiatives 

Director of Marketing

Robin Alexanders Bistro

Supported top- and bottom-line growth through effective management of production, distribution and fulfillment, while maintaining a metrics dashboard for KPIs.
Procurement – vendor management and negotiations
Logistics - Vendor and courier identification, negotiations and ongoing communications
Quality Control - safety guidelines and product plans
P&L - costings, forecasting, analytics, metrics, reporting
Manage all of our logistics and packaging vendors, regularly searching for new options while re-negotiating pricing and contract terms
Oversee inventory management to ensure correct supply and ordering levels
Collaborate cross-functionally to launch new products and enhance customer experience
Foster a culture of collaboration and team spirit, while directly managing operations and customer service associates
Continually identified and develop talent, team capabilities, and growth

Director of Operations/ Co-Founder 

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

- Ideate, Define, & Document strategies for emerging technology and innovation projects for companies within the digital space
- Research the application of new technologies such as Generative AI, Augmented Reality, Spatial Computing, and Machine Learning to markets
- Explore & Exploit new technology within the market for the launch of products & services for joint ventures. 
- Evaluate opportunities for IP and Patents related to new technologies across existing customers and internal teams
- Managed a team of direct reports focused on the day to day task management and delivery of company-wide KPIs
- Design business plans and information flows for innovation and research projects with projected integrations within the current environment
- Create roadmaps that synchronize technology and digital marketing strategies to deliver innovative solutions to customers
- Track and Analyze the impact of new technology and features integrated into eCommerce, Retail, & B2B platforms that expand the user experience
- Ideate processes to streamline current workflow and develop standardized best practices for company internal teams
- Identifies and qualifies key technology platforms, services, and partners (vendors) to help facilitate strategic revenue goals
- Foster a positive, creative, fast-paced, and technologically-inspiring team environment

Head of Emerging Tech & Innovation Division 

Clients: FBI, CIA, DOJ, Dept. of Homeland Security, CIO Council, Office of the Director of National Intelligence, & others

- Recognized as a keynote speaker with a quick wit and expertise in emerging technologies, known for making technology accessible and engaging for audiences.

-Regularly presents at conferences, events, and in front of Fortune 100 organizations, bringing his audience up to speed on the latest trends in technology such as Artificial Intelligence, Augmented Reality, Digital Twins, and the Internet of Things.

-Develops and leads multi-day workshops for companies focusing on emerging technologies & digital innovation.

- Spoken and contributed to a wide range of events, including technology summits, innovation workshops, and university panels, covering topics like Spatial Computing, Digital Twins, Generative AI, and more

Speaker & Emerging Technology Thought Leader: Spatial Computing & AI

- Proven track record of driving transformative growth and revenue generation in marketing and technology projects across industries including CPG, Retail, Technology, Foot and Beverage, and Hospitality.

- Strategic Visionary: Developed and executed innovative strategies that propelled the company's market position and facilitated sustainable growth in a highly competitive landscape.

- Technological Expertise: Leveraged cutting-edge technologies and trends to optimize marketing initiatives, enhance customer experiences, and streamline operations, resulting in increased efficiency and profitability.

- Leadership Excellence: Built and led high-performing teams, fostering a culture of innovation and collaboration. Successfully motivated and mentored cross-functional teams to achieve ambitious business goals.

- Business Development: Spearheaded key partnerships and collaborations, identifying and capitalizing on market opportunities to drive business expansion, diversify revenue streams, and deliver long-term value for stakeholders.

Chief Strategy Officer

VRARA- Miami Chapter

Board of Advisors

VIssi.io

•	Assessed data-driven marketing process by rotating between project management, client solutions, performance, data & automation and content development tasks to suit the needs of the company. 
•	Scheduled and Created social media editorial calendar, maintained content for clients on various social media channels 
•	Corresponded with company partners to communicate and track progress on campaign performance, ad creation, and schedule weekly calls to optimize ways to better serve the partners.
•	Managed multiple client accounts; providing digital marketing assistance and client service
•	Built teams for clients marketing departments from ground up including providing training and ramp up on marketing goals.
•	Identified potentially high-impact social posts/responses; including attention-grabbing copy in the brand voice 
•	Managed customer relationships by maintaining network of stakeholders and addressing business needs
•	Examined KPI’s and performance data from Facebook & Instagram on a regular basis to analyze campaign performances to provide insights and optimizations to further strategize on behalf of the partners.

Chief Strategist

Creative Circle

Strategist | 2016-2018
Think Tank Lead | 2017-2018
Social Media Account Manager | 2017-2018
Trainer | 2016-2018
Recruiter | 2014-2016

Creative Circle is a specialized staffing agency that represents advertising, creative, marketing, and digital professionals offering both full-time and freelance opportunities. Our team at Creative Circle is comprised of industry professionals that have been on your side of the fence. We have first-hand experience having working in the field which enables us to provide a consultative approach to finding solutions to your creative challenges.

Senior Digital Staff Augmentation Strategist 

Better Branding Boys

- B3 Branding a start up business for branding and media consulting serving a variety of clients for social media, website design, logo design and production
•	Lead Creative Design for over 10 projects including Children’s' Museum of the Arts leading to the donation of $100,000 
•	Negotiated design elements and themes for print and online advertisements for Children’s’ Museum of the Arts Spring Benefit Dinner in May 2013
•	Lead account services and budgeting for projects while creating time line for production of graphics related to both print and website design for projects
•	Analyze social web traffic using Google Analytics to bolster social media planning for local restaurants 
•	Explained and Instituted the use of Google analytics for KPI reports to develop understanding of marketing platforms.  
•	Developed, proofed and produced new logos for HS football team including state championship logo as well as championship ring design 
•	Created unique learning strategies for variety of skill levels with technology to develop and understanding of social media planning
•	Collaborated with web development team to create new website for HS to develop a consistent theme

Co-Founder

Paramus Catholic High School

-Initiated and implemented an effective social media campaign
⁃Developed an advertising strategy to communicate with target customers 
⁃Facilitated the creation of Social Media voice and persona
⁃Designed plan of action for interactions on Twitter 
-Assisted in developing and implementing a more efficient process for marketing
⁃	Provided daily instruction on studio art techniques for over three hours a day
⁃	Instructed students in age range of 14-18 in a combined class room
⁃	Created unique learning strategies for variety of skill levels in classroom
⁃	Executed instruction of 3 different classes in one class period in 2010
•	Dedicate 30+ hours per week to games, practices, training, and meetings.
•	Orchestrated comprehensive instructional time for players to learn p

Assistant Director: Advancement for Communications

Introducing Rob Petrosino: a distinguished figure in digital innovation, celebrated keynote speaker, and authority on emerging technologies. With over 15 years of leadership in digital transformation, Rob has steered Fortune 100 companies and defense organizations through the tech revolution, focusing on areas like spatial computing, digital twins, generative AI, and machine learning.

Rob’s dynamic presentations transcend traditional talks, turning complex tech trends into actionable business strategies. His unique ability to simplify sophisticated concepts into engaging narratives has not only made him a sought-after speaker but also a familiar face on the Today Show and a featured expert in Forbes. His engagements range from intimate B2B workshops to major defense briefings, captivating audiences with insights into the future of technology.

A strategist and innovator, Rob’s contributions extend beyond the conference stage to his advisory roles with the Department of Defense, including the FBI and DHS CISA. His collaboration with intelligence communities and his forward-thinking on the metaverse underscore his influence as a leading voice in technology.


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