Robin Dimond

Fifth & Cor 

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Chief Executive Officer

The Cor Collective

As CEO and Founder of The Cor Collective, I lead a private, high-impact network for founders, executives, and industry leaders. Designed for connection with purpose, The Cor Collective offers a curated space for strategic collaboration, peer-to-peer growth, and revenue-generating relationships.

I oversee all aspects of the brand—from member acquisition and community development to events, content, and partnerships—ensuring every touchpoint reflects our values of integrity, clarity, and results. Our mission is simple: bring the right people together and create real opportunities from it.

CEO & Founder

Well Training U.S.

Co-Founder & COO

PeakActivity

Developed a new consumer marketing direction and drove marketing strategy and execution for all services amplifying engagement and brand affinity. Also An Officer of the company, member of the Executive Management Team, and Global Marketing Leadership Team. 
Inspired and led the Marketing team including: Brand Directors, Social Commerce Team, PR & Events, Digital Marketing, Consumer Engagement; Email Marketing, Vendor Partnerships, Education, and Best practice procedures
Consumer Marketing: Developed strategic brand, digital marketing, and communications plans for growth-phase brands, ecommerce, wholesale and retail channels. Established and led KPIs and over-delivered on company goals. Led promotional and trade show activity.
Digital Marketing: Directed the repositioning and relaunch of five brands via digital, social commerce, SEO, lead generation, email marketing, PPC, social media, blogs; Website content management and redesign for the ecommerce marketplace.
PR and Events: Set strategy, directed agencies and media campaigns. Innovated influencer, brand ambassador, UGC, and blogger social media campaigns and events that increased awareness across brands; Directed partnerships, sponsorships, and affiliated marketing campaigns to drive brand excitement.
Performance Marketing: Drove continued Customer engagements across multiple channels - digital, social, events and traditional media, acquisition and retention for internal teams. Led deep-dive research projects; developed competitive analytics processes; ROI metrics to be presented to clients.
Developed and managed Marketing P&L, Commercial team P&L; Harmonized the corporate vision with unique local market tactical plans that drove business success and increased sales.
Visual Merchandising: Innovated a new consumer experience shopping system for Omni-Channel Marketing campaigns.

VP of Marketing

City Furniture

Created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Also implemented new operational best practices for the companies social commerce and visual brand guidelines. 
Designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. 
Created new brand statndards for digital engagement copy including product, email, and social commerce posts resulted in increased conversion. 
Developed Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. 
Integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand. 
Tracked and reported on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. 
Created accurate reporting for P&L related so all social media paid advertising campaigns.  Built operational best practices and Executed contracts for Influencers and Brand Ambassadors to drive engagement. 
Launched think tank sessions for new campaign ideas including interface set-up, marketing communications, creating offers, advising advertiser clients and customer success metrics.
Conceptualized and executed online promotional material, while managing and prioritizing projects.

Marketing Strategist Consultant

Dimond Marketing

Clients include: Harmon Eye Center, Envision Marketing, Celebration Bridal, Robin Alexander’s, Stick Fire Grills, Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee
Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee

Create & amplify launch an integrated brand strategy to promote the online &amp; print segments of the business nationwide
Develop &amp; manage annual marketing and private party sales budgets; conduct monthly financial reviews
Increase market share of private party listings online &amp; in print, strategically designing packages &amp; pricing based on market variables 
Develop concept &amp; manage design for B2B and B2C email campaigns designed to increase sales and revenue
Develop marketing initiatives to support efforts of national field sales team 300+ strong
Manage National Circulation Manager &amp; supervise development of national free Boat Trader magazines, including cover templates &amp; style guide, editorial &amp; brand image
Collaborate with Development team to manage &amp; prioritize website reconstruction, usability, &amp; overall online product &amp; brand image
Manage strategic development of advertising &amp; marketing campaigns on B2B and B2C levels, including online, email &amp; traditional initiatives 

Director of Marketing

Robin Alexanders Bistro

Supported top- and bottom-line growth through effective management of production, distribution and fulfillment, while maintaining a metrics dashboard for KPIs.
Procurement – vendor management and negotiations
Logistics - Vendor and courier identification, negotiations and ongoing communications
Quality Control - safety guidelines and product plans
P&L - costings, forecasting, analytics, metrics, reporting
Manage all of our logistics and packaging vendors, regularly searching for new options while re-negotiating pricing and contract terms
Oversee inventory management to ensure correct supply and ordering levels
Collaborate cross-functionally to launch new products and enhance customer experience
Foster a culture of collaboration and team spirit, while directly managing operations and customer service associates
Continually identified and develop talent, team capabilities, and growth

Director of Operations/ Co-Founder 

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

Lexie Becker

Strategic Partnerships Manager

•Works closely with partners to determine best practices for implementing software or services into clients' strategies
•Nurtures relationships with prominent figures and groups in the community to strategize ways to streamline Fifth & Cor's services for start-ups and local businesses
•Proactively reaches out to industry-focused and locally based news outlets for business and thought leader coverage

Brand Partnership Specialist

Director of Partnerships

Billo

UGC Creator

From, Hailey Jordan

Social Media Manager

Influencer Management Assistant

Vicci Eyewear

Influencer Manager

Denny's Childrenswear

•Successfully styled and made specific recommendations to achieve client's desired image for everyday wear and specific events while staying true to current trends by utilizing knowledge on the fashion industry
•Demonstrated strong teamwork skills by collaborating with other branch-store teams to plan floor and merchandise layout for greater synergy

Sales Associate

Lexie Becker, currently a Strategic Partnerships Manager at Fifth & Cor, brings experience in public relations, digital marketing, strategic partnerships and influencer management. Coming from primarily an agency setting, Lexie thrives in a team environment and has a passion for strengthening both internal and external relationships. She has a customer-service driven mindset and connecting with others is what drives her. She has the ability to adapt quickly in the ever-changing world of marketing, work simultaneously and successfully on various projects and excels in learning new skills daily.

taplio

The Battle

Robin Dimond

Lexie Becker

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