Rob Humphrey

Senior Account Executive, Education Vertical

Canva

Canva is on a mission to empower the world to design. Visual communication is critical to stand out and be remembered. With Canva Enterprise business teams (sales, marketing, HR) can self-serve create on-brand visual content at scale. Creating faster time to market. Less reliance on agencies. More time back for in-house designers.

Strategic Accounts 

LinkedIn

Managed strategic sales initiatives as a founding member of LinkedIn's fastest-growing vertical.  Experience in SaaS and Ad-tech sales. 

Achieved $500MM in net revenue throughout my career, showcasing exceptional sales acumen.  

Honored with LinkedIn's prestigious MVP award, recognizing outstanding contributions and leadership.  

Co-created the "Get Hired" video series, engaging over 50,000 students through keynote talks at 100+ universities.

Strategic Account Executive

Transformational tour stop number three, I lead a high performance team of digital media experts. I support awesome customers in the ultra fast growing  Higher Education vertical. My speciality is helping schools reach prospective students, ensure current students harness the power of networking, and to make the connection with alumni more of a two-way street. I love to crush silos, do work, and dream big.

Co-created "Talent Connect Live" - a live stream experience for virtual attendees. In 2014 the stream was watched 15K viewers, in 2019 several million watched the stream.

Senior Manager, Creative Content Marketing

Annual quota busting sales leader that was hired to get shit done. That's it, that's all. I transformed the traditional thinking about the sales relationship, pioneered social selling strategies, and significantly impacted the creation, growth, and scale of LinkedIn's first and largest business - Talent Solutions. 

The numbers: Top 1% global revenue producer, #1 sales rep in category, ranked #1 in media solutions every quarter for 14 straight quarters, most highly recommended internal speaker (sales kickoff etc) 80+ NPS.

Senior Enterprise Account Executive

Conceptualize, produce and deploy specialized programs for NGOs, Non-Profits, Government, and private sector organizations globally. The majority of what brain power I have is dedicated to global initiatives that ensure educational and economic opportunity for everyone.

The  numbers: #1 in terms of performance in North America (AE), #5 Globally (AE), #1 Rated speaker at annual global sales meeting.

Talent Solutions Account Executive

Harmonix Music Systems

Supported engineering and art hiring for Rock Band 2 and other projects. Created social recruitment strategy, executed on strategy, and reached key milestones. Among first users of LinkedIn Recruiter

Game Art and Engineering Recruiter

Strategic Sales @ Canva | LinkedIn MVP | Snowboarder

I dream big, do work, and have fun. 

At LinkedIn I became the top rep in the world setting records unmatched, and named MVP during an epic 18 month sales year. I delivered  $500,000,000 net to LinkedIn. I did it without losing my soul.

Much of my success was based on a building a trusted personal brand. I spent years attempting to visually tell my story, and almost gave up. Then I started using Canva. It became almost like cheating. People were excited to see what ideas I came up with and I could really devote my energy to creating mutual success. 

My best sales year at LinkedIn was when I abandoned Powerpoint and started using Canva. So, joining the Strategic Sales team at Canva for me is a dream come true.

Global Client Director

Entrepreneurial creative sales professional and founding member of the fastest growing vertical at LinkedIn. Delivered $200MM to the business inside 5 years, recipient of the most coveted sales award at LinkedIn (MVP), and friend and mentor to many. 

Co-Creator of Get Hired  - A video series focused on our student and young professional member base

Traveled to over 100 colleges and universities completing keynote talks to over 25,000 students. High NPS sales keynote and sales kickoff speaker.

Former LinkedIn MVP discovers previous accomplishments mean absolutely nothing.

Back at LinkedIn, I went rogue and ditched PowerPoint entirely for Canva. Every. Single. Presentation. 

That same year? I became a LinkedIn MVP in an 18-month competition eclipsing $100 Million in net revenue during that period. 

Coincidence? Nope. I finally found a way to tell a story and really convince customers to dream big, not just spend money with LinkedIn.

Now I'm on the other side of the table, selling what people think is "just a consumer design tool" to the enterprise. 

I am watching Fortune 500 teams realize they can move at the speed of creativity, performance marketers can catapult ROAS, and sales teams can get more creative without the "brand police" calling!

Coach K wrote about "shared confidence" in his book—the idea that when one person believes, it lifts the entire team. That's exactly what I'm seeing here...

We're not just building a new sales org; we're building something that makes people more productive and successful.

The real MVP? This team.

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I am still here. 

That is what my mother says every single time I call her.

I recently updated her fit with a bunch of "I am still here" swag - she wears it proudly.

Also, she just celebrated her 93rd birthday, so I updated her LinkedIn headline to match the swag.

The message is this: You are still here! So, enjoy this beautiful day.

In a sales role, your direct manager has more impact on your mental health than your partner, bff, or therapist. 

Think about it 🌈

Canva. Enterprise Edition. 

Think about it.

So you have a LinkedIn profile. Congratulations on completing this crucial step in your unpaid full-time job of looking for a job that requires 5 year

Open article: Your LinkedIn Profile: A Beacon of Hope in the Void by Rob Humphrey • 3 min read

Your LinkedIn Profile: A Beacon of Hope in the Void

We have a crazy big dream that by the end of our lifetimes, everyone on this planet will have their basic human needs met. Canva 🩷

A few years ago, we shared our 2 Step Plan:

1. Build one of the world’s most valuable companies
2. Do the most good we can do

We have a crazy big dream: that by the end of our lifetimes, everyone on this planet will have their basic human needs met. It’s terribly sad that this is still considered a crazy big dream, but thanks to the support of our community, the Canva Foundation is committing another $100 million USD to support people living in extreme poverty to take another step towards this.

Since 2021, our partnership with GiveDirectly has provided $50 million in direct cash transfers to more than 85,000 people in Malawi. Families have used this support to send children to school, access healthcare, start small businesses, and invest in livestock and tools that help create long-term security. Each story is different, but all prove a simple truth: when people are trusted to decide what they need most, the impact is extraordinary.

This new $100 million commitment will reach another 185,000 people, helping families transform their lives, while creating ripple effects that strengthen entire communities. It is, without a doubt, the best money we could ever imagine spending.

We’ve created a short documentary from journalist David Begnaud's visit to Malawi: https://lnkd.in/gpDpkW8h

We’re still very much on a learning journey, if you’d like to learn alongside us, visit our blog: https://lnkd.in/gn4TTJrg

With over 30% of Canva’s value dedicated to doing good, every subscription and every design fuels this mission. Thank you for being part of it ❤️

Open video: On the Ground in Malawi: Stories of Change with Canva & GiveDirectly on youtube.com

On the Ground in Malawi: Stories of Change with Canva & GiveDirectly

In mere weeks the white room will be calling, who is with me?

Tired of  an endless stream of talking heads videos with three tips on [insert topic}?

Then hit that follow button and ride with me this winter…

❄️

Forbes

I enjoy building longer-term partnerships by creating valuable experiences for every client who works with Forbes across all platforms: live and virtual events, branded content, research, editorial sponsorships, digital display, social, lead gen, and print.

Associate Director, Program Management

➜ Awarded: LinkedIn was the recipient of Forrester’s 2023 Program of the Year Award winner for Deep Sales. The B2B Marketing Executive Award recognizes outstanding achievements within marketing based on the successful implementation of research, frameworks, & best practices to improve functional performance. 
➜ In 8 months, our reimagination of LSS (Deep Sales as the catalyst - https://tinyurl.com/y5y5btyd ) demonstrated considerable full-funnel impact:
       -Influenced $20M+ in revenue
       -175k+ viral actions for #deepsales
       - 32 field events touching pipeline of ~$250M & 2x ROI
       - Brand perception gains (good value for investment +6, helps find right leads +2)
       - WSJ: 6.5M impressions across digital, w.dwell time exceeding benchmark (107%).
➜ May 2023: Account Hub launched with a mini marketing 'lightning strike.'
➜ March 2023: Launched Relationship Explorer in market. Our next 'Lightning Strike' rolled out globally over a 24-hour period, encompassing an event & exhibition at Dreamforce World Tour in Sydney, Australia, a live stream panel session, 3 recorded sessions, a headshot booth, & a luxury yacht tour around Sydney Harbor at sunset. Other initiatives happened simultaneously globally: global social campaign, media placements, WSJ print ad & digital articles, deep sales exec events (100% show rate w. $70M in influenced business), thought leadership rollout inclusive of an eBook, podcast, case studies & webinars. 
- We released our Deep Sales Advantage eBook & the first episode of the LinkedIn deep sales podcast from our new Thought Leadership franchise. I worked closely w. the teams on both, including w. Insights/research, & learned how to produce a podcast from scratch.

Led, aligned, & supported XFN partners for launch. Provided program support to the broader BU, encompassing Product & Solutions Marketing, Regional, Field & Customer Marketing, Growth Marketing, & Integrated Marketing for global teams in NAMER, EMEA, LATAM, APAC.

Program Manager - LSS Marketing

➜ $1M+ Deep Sales category launch for Sales Navigator, September 2022 - ramped & globally launched a new product category for our sales intelligence software within 7 weeks of onboarding. This encompassed the LinkedIn Studio at Dreamforce, content planning (live panels, recorded webinars and sessions), WSJ ad wraps and NASDAQ Times Square activations, taxi toppers and building projections in NY & SF, and paid media placements in HBR, Forbes, and other global media. 
➜ Unaided brand awareness rose 3 points as of October 2022. 
➜ Continued the global rollout through December 2022, with a concentrated 'lightning strike' in NY, Chicago, and San Francisco, including executive events and more media placements in WSJ, Raconteur, etc.
➝ Worked collaboratively and cross-functionally with Internal Comms, PR/Comms, Brand Marketing, Content, Social, Growth Marketing, Regional & Field Marketing, Product Marketing, BizOps, Customer Success, and Community teams for internal and external activations.

Program Manager - LinkedIn Sales Solutions, Integrated Marketing

➜ Awarded: The Communicator Awards 2022 Gold Award of Excellence for Pepsi's sustainability Executive Agenda campaign 
➜ I was initially a leave fill-in; I had my contract extended 5+ months by Forbes w. the intent to create a new role for me.
➜ Participated on the Forbes EQ team: helped to identify, vet, & select candidates for future campaigns; managed accounts through execution. Forbes EQ (Equity Quotient) on BrandVoice is a space for businesses, entrepreneurs & nonprofit organizations from & serving underrepresented groups to share stories & expertise with the Forbes.com audience via the BrandVoice content marketing platform. Forbes EQ on BrandVoice works in part w. the Diversity Marketing Consortium to identify & promote content marketing from select businesses. It is part of Forbes’ Representation & Inclusion
practice, supporting & amplifying Forbes’ commitment to representation, inclusion & systemic equity.

I managed BrandVoice content partnership programs from initiation to completion with clients across many industries.
➝ Created & oversaw internal & external timelines for content programs including Forbes content creation services
➝ Managed complex internal program tasking & deadlines in Smartsheet for multiple internal stakeholders across a wide variety of program activities
➝ Organized information from a variety of sources for internal & external stakeholders including designers, editors, video producers, client managers & more
➝ Monitored content budgets & reported on status
➝ Coordinated activities as needed for complex productions such as video & photo shoots working w. production teams, talent manager & featured subjects
➝ Maintained production status documents for complex productions
➝ Worked w. magazine production team in facilitating custom print executions

Systems/software utilized: MS Office Suite, Google Workspace, Zoom, Smartsheet, Salesforce, Slack, Asana, JIRA, Bertie CMS (formerly WordPress)

Project Manager, Content Partnerships

Cosette Pharmaceuticals, Inc.

➜ Reduced human error up to 50% on the packaging/manufacturing floor through a continuous improvement initiative. 
➜ Helped in transfer of product process related to operations move from NJ to NC
➜ I served on the FDA Audit Response Team and would regularly participate in/help run sample audits as they related to and affected Operations SOPs.

Managed all Operations projects under the Manufacturing and Packaging umbrella. Championed the change management process. Led complete project life cycle from initiation to close, including project charter approval, defining scope and risks, and implementing change controls while working cross functionally with Regulatory, Quality, and Engineering teams. Reviewed, updated, and retired SOPs as necessary to ensure all were GMP/GDP compliant. I also analyzed, monitored, and reported weekly on cycle time and drafted NOIs (Notice of Investigation) in conjunction with the technical writing team. 

Systems/software utilized: MS Office Suite (Outlook, Word, Excel, PowerPoint, Teams), Google Workspace (Drive, Docs, Meet), Zoom, Trackwise, QUMAS

Project Manager, Operations - Manufacturing & Packaging

Shiseido Americas Corporation

➜ Helped transition operations from San Francisco to NYC, replacing a team of over 50+ designers, PMs, & copywriters to two PMs & a coordinator (working w.an outside agency team of 6); moving locations & changing business models required an implementation of systems/processes as though brand new, including the establishment of a RACI & an end to end timeline that encompassed all creative needs. 
➜Streamlined project management process through redesign of brand logo and packaging, shifting to a clean beauty/sustainability focus. 
➜Worked on Made-2-Fit packaging for Matchco technology that matched foundation to skintone. 

As one of a two-person team, I was responsible for developing the primary & secondary artwork packaging for the entire global region, averaging 2.000+ released artwork files annually, including ongoing annual programs. My team was under the creative umbrella that included social, visual merchandising, design, & copywriting. My role required strong marketing strategy, copy editing, project management, & brand management experience. I regularly interfaced with our Legal & Regulatory teams for approval to ensure copy & ingredient listings were correct & within legal parameters based on the country of origin. I co-managed our outside creative agency for production & design ideation and oversaw a creative coordinator. I worked cross functionally with Brand/Marketing, Product Development, & Packaging Engineering across the Color, Promo/Kits, Complexion, and Skincare categories to efficiently task and manage creative project needs and deliverables (including artwork routing and approvals on Workfront ProofHQ to stay within budget/limited rounds). I also traveled to printers and manufacturers as a Global Creative packaging representative on press for most A-level launches.

Systems/software utilized: MS Office Suite (Outlook, Word, Excel, PowerPoint, Teams), Google Workspace (Drive, Docs, Meet), Zoom, Adobe Workfront, Oracle PLM, Adobe InDesign

Project Manager, Global Creative Operations - bareMinerals Cosmetics

Fast Company

Syndicated Writer

Inc. Magazine

Business Insider

TheMuse.com

The Daily Muse currently has a readership of more than 5 million per month, with an audience made up of smart, ambitious men and women at all stages of their careers who are passionate and savvy about getting ahead at work.

Contributing Writer

Career Contessa

Propose content/topics to the Managing Editor; cover assigned topics, and contribute career-related articles & advice.

Editorial Contributor

I'm a certified project/program manager who is excited by opportunities to learn & grow. I have 10+ years experience in marketing & operations project management roles; I have worked in tech, media, beauty/CPG, pharma, wine & spirits and more, along with 5+ years of​ nonprofit experience.

Marketing, content, & creative operations are my sweet spot. I easily segue from project manager to marketer, writer, event specialist & more. In former positions, I was given additional responsibilities quickly, supporting exec leadership/C-suite teams & working cross-functionally with global stakeholders. 

✨HIGHLIGHTS✨

👩🏻‍💻 LinkedIn: Globally launched a new product category for our B2B sales intelligence software within 7 weeks of hire and influenced $20M+ in revenue. 
🏆 LinkedIn was Forrester’s 2023 Program of the Year award recipient for Deep Sales  

📰 Forbes: Contractor to 🪃 hire. Awarded 🏆 The Communicator Awards 2022 Gold Award of Excellence for Pepsi's sustainability Executive Agenda digital campaign

 💊 Cosette Pharma: Reduced human error by ~50% on the PKG/MFG floor through a continuous improvement initiative 

💄Shiseido: Helped transition operations from SF to NYC, established a creative end-to-end timeline & streamlined process during redesign of the brand logo & packaging @bareMinerals

🍷 Winebow: Planned, coordinated, & executed NY-based events, including Vintners' Harvest & Grand Portfolio Tastings (10k+ attendees)

✍️ I love content & storytelling. I also love helping others succeed in their careers; I have contributed to TheMuse.com, Career Contessa, Fairygodboss & more. My work has been syndicated on Business Insider, Inc., & Fast Company, and I've been featured in articles in Harvard Business Review (hbr.org) & New York Post for my career advice. ‘What To Do When Your Coworker Goes Over Your Head,’ one of my features on HBR, was included in the April 2017 book release of ‘HBR Guide to Dealing with Conflict.’

➕ I formerly served as a Board Member for Arts By The People, a nonprofit whose mission is to make the arts easily accessible to all. Other causes close to my heart are homelessness & poverty alleviation, which I have tried to combat through support & partnership w. various charities & nonprofit orgs.

♥️ I believe that kindness, empathy, & authenticity aren’t just buzzwords - they’re among the most important qualities a human being can have. I try my best to embody all of them.

💌 Contact me @ KSchneiderPMP@gmail.com

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Rob Humphrey

Karen Schneider, PMP®, PMI-ACP®, CSM®, LSSGB™

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The Battle

Rob Humphrey

Karen Schneider, PMP®, PMI-ACP®, CSM®, LSSGB™

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Humphrey's LinkedIn Performance

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