robertoseif.com

I work with successful +40 y/o middle managers, who want to take their career in a new direction, but don't know what that looks like or how to pull it off. I help them find their unique marketable sweet spot,  and relaunch their careers -- either within the same organization or somewhere else.

Chief Career Transformationist

Seif Family

On career sabbatical to focus on family and self-growth

Strategic Innovation Lead (Architecture Practice)

Hyatt Hotels Corporation

Senior Manager Global Brands -- Hyatt Centric

Horizon2, Inc - Innovation Consulting

President / Founder

John Morrell Food Group

Director of Innovation

Doblin Group

Innovation Consultant

Unilever

Manager of Innovation NA

Price Waterhouse Coopers

Tax Consultant

Even the most successful professionals feel stuck at some point.

I help high-achievers in their 40s who want to relaunch their careers and are trying to find a marketable sweet spot for their unique skills and gifts.

These include corporate middle managers who:

- Lost their motivation and are stuck in a prolonged soul search. 
- Have a hard time summoning the confidence to make a career pivot. 
- Possess a unique combination of skills that don't fit within existing job titles.
- Try to find their place as they re-enter the workforce after an extended professional absence (e.g. full-time parents, caregivers, sabbaticals)

Think of me as a personal strategist who can help you regain clarity, direction, and courage to reinvent your career. 

I'm different from your typical career coach because I don't come from the HR pool. 

The traditional HR-minded approach focuses on HOW to land a job (e.g. optimize resume and pitch and interviewing skills). But this approach is useless if you are trying to figure out WHAT job to land. 

I spent 20 years launching new products and brands, Along the way, I reinvented my own career 9 times.

I know how it feels to be stuck in a long mid-career limbo, sifting through hundreds of jobs online in search of an answer and feeling like nothing fits. I've experienced the same anxiety, frustration, and self-doubt you may be experiencing right now.

I know how to get out of that ditch. 

Combining tools from innovation strategy, psychology, and coaching I’ll help you solve for "what to become" (e.g. craft your vision, find your sweet spot, develop systems and habits, challenge beliefs, etc), so you can relaunch the second half of your career.

Roberto Seif

Finhabits

Senior Vice President Marketing

The Collab Hub

• Founded an organization of independent marketing talent focused on connecting, collaborating, unlocking, and flawlessly executing growth opportunities for clients, delivering a more flexible, efficient, and modern approach to marketing services.  
• Leveraged expertise and best practices to develop the business model, brand, and plan for a successful business launch.  
• Built a network and secured the participation of 10+ collaborators spanning specialized companies to independent professionals across various marketing and advertising disciplines to collaborate on marketing and advertising projects.  
• Authored various thought leadership articles published on LinkedIn, generating thousands of impressions with positive feedback.

Founder

Captura Group - Hispanic Advertising Agency

• Recruited as executive leader overseeing a team of 25, focusing on turning around the organization, restructuring the leadership team, and developing and launching a 3-pronged business plan focused on culture, clients, and reputation.
• Transitioned the organization’s positioning and capabilities into a competitive full-service agency while embracing its legacy DNA as a multicultural and digital shop.  
• Utilized partnerships and new hires to expand agency offerings to include production, influencer, and public relations capabilities.  
• Directed team that secured 5 new clients, representing 15% increase in revenue.
• Led the organization in collaborating with Pringles in a Super Bowl spot for Super Bowl LVI.
• Recognized by Hispanic Marketing Council (HMC) and the American Advertising Federation (AAF) as best in class for agency work.  
• Secured and managed various clients, including the American Red Cross, AARP Foundation, Kellogg North America, Fiesta Insurance, Dairy Farmers of America, 99 Cent Store, Geisinger Health, and General Mills.  
• Awarded the Sojourner Truth award from Kellogg.

President - General Manager

Residential Real Estate Council

• Hired to restructure and redefine the marketing and communications function, consolidating the Marketing and Communications teams, achieving better efficiencies and more cohesive brand messaging, and securing a 50% sales increase in essential revenue generated products.  
• Managed the 1st-ever fully integrated marketing campaign for the organization’s flagship event, Sell-a-bration, successfully achieving the sales goals in record time.

Chief Marketing and Communications Officer

Rest of the World

• Partnered with the agency founder to define the organization’s positioning and go-to-market strategy, establishing, and leading the business efforts of the start-up agency that secured 4 new clients within the 1st year.  
• Oversaw client relationships, strategic planning, agency administration, prospecting, and pitching agency to potential clients, generating $800K in revenue within the 1st year of operation.
• Created strategy and oversaw the entire production process of digital and social campaigns, generating millions of impressions and over 22K active engagements on the brand’s FB page.

Managing Director

FCB Global

•	Promoted up through the organization to CEO before leaving Venezuela, remaining with the organization, and transitioning into SVP positions following a relocation within the US.
•	Performed in a dual role, including building the multicultural business for FCB Chicago and leading the strategy team for the State Farm account, focusing on Direct Marketing.
•	Developed and implemented the Direct Marketing strategy concerning onboarding new auto insurance customers for State Farm, generating an over 2% improvement in retention rate.  
•	Led the Direct Marketing implementation of State Farm’s insurance business during the brand’s reframing transition, including tone, personality, messaging hierarchy, and audience segmentation in both the general and Hispanic markets.
•	Produced multi-channel advertising strategies for the US Hispanic market, supporting current agency clients such as T-Mobile, Cox Communications, Biogen, Janssen, Empresas Polar, and Sears.

SVP Strategic Planning and SVP Acct Management Director FCB Chicago

•	Restructured the Creative team and established an innovative culture that positioned FCB Venezuela among the top 3 creative agencies in the country, including its 1st recognition at Cannas Lions.
•	Managed a team of 90 resources, including 9 direct reports, in growing critical clients such as Kraft, SCJ, Mitsubishi Motors, Beiersdorf, Empresas Polar, Zurich Insurance, and BanCaribe, ensuring the highest level of customer service and profitability.
•	Led the transformation of FCB Venezuela into 1 of the top-ranked agencies in the country in revenue and creative reputation with an annual revenue of over $8M. 
•	Delivered 4 consecutive years of top-line and bottom-line growth for FCB Venezuela, utilizing an aggressive, innovative business acquisition strategy, organic growth, and cost efficiencies.
•	Launched the digital and social capability for FCB Venezuela, transforming it into a significant source of organizational revenue.

General Manager

•	Launched the Strategic capability and turned it into an agency differentiator and competitive advantage, generating an incremental 5% revenue of the entire in both Venezuela and Puerto Rico.

Management and Planning Director

VP Strategic Planning

Ipsos ASI Venezuela

Responsible for opening IPSOS ASI country office in Venezuela. Developed the company to grow in over 500% in billings. Responsible for managing Advertising Research for Procter & Gamble in the Latin American Region.

Country Director and Regional Account Director

GTECH Latin America Division

Designed and led qualitative and quantitative research projects across Latin America.
Analyzed research data to provide marketing recommendations for game designs.
Collaborated in the design of electronic lottery games for Latin America.
Responsible for developing marketing plans for small markets.
Vendor vetting and management.

Research Analyst

Mercedes Hercules y Asociados

Group Director

A marketing and advertising leader with 20+ years of experience crafting strategies, building teams, and igniting growth for brands at the local, national, and international levels. I thrive on building high-performing teams, crafting compelling brand narratives, and transforming organizations to achieve greater market impact and profitability. Proven success in developing and executing innovative campaigns that drive results. My passion lies in delivering exceptional client experiences, fostering positive cultures, and exceeding business goals.
  
Key Achievements Include: 

✅  Recognized for generating $10M+ in revenue growth through new business and organic efforts, securing 15+ new clients in the past decade

✅  Built a network and secured the participation of 10+ collaborators spanning specialized companies to independent professionals across various marketing and advertising disciplines to collaborate on marketing and advertising projects

✅  Recruited as the executive leader overseeing a team of 25 resources, focusing on turning around the organization, restructuring the leadership team, and developing and launching a 3-pronged business plan focused on culture, clients, and reputation, putting finances in order, improving talent engagement, and driving overall financial growth

✅  Managed a team of 90 resources, including 9 direct reports, in growing critical clients such as Kraft, SCJ, Mitsubishi Motors, Beiersdorf, Empresas Polar, Zurich Insurance, and BanCaribe, ensuring the highest level of customer service and profitability

✅  Leveraged expertise and cross-selling capabilities to expand sales with existing clients, growing revenue 3X for the organization

Contact me through this profile if you wish to connect.

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Roberto Seif

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