robertoseif.com

I work with successful +40 y/o middle managers, who want to take their career in a new direction, but don't know what that looks like or how to pull it off. I help them find their unique marketable sweet spot,  and relaunch their careers -- either within the same organization or somewhere else.

Chief Career Transformationist

Seif Family

On career sabbatical to focus on family and self-growth

Strategic Innovation Lead (Architecture Practice)

Hyatt Hotels Corporation

Senior Manager Global Brands -- Hyatt Centric

Horizon2, Inc - Innovation Consulting

President / Founder

John Morrell Food Group

Director of Innovation

Doblin Group

Innovation Consultant

Unilever

Manager of Innovation NA

Price Waterhouse Coopers

Tax Consultant

Even the most successful professionals feel stuck at some point.

I help high-achievers in their 40s who want to relaunch their careers and are trying to find a marketable sweet spot for their unique skills and gifts.

These include corporate middle managers who:

- Lost their motivation and are stuck in a prolonged soul search. 
- Have a hard time summoning the confidence to make a career pivot. 
- Possess a unique combination of skills that don't fit within existing job titles.
- Try to find their place as they re-enter the workforce after an extended professional absence (e.g. full-time parents, caregivers, sabbaticals)

Think of me as a personal strategist who can help you regain clarity, direction, and courage to reinvent your career. 

I'm different from your typical career coach because I don't come from the HR pool. 

The traditional HR-minded approach focuses on HOW to land a job (e.g. optimize resume and pitch and interviewing skills). But this approach is useless if you are trying to figure out WHAT job to land. 

I spent 20 years launching new products and brands, Along the way, I reinvented my own career 9 times.

I know how it feels to be stuck in a long mid-career limbo, sifting through hundreds of jobs online in search of an answer and feeling like nothing fits. I've experienced the same anxiety, frustration, and self-doubt you may be experiencing right now.

I know how to get out of that ditch. 

Combining tools from innovation strategy, psychology, and coaching I’ll help you solve for "what to become" (e.g. craft your vision, find your sweet spot, develop systems and habits, challenge beliefs, etc), so you can relaunch the second half of your career.

Roberto Seif

NorthShore University HealthSystem

Vice President, Brand Strategy and Marketing

Recruited to lead Hyatt and Hyatt House brands. Progressed to direct global brand and field marketing for these brands plus Regency, Grand, Ziva and Zilara through 20-person team.  Reported to Chief Commercialization Officer.

Vice President, Global Brands

Starbucks

Hired during peak of recession to revive a 12-person team managing all facets of marketing for the foodservice division reporting to VP/GM.  Progressed through divisional CMO roles leading teams in CPG, Innovation, Seattles Best and International businesses.  Reported to Senior Vice President Category Brand Management.

Director, Channel Brand Management

JPMorgan Chase & Co.

Recruited to lead savings and investments product marketing team for the 2200 branch retail network. Led a 4-person team responsible for driving growth for the $120B deposit business reporting to SVP Retail Marketing.

First Vice President, Retail Bank Marketing

Wells Fargo

Followed mentors/former Coke execs to build and direct a multi-cultural marketing team managing customer acquisition activities for first time homebuyer and minority consumer segments. Co-led transformation of business unit to commercially-driven strategy.  Reported to SVP Home Mortgage.

Vice President Of Business Development

The Coca-Cola Company

Joined a new team supporting regional field sales teams in Fountain Division.  Progressed to corporate role and through brand management leading brands including Coca-Cola classic, Sprite and Nestea.  Managed international new product development for global innovation unit. Reported to VP/Global GM.

Global Marketing Manager

Senior marketing executive with a track record of transformative leadership across verticals including hospitality, retail, financial services and consumer products.  Demonstrated achievement in elevating team performance, building brands, and generating new growth.  Extensive experience with collaborative leadership, brand management, strategy, product and experience innovation, e-commerce and digital marketing.

I’ve been fortunate to work with great companies, world-class brands and exceptionally talented people.  Along the way, in previous divisional CMO and global brand leadership roles I have consistently developed high-performing teams and pioneered transformative growth.  I am currently seeking opportunities with companies that care about people and are seeking leaders that make breakthrough change.

Areas of Expertise:
-	Collaborative, cross-functional team leadership
-	Business strategy and strategic planning
-	Brand positioning and brand management
-	Digital, search and social marketing
-	Analytics and performance management
-	Global consumer and multi-channel marketing
-	Advertising, PR and integrated marketing
-	Customer insights and analytics
-	Product and experience innovation
-	Partnership and B2B marketing

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Roberto Seif

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