I spent 20+ years launching products, brands, and customer experiences with global organizations, and almost a decade within CPG and foodservice companies. 

Along the way, I've reinvented my career ten times.

Not because I was restless or couldn't hold a job. Because the market kept shifting, and I had to shift with it.

Each reinvention taught me this: The days of job security are long gone. You either reinvent your career or someone else will do it for you. Adaptability is the new job security. 

In 2021, I started helping mid-career professionals build adaptability muscles to navigate transitions, find their next move, and stop waiting for their employer to hand them a roadmap.


And then AI happened. 

That work pushed me deep into AI as a practical tool. My clients needed faster learning, clearer thinking, better decisions. I became an AI power-user because they needed that leverage to reinvent faster, and I saw this technology as an opportunity to rewire my own business.

Through conversations with hundreds of leaders, I noticed the same problem showing up inside organizations, but at scale.

- Leaders sitting on AI investments they don't know how to activate. 

- People treating AI like a better search engine instead of a tool that could fundamentally change how they work. 

- Pilots that go nowhere because nobody knows what problem they're actually solving.

So in 2025, I launched Horizon2, an AI strategy and training practice focused primarily on CPG and foodservice organizations.

I picked this industry because I know how it operates, its constraints, and where AI can actually drive results rather than just add noise.

The work is different, but the core is the same: helping people and organizations build the capability to adapt when everything's shifting.

How I can help:

Individuals navigating career transitions → www.robertoseif.com

CPG/Foodservice teams turning AI into competitive advantage → www.horizon2llc.com

Let's talk if you're in either situation.

Roberto Seif

➤ 𝐒𝐎𝐌𝐄 𝐐𝐔𝐎𝐓𝐄𝐒 𝐈 𝐋𝐈𝐕𝐄 𝐁𝐘:
•  “𝑂𝑢𝑟 𝑑𝑒𝑒𝑝𝑒𝑠𝑡 𝑓𝑒𝑎𝑟 𝑖𝑠 𝑛𝑜𝑡 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑎𝑟𝑒 𝑖𝑛𝑎𝑑𝑒𝑞𝑢𝑎𝑡𝑒, 𝑜𝑢𝑟 𝑑𝑒𝑒𝑝𝑒𝑠𝑡 𝑓𝑒𝑎𝑟 𝑖𝑠 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑎𝑟𝑒 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙 𝑏𝑒𝑦𝑜𝑛𝑑 𝑚𝑒𝑎𝑠𝑢𝑟𝑒…” - 𝑀𝑎𝑟𝑖𝑎𝑛𝑛𝑒 𝑊𝑖𝑙𝑙𝑖𝑎𝑚𝑠𝑜𝑛
• 𝑃𝑎𝑦 𝑖𝑡 𝑓𝑜𝑟𝑤𝑎𝑟𝑑.
• 𝐶𝑜𝑚𝑝𝑎𝑟𝑖𝑠𝑜𝑛 𝑖𝑠 𝑡ℎ𝑒 𝑡ℎ𝑖𝑒𝑓 𝑜𝑓 𝑗𝑜𝑦.
• 𝐴𝑙𝑙 𝑓𝑟𝑢𝑠𝑡𝑟𝑎𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑚𝑠 𝑓𝑟𝑜𝑚 𝑢𝑛𝑚𝑒𝑡 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛.
• 𝑄𝑢𝑎𝑙𝑖𝑡𝑦 𝑜𝑓 𝑦𝑜𝑢𝑟 𝑙𝑖𝑓𝑒 = 𝑄𝑢𝑎𝑙𝑖𝑡𝑦 𝑜𝑓 𝑡ℎ𝑒 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠 𝑦𝑜𝑢 𝑎𝑠𝑘
• 𝐵𝑒𝑙𝑖𝑒𝑣𝑒 𝑖𝑡 𝑢𝑛𝑡𝑖𝑙 𝑦𝑜𝑢 𝑎𝑐ℎ𝑖𝑒𝑣𝑒 𝑖𝑡.

Spencer Matthews

I knew #expowest was going to be good but I didn’t expect to catch thee Chris Paul  himself out on the show floor reppin’ his awesome CPG brand Good Eat’n - https://goodeatn.com - check them out at booth N2126 

Parents - think healthier Takis for your kiddos and so much more 👌🔥😋

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Amen! 

I literally had this exact conversation at lunch with Jacqueline Jacques last week. It's great to see more in the industry sharing the same sentiment. 👏

Before you buy any more supplements this month, do these 3 things first 👇🏼

Most people treat supplements like a guessing game. They see a viral trend and add another bottle to their cabinet without knowing if their body actually needs it.

If you want to optimize your biology, you need to stop guessing and start measuring. 

Here is the protocol I recommend:
👉🏼 Get your baseline blood work. A standard primary care visit usually only covers a few basic biomarkers. You need a full baseline. Once we know exactly where your deficiencies are, we can supplement with intention rather than habit.

👉🏼 Cut out ultra-processed foods. Ultra-processed foods are nutrient-poor. When you shift your focus to organic, whole foods, your nutrient density naturally increases. As your diet improves, your "need" for external supplementation actually goes down. 

👉🏼 Focus on hydration. This is the part most people miss. Proper hydration creates the environment for your biology to transport nutrients through your cells at a much more efficient rate. Without hydration, your supplements won't be nearly as effective. 

Supplements should be exactly what the name implies: a supplement to a strong foundation of data, nutrition, and hydration. 

Which of these three pillars are you focusing on this month? #doctor #supplements

This is a great opportunity to work with some great people in an incredible industry... 👇

CPG Radar is growing and we're looking for someone to join our expanding Customer Experience team! 

If you have a passion for the VMS and Functional Food & Beverage categories, this is your chance to work with some of the best companies in the industry who we help everyday as they solve their innovation and business development challenges! 

If you know of anyone who would be a great fit, I love warm introductions to great people!

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Roberto Seif

Spencer Matthews

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The Battle

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