I spent 20+ years launching products, brands, and customer experiences with global organizations, and almost a decade within CPG and foodservice companies. 

Along the way, I've reinvented my career ten times.

Not because I was restless or couldn't hold a job. Because the market kept shifting, and I had to shift with it.

Each reinvention taught me this: The days of job security are long gone. You either reinvent your career or someone else will do it for you. Adaptability is the new job security. 

In 2021, I started helping mid-career professionals build adaptability muscles to navigate transitions, find their next move, and stop waiting for their employer to hand them a roadmap.


And then AI happened. 

That work pushed me deep into AI as a practical tool. My clients needed faster learning, clearer thinking, better decisions. I became an AI power-user because they needed that leverage to reinvent faster, and I saw this technology as an opportunity to rewire my own business.

Through conversations with hundreds of leaders, I noticed the same problem showing up inside organizations, but at scale.

- Leaders sitting on AI investments they don't know how to activate. 

- People treating AI like a better search engine instead of a tool that could fundamentally change how they work. 

- Pilots that go nowhere because nobody knows what problem they're actually solving.

So in 2025, I launched Horizon2, an AI strategy and training practice focused primarily on CPG and foodservice organizations.

I picked this industry because I know how it operates, its constraints, and where AI can actually drive results rather than just add noise.

The work is different, but the core is the same: helping people and organizations build the capability to adapt when everything's shifting.

How I can help:

Individuals navigating career transitions → www.robertoseif.com

CPG/Foodservice teams turning AI into competitive advantage → www.horizon2llc.com

Let's talk if you're in either situation.

Roberto Seif

Passionate about leveraging brand influence for social impact, sustainability, and purpose-driven marketing, I bring over 15 years of experience in brand strategy, consumer insights, and integrated marketing. My expertise lies in developing data-driven campaigns, repositioning brands, and driving audience engagement while fostering cross-functional collaboration.

✅ Drove 30% YOY growth for a $20MM Permanent Makeup portfolio by expanding distribution, launching an e-commerce site, and implementing a brand refresh.

✅ Led a $3MM paid-media campaign that generated 129MM impressions in Year 1, driving a 30 percentage point lift in brand awareness and a 23% increase in average donor gift for a national nonprofit.

✅ Identified a 7MM new donor segment representing 21% of U.S. nonprofit donors, shaping fundraising and engagement strategies with a $260K incremental revenue opportunity.

✅ Spearheaded a Miller Lite-Takis co-marketing partnership, executing in 15,000 retail accounts and securing incremental retail display space at Walmart as part of the 2011 CONCACAF Gold Cup sponsorship.

Currently, I’m passionate about creating an environmentally sustainable household and fostering bilingual education in Charlotte. I’m co-founding Charlotte’s first academic-focused Spanish immersion camp program, which launched in July 2025 with 47 campers and overwhelmingly positive parent feedback:  94% reported being “Very Satisfied"; 89% said they are “Extremely Likely” to recommend our program.  

COMPETENCIES
Brand Strategy • Marketing Strategy • Brand Management • Cross-functional Leadership • Integrated Marketing Campaigns • CPG • B2B • Nonprofit • Creative Briefs • Data-Driven Insights • Project Management • Digital Marketing Expertise • P&L and Budget Management • Effective Communication • Team & Vendor Management

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Roberto Seif

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