robertoseif.com

I work with successful +40 y/o middle managers, who want to take their career in a new direction, but don't know what that looks like or how to pull it off. I help them find their unique marketable sweet spot,  and relaunch their careers -- either within the same organization or somewhere else.

Chief Career Transformationist

Seif Family

On career sabbatical to focus on family and self-growth

Strategic Innovation Lead (Architecture Practice)

Hyatt Hotels Corporation

Senior Manager Global Brands -- Hyatt Centric

Horizon2, Inc - Innovation Consulting

President / Founder

John Morrell Food Group

Director of Innovation

Doblin Group

Innovation Consultant

Unilever

Manager of Innovation NA

Price Waterhouse Coopers

Tax Consultant

Even the most successful professionals feel stuck at some point.

I help high-achievers in their 40s who want to relaunch their careers and are trying to find a marketable sweet spot for their unique skills and gifts.

These include corporate middle managers who:

- Lost their motivation and are stuck in a prolonged soul search. 
- Have a hard time summoning the confidence to make a career pivot. 
- Possess a unique combination of skills that don't fit within existing job titles.
- Try to find their place as they re-enter the workforce after an extended professional absence (e.g. full-time parents, caregivers, sabbaticals)

Think of me as a personal strategist who can help you regain clarity, direction, and courage to reinvent your career. 

I'm different from your typical career coach because I don't come from the HR pool. 

The traditional HR-minded approach focuses on HOW to land a job (e.g. optimize resume and pitch and interviewing skills). But this approach is useless if you are trying to figure out WHAT job to land. 

I spent 20 years launching new products and brands, Along the way, I reinvented my own career 9 times.

I know how it feels to be stuck in a long mid-career limbo, sifting through hundreds of jobs online in search of an answer and feeling like nothing fits. I've experienced the same anxiety, frustration, and self-doubt you may be experiencing right now.

I know how to get out of that ditch. 

Combining tools from innovation strategy, psychology, and coaching I’ll help you solve for "what to become" (e.g. craft your vision, find your sweet spot, develop systems and habits, challenge beliefs, etc), so you can relaunch the second half of your career.

Roberto Seif

JW Collaborative

Lead a strategic facilitation, HCD, and advisory practice empowering mission-driven organizations to navigate complexity, align teams, and co-create actionable strategies for change.

•	Co-developed consumer and employee experience strategies for an academic medical center across 2 critical departments, engaging 60+ stakeholders and delivering roadmaps with executive buy-in that advanced implementation.
•	Led member-centered digital strategy for a resource-strapped, regional health plan, producing a 2-year experience roadmap and aligning cross-functional teams on strategic priorities.
•	Equipped leaders with innovation capabilities through customized HCD retreats for national health associations, health system strategy teams, and graduate programs.
•	Built long-term partnerships with organizations including Medical University of South Carolina, Hawaii Medical Service Association (BCBS), Rush University, and Saint Luke’s Health System.

Founder and Principal

Blue Cross Blue Shield Association

Led cross-functional strategy and HCD initiatives in partnership with 33 BCBS Plans and BCBSA, advancing member experience, innovation, and leadership capabilities.

•	Positioned CX as a strategic function, co-developing an improvement plan and engagement strategy integrated into divisional leadership planning.
•	Designed and facilitated custom HCD workshops for 30+ CX leaders, scaling innovation capabilities across Plans and the Association.
•	Facilitated collaborative, statewide behavioral health transformation efforts for a BCBS Plan, deploying research and co-creation to align stakeholders and catalyze community-rooted solutions.
•	Co-led an inclusive, health equity strategy for Sexual Orientation, Gender Identity, Race, Ethnicity, Language member data collection to build trust, improve response rates, and advance equity.
•	Redesigned the Health Insurance Marketplace Subsidy Calculator, simplifying the experience and improving accessibility for diverse consumer groups.

Director of Consumer Experience (CX) | Design

Rush University

Designed and taught “Introduction to Human-Centered Design,” equipping healthcare leadership students with innovative thinking and creative problem-solving skills.

Adjunct Faculty

Launched and led HDR’s Business Design practice, integrating strategic innovation across the firm.

•	Unified cross-sector consulting strategies, leading a collaborative retreat that engaged 30+ leaders and delivered a shared vision, strategic priorities, and a roadmap to success.
•	Positioned HDR Consulting as a leader in human-centered innovation, developing new service offerings and enabling cross-disciplinary collaboration.
•	Delivered a keynote on systems transformation in healthcare—establishing HDR’s thought leadership and elevating interest in experience-driven strategy internationally.

Director, Business Design

Led experience design and innovation strategy engagements for healthcare and non-profit organizations.

•	Defined and scaled Lurie Children’s Signature Patient & Family Experience with 50+ stakeholders, delivering alignment and an actionable roadmap for 12 strategic priorities across 10 site categories.
•	Co-designed MD Anderson’s regional ambulatory prototype with 100+ partners, applying experience design and spatial strategy to expand regional access to care across 4 key Houston-area locations.
•	Co-launched the American Medical Association’s Interaction Studio at MATTER, creating a collaboration hub between physicians and health tech entrepreneurs to accelerate tech adoption.
•	Co-created a community-driven design concept for the Broadway Youth Center, delivering experience principles and visuals to guide development of an inclusive space for LGBTQA youth.

Strategic Innovation Designer

Adventist Midwest Health (Hinsdale & La Grange Hospitals)

Assessed market opportunities, formulated strategic plans, and advised system executives on strategic decisions for regional health care system while engaging all key stakeholders in planning, evaluation, and implementation.

Director of Business Development

Navigant

Directed multidisciplinary teams of consultants, analysts and researchers - modeling scenarios and analytical frameworks for a variety of health systems.

Managing Consultant, Health System Strategy

Senior Consultant, Health System Strategy

Served as chief relationship, project, and analysis manager for health system clients at an industry-leading health care intelligence and consulting firm.

Senior Analyst, Consulting / Custom Solutions

Northwestern Lake Forest Hospital

Gained significant experience at the Senior Management and Board of Directors levels within a 215-bed community hospital. Managed strategic and operational projects from inception through completion for the CEO and 6 vice presidents.  Participated in strategic initiatives including merger and acquisition planning meetings, certificate of need applications, payer contract negotiations, and physician integration planning.

Administrative Fellow

I help mission-driven organizations and leaders who are navigating complexity, misalignment, or strategic transformation and need a trusted expert to help them turn vision into action, facilitate alignment, and create people-centered change. 

How I Help Leaders & Teams:
✅ Turn complexity into clarity – Making strategy practical and executable.
✅ Align leadership for high-impact execution – Creating buy-in and momentum.
✅ Facilitate strategy, innovation, and change – Ensuring people are at the center of transformation.

I partner with leaders who recognize the need for alignment but struggle with execution—helping them move from vision to action through structured facilitation and strategic advisory.

💡 Best-Fit Organizations:
✔ Healthcare Providers & Payers
✔ Higher Education
✔ Civic & Social Impact
✔ Foundations & Think Tanks
✔ Leadership Development

Core Competencies and Services
- Strategy & Leadership: Healthcare Strategy | Strategic Facilitation | Change Management | Advisory & Consulting
- Human-Centered Design (HCD): Experience Design | Service Design | Strategic Innovation | Stakeholder Engagement
- Collaboration & Capacity Building: Cross-Functional Collaboration | Leadership Alignment | Program Design | Teaching & Coaching

Looking to create people-centered strategy, alignment, and impact in your organization? Let’s connect!

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Roberto Seif

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