I spent 20+ years launching products, brands, and customer experiences with global organizations, and almost a decade within CPG and foodservice companies. 

Along the way, I've reinvented my career ten times.

Not because I was restless or couldn't hold a job. Because the market kept shifting, and I had to shift with it.

Each reinvention taught me this: The days of job security are long gone. You either reinvent your career or someone else will do it for you. Adaptability is the new job security. 

In 2021, I started helping mid-career professionals build adaptability muscles to navigate transitions, find their next move, and stop waiting for their employer to hand them a roadmap.


And then AI happened. 

That work pushed me deep into AI as a practical tool. My clients needed faster learning, clearer thinking, better decisions. I became an AI power-user because they needed that leverage to reinvent faster, and I saw this technology as an opportunity to rewire my own business.

Through conversations with hundreds of leaders, I noticed the same problem showing up inside organizations, but at scale.

- Leaders sitting on AI investments they don't know how to activate. 

- People treating AI like a better search engine instead of a tool that could fundamentally change how they work. 

- Pilots that go nowhere because nobody knows what problem they're actually solving.

So in 2025, I launched Horizon2, an AI strategy and training practice focused primarily on CPG and foodservice organizations.

I picked this industry because I know how it operates, its constraints, and where AI can actually drive results rather than just add noise.

The work is different, but the core is the same: helping people and organizations build the capability to adapt when everything's shifting.

How I can help:

Individuals navigating career transitions → www.robertoseif.com

CPG/Foodservice teams turning AI into competitive advantage → www.horizon2llc.com

Let's talk if you're in either situation.

Roberto Seif

Anglo American

• Managed Sales Operations and Contract services for regional commodities, ensuring efficient contracts administration and invoicing.  
• Led multinational sales and logistics efforts across Europe, the US, UK, South Africa, and Australia, enhancing trading strategies.  
• Oversaw governance and compliance for multiple commodities, including PGMs and Base Metals, providing critical financial information support.

Manager Sales Operations

• Optimized end-to-end supply chain operations for Base Metals across Chile, Brazil, and Peru.  
• Managed logistics activities for key mining projects including AA Sur, Collahuasi, and Quellaveco.  
• Implemented strategies that improved delivery efficiency, resulting in a 15% reduction in lead times.  
• Collaborated with cross-functional teams to enhance trading activities, driving revenue growth in the region.

Manager Sales Operations and Logistics (Americas) 

• Defined and implemented the sales strategy for copper cathodes and anodes, optimizing the sales book under the AAS Offtake Agreement.  
• Managed the medium to long-term Sales and Operations Plan (S&OP) for copper concentrates, aligning production, logistics, and sales.  
• Identified risks and developed mitigation strategies, ensuring seamless delivery of the S&OP and maximizing value.

Manager Planning & Sales Operations - Copper

• Formulated and executed planning processes for copper cathodes and anodes, ensuring alignment with company objectives.  
• Managed sales plans and logistics, maintaining optimal product stock levels in accordance with Offtake Agreements.  
• Developed strong relationships with customers and service providers, enhancing service delivery and satisfaction.  
• Negotiated ocean freight and logistics contracts, optimizing costs the Copper operations.

Manager Logistics Planning & Sales Operations, Copper Metallic

• Managed logistics and sales operations for ferronickel, nickel cathodes, and ferro-niobium in Europe and the USA.  
• Developed and implemented customer service solutions, enhancing relationships and ensuring contractual compliance.  
• Analyzed supply chain processes, leading to improved operational efficiency and reduced costs.  
• Created and executed comprehensive reporting systems, supporting strategic decision-making and market intelligence.

Logistics & Customer Service Manager, Nickel & Niobium

• Enhanced export performance and improved client relationships across European markets.  
• Developed and implemented strategic sales plans, focusing on short to long-term goals.  
• Analyzed logistics operations to optimize delivery performance, resulting in increased efficiency.  
• Researched and initiated the Anglo Zimele program in Venezuela to ensure sustainable development.

Commercial Manager

Sun Microsystems Venezuela S.A.

• Reported directly to the Regional Director of Finance, enhancing financial processes and performance.  
• Coordinated the preparation of monthly and quarterly financial packages for the Venezuela Branch.  
• Led a finance team, managing financial reporting, budgeting, and strategic planning, resulting in improved financial controls.  
• Presented weekly finance updates and facilitated internal audits, contributing to the development of accurate forecasts and budgets.

Finance Director Venezuela

Crystallex International Corporation

• Managed Treasury, Tax, and Financial Reporting functions, ensuring compliance with updated policies.  
• Oversaw the accounts consolidation process for accurate monthly, quarterly, and annual reporting.  
• Led year-end external audit processes and implemented improved finance policies, enhancing operational efficiency.

Finance Corporate Manager

• Prepared detailed internal and external cash and counterparty reports to enhance financial transparency.  
• Improved treasury department procedures, significantly impacting operational efficiency and compliance.  
• Managed cash flow forecasts and working capital, optimizing liquidity and investment strategies.  
• Executed foreign exchange transactions, contributing to effective risk management and cost savings.

Treasury Coordinator

• Led the treasury function at Anglo American, reporting directly to the Finance Director.  
• Strengthened financial management by implementing effective cash flow controls and minimizing onshore cash needs.  
• Liaised with CADIVI for compliance on imports, exports, and debt registration, ensuring smooth operations.  
• Achieved optimal foreign exchange rates for transactions, enhancing overall financial efficiency.

Head of Treasury

At Anglo American, my leadership in managing Sales Operations for regional commodities has been pivotal in designing and implementing robust systems that ensure seamless contract services, from administration to export management. Our team's collaborative efforts have optimized the supply chain, directly impacting performance reporting, governance, and customer relations.

My analytical skills are instrumental in trade finance negotiations and in establishing a performance-driven culture within our organization. With a consistent focus on maximizing value and customer satisfaction, my strategic approach to logistics coordination has fortified Anglo American's position in the competitive global commodities market.

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Roberto Seif

Alfonso S.

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