robertoseif.com

I work with successful +40 y/o middle managers, who want to take their career in a new direction, but don't know what that looks like or how to pull it off. I help them find their unique marketable sweet spot,  and relaunch their careers -- either within the same organization or somewhere else.

Chief Career Transformationist

Seif Family

On career sabbatical to focus on family and self-growth

Strategic Innovation Lead (Architecture Practice)

Hyatt Hotels Corporation

Senior Manager Global Brands -- Hyatt Centric

Horizon2, Inc - Innovation Consulting

President / Founder

John Morrell Food Group

Director of Innovation

Doblin Group

Innovation Consultant

Unilever

Manager of Innovation NA

Price Waterhouse Coopers

Tax Consultant

Even the most successful professionals feel stuck at some point.

I help high-achievers in their 40s who want to relaunch their careers and are trying to find a marketable sweet spot for their unique skills and gifts.

These include corporate middle managers who:

- Lost their motivation and are stuck in a prolonged soul search. 
- Have a hard time summoning the confidence to make a career pivot. 
- Possess a unique combination of skills that don't fit within existing job titles.
- Try to find their place as they re-enter the workforce after an extended professional absence (e.g. full-time parents, caregivers, sabbaticals)

Think of me as a personal strategist who can help you regain clarity, direction, and courage to reinvent your career. 

I'm different from your typical career coach because I don't come from the HR pool. 

The traditional HR-minded approach focuses on HOW to land a job (e.g. optimize resume and pitch and interviewing skills). But this approach is useless if you are trying to figure out WHAT job to land. 

I spent 20 years launching new products and brands, Along the way, I reinvented my own career 9 times.

I know how it feels to be stuck in a long mid-career limbo, sifting through hundreds of jobs online in search of an answer and feeling like nothing fits. I've experienced the same anxiety, frustration, and self-doubt you may be experiencing right now.

I know how to get out of that ditch. 

Combining tools from innovation strategy, psychology, and coaching I’ll help you solve for "what to become" (e.g. craft your vision, find your sweet spot, develop systems and habits, challenge beliefs, etc), so you can relaunch the second half of your career.

Roberto Seif

Management and marketing support to specialized businesses and start-ups, focusing on out-of-the-box solutions to strategic challenges, corporate sustainability solutions, B Corp Certification, brand building/ planning, project management, and research.

Actively immersing myself in climate change, sustainability, and circular economy systems, while exploring training, volunteering, and business opportunities within these areas.

Senior Marketing & Sustainability Consultant, Fractional Executive

OnePointFive (opf.degree)

A six-week sustainability consulting accelerator covering end-to-end Net Zero strategy to decarbonization. Practical labs on Net Zero Target Setting, Materiality Assessments, GHG Accounting (Scope 1, 2 & 3 & Life Cycle Assessment), Reporting & Disclosure Frameworks, and Net Zero Transition Planning.

Fellow - Sustainability Consulting Accelerator

Campari Group

Member of the Marketing Leadership Team of Campari America. 
Championed the European portfolio strategy and worked closely with US Executive team, global partners, brand & commercial teams, and other key stakeholders to build and execute successful annual brand plans and the innovation pipeline. 

The European Icons included Grand Marnier (one of the most valuable and storied brands in the spirits industry), Aperol (one of the fastest-growing brands in the spirits category), Campari (the heart of one of the world’s most popular cocktails, the Negroni), Frangelico, Cynar, Averna, Braulio, and Cinzano.

Developed and executed US launch plan for the Aperol Spritz Ready-to-Drink.

Senior Category Marketing Director - European Icons

Castle Brands

Corporate Officer and member of the Executive Management Team that developed and executed the turn-around of Castle Brands (NYSE:ROX), tripled revenues to circa $100MM, and that culminated in the successful sale of the company to Pernod Ricard. 

Castle Brands portfolio included Jefferson's Bourbons, Goslings Rum, Goslings Ginger Beer, Goslings Dark ‘n Stormy, Pallini Limoncello, Knappogue Castle Single Malt Irish Whiskey, Arran Single Malt Scotch Whisky, Clontarf Irish Whiskey, Boru Irish Vodka, Celtic Honey Liqueur, Brady's Irish Cream, and Gozio Amaretto.

www.castlebrandsinc.com

Senior Vice President - Marketing

Rémy Cointreau

USA Marketing Team leader of Rémy’s Liqueurs and Spirits brands. 
Developed and executed long and short-term strategies, marketing plans, and commercial tactics for brands that included Cointreau, Mount Gay Rum, Metaxa, St. Rémy, Passoa, and Ponche Kuba.

Marketing Vice President - Liqueurs and Spirits 

Supported Executive Management Team in all aspects of business development activity to expand Rémy portfolio through new distribution partnerships. Led a new partnership with Barone Ricasoli Winery, including negotiation of the distribution agreement, market re-launch, wholesaler changes, and development of marketing and sales plans.

Director of Strategy and Business Development

Managed Italian and Californian wine brands: Antinori, Masi, Vietti, Merryvale, Piper Sonoma, and Bearboat. Developed and executed the strategic vision, marketing & commercial brand plans, and budgets. Analyzed market trends and identified new growth opportunities. Worked closely with suppliers on innovation, portfolio optimization, and pricing.  

ADDITIONAL RELATED EXPERIENCE: Managed and led sales growth of premium wine portfolios from Banfi Vintners that included Castello Banfi, Cecchi, and Sartori.

Senior Brand Manager - Italian and Californian Wine Portfolios

I am a sustainability advocate with a strong background in strategic planning, marketing, and cross-functional leadership. My career has been marked by operational expertise in leading/mentoring multifunctional teams, encompassing supply chain, project management, compliance, and research.

Having excelled in the beverage industry for 20+ years, I bring a wealth of experience in brand marketing, innovation, packaging, and market/consumer research. My skill set extends to media, digital marketing, PR, partnerships, consumer/trade activations, e-commerce, P&L management, and business analysis.

In the face of pressing climate-change challenges, I am eager to connect, collaborate, and innovate with like-minded individuals and organizations to take concrete steps in closing existing sustainability gaps.

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Roberto Seif

Alejandra Pena

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