Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

ReadWrite Strategies

Boutique consulting firm specializing in creative content strategy, development, and production with a focus on personal brand narratives.

Co-Founder

Massive Alliance

Director Of Quality

Executive Editor

ReadWriteInAustin

•	Work one-on-one with students from elementary through graduate school to improve their reading and writing skills; review lecture material and facilitate close reading of assigned texts; provide strategies for in-class note-taking, exam preparation, and time management; instruct and prepare students in standardized test preparation (including, but not limited to, SAT, ACT, STAAR/EOC, GRE)
•	Consult with parents about students' progress; provide strategies intended to enable parents to work with me to promote their children's academic success and pursue the best course of action concerning college applications
•	Provide comprehensive editing services for undergraduate/graduate students and professionals; proofread manuscripts (essays, articles, dissertations, professional reports) for a comprehensive set of issues (spelling, punctuation, grammar, usage, diction, style, format, organization, content, and attribution); on request, perform thorough fact-checking and citation review; suggest specific and general revisions using Microsoft Word Track Changes feature
•	See relevant website at www.ReadWriteInAustin.com

Private Tutor and Freelance Editor

Papercheck, LLC

Edit virtually every kind of document, across academic, commercial, and creative industries, as well as all subjects and disciplines, such as social and natural sciences, humanities, arts & literature, legal writing; document types include, but are not limited to, manuscripts of virtually any type--i.e., academic assignments at the undergraduate and graduate levels (i.e., assigned papers, theses, dissertations), journal articles, essays aimed to secure admission to academic and professional programs, business letters, legal briefs, advertising copy, journal and media reviews  
Proofread all manuscripts for errors and/or issues related to type, grammar, mechanics, consistency, flow, and overall readability; provide written critique of documents, as requested
Complete assigned work, including completing revision of documents of up to 10 thousand words  within time periods ranging from 3 to 72 hours 
Revise documents in accordance with all formatting styles including, but not limited to APA, MLA, Chicago/Turabian, CSE, AMA, and per client specifications.

Associate Editor

JLD Apartment Newsletter

•	Identify, research, and contact potential advertisers (i.e., service providers) for inclusion in monthly distribution of online newsletter for multi-family property owners and managers in Central Texas
•	Generated, standardized, and organized database of potential advertisers, using Google Sheets to maximize efficiency and cross-company consistency
•	Proofread, revise, and fact-check newsletter content and marketing material aimed at potential advertisers and newsletter subscribers

Regional Marketing Manager & Administrator

Study.com

•   Evaluated lessons in various subjects for accuracy, engagement, and clarity
•   Identified and revised errors in grammar, syntax, and website-specific formatting
•   Crafted comprehensive and constructive feedback for authors in accordance with educational
standards of website; suggested specific revisions to improve the readability and overall quality of the
lesson and conveyed concerns about accuracy of material, along with relevant citations to illustrate
problem.

Reviewer

Institute of Reading Development

Taught reading skills to students, from 5 year olds to senior citizens, phonics to speed reading;
instruction aimed at developing reading skills and cultivating a lifelong passion for reading.
•   Conducted weekly evaluations of each student’s reading skill development; recorded student data on
the company website after every class session
•   Encouraged parental involvement in younger classes and offered training on methods for promoting
continued development of children's reading development; maintained communication with parents by
phone, email, and also face-to-face; served as liaison between parents and company
•   Carefully monitored classroom dynamic, in an effort to cultivate a positive and disciplined learning
environment; deployed classroom management strategies in order to give each student individual
attention; ensured that special needs students were engaged and integrated into classroom environment

Reading Skills Teacher

The University of Texas at Austin

Scheduled and maintained biweekly office hours to meet with students on lectures and assignments
•   Led discussions and review sessions; proctored examinations; and distribute class materials and
assignments
•   Evaluated exams and papers; recorded and submitted grades

Teaching Assistant

Cervantes & Associates, Inc

Criminal/Civil case research (using Internet, databases, and Austin/Travis County Court Records)
•   Administrative activities (research/data compilation, using Voter Registration database, DMV
records/driving history for background checks)

Assistant to Private Investigator

Court of Last Resort

Internet and database research on the status of certain cases where the defendant’s guilt was in dispute
•   Wrote case chronologies, and summarizing the relevant case law as drawn from legal databases, such
as Westlaw, HeinOnline and LexisNexis
•   Maintained an online library of newspaper and magazine articles relating to a variety of ongoing
criminal cases, as well as such materials as were provided by defendants and their lawyers.

Research Associate

Compiled statistical and qualitative data on for use in the magazine, in the section “Transparency”
•   Organized statistical and qualitative data for use in popular short films produced by the magazine,
and posted on the Internet.

Researcher

Researched storylines for several feature writers (often for crime-related stories)
•   Transcribed extensive interviews and dictations
•   Organized the library of numerous galleys/manuscripts

Editorial Intern

Wrote essays on the popularity of certain books and films as that popularity represents public
interpretations of seminal political events in U.S. history
•   Analyzed and synthesized plot and character development from popular books and films
•   Charted historical data about cultural response to films/books

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Roberto Munoz

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