Netra Labs

As Co-Founder and Chief Revenue Officer at Netra Labs, I am at the forefront of driving innovation in the AI industry. Our mission at Netra Labs is to make AI technology accessible and beneficial for businesses of all sizes, and I am deeply committed to this cause.

My role involves strategic planning and execution, revenue growth, sales strategy, and team leadership. I work closely with our talented team to develop and refine our product offerings, with a particular focus on our digital copilot, Kait. Kait is designed to evolve with businesses, learning from every interaction and adapting to every challenge. She represents our commitment to harnessing the power of AI for any business.

I bring to this role a wealth of experience in emerging technology and digital process automation. I am passionate about driving innovation-led business transformation solutions and am excited to bring this passion to my work at Netra Labs.

I believe that AI has the potential to revolutionize the way we do business, and I am excited to be part of this journey. I look forward to connecting with like-minded professionals who share our vision for the future of AI.

Co-Founder & Chief Revenue Officer

Accelirate Inc.

The "automation world" is always changing, new technologies and methodologies coming into the space on a seemingly daily basis. 


My role as Senior Director of Emerging Technology is to first understand what problems these technologies are trying to solve, what are their unique capabilities and differentiators in the market and how can we leverage that into more value for both our clientele and partner network. 

I work with Executive Leadership from both Product & Services companies to create packaged solutions that are implemented via our Delivery team to automate "business outcomes" and most importantly, solve business problems. 

Whether it's Intelligent Document Processing, iPaas, Conversational AI, Process Mining, IRPA or any number of the new and upcoming "categories of automation", we focus solely on solving problems and we use Automation (and her underlying technologies) to do so.

Senior Director - Emerging Technology

Established the Process Discovery practice that is now comprised of 30+ Business Analysts & Process Architects who lead or assist on projects across numerous industries (BFSI, Healthcare, Oil & Energy, Retail etc..) and various Modernization technologies (iRPA, iPaas, IDP, Process Intelligence etc…). We provide our clients with detailed Modernization roadmaps & deliverables that establish a future state and provide clarity on the value to be returned to the business. 

-	Established numerous service offerings across the Modernization spectrum (Process Mining, Task Mining, iRPA etc..) that have resulted in 7 figure revenue streams for the company.

-	Led multiple enterprise modernization engagements involving C-Suite & Executive Management across numerous industries (Banking, Healthcare, Tech and Retail) that have provided millions in savings for our clients and major revenue streams for Accelirate.

-	Created a 3-phase interview model that rated candidates based on their core skills, experience, and critical thinking abilities to ensure optimal candidates we’re being filtered through the interview process.

-	Created an Employee Evaluation model that assessed our Analysts based on 10 Knowledge Areas (Process Mapping, Stakeholder Management etc..) across 4 expertise levels (Introductory, Competency etc..) to ensure each Analyst was making continuous progress during evaluations.

-	Created our Business Analysis training program that enabled all new hires to be ‘client ready’ within a month, providing them with the foundation to be a successful BA with over 50+ trained internally and many more from our clients using our LMS.

-	Created our Process Discovery methodology that enabled all Process Architects to capture the work being done in an Organization/Key Focus Area and assess the work for Modernization opportunities that align with business objectives and corporate strategy, all with minimal business disruption and few meetings.

Director - Process Discovery

Oversaw the design and development of Automation Navigator, a system of record for any Automation program that assists programs in identifying automation opportunities, provide savings info and feasibility/ease of implementation estimates along with streamlining the capturing of the ‘Current State’ of a process, all in one tool. Design and development began Q3 of 2018 and was completed by Q2 2019 before being sold in 2020 to a RPA vendor.

Product Manager - Automation Navigator

As Employee #1 of Accelirate, I helped establish our Delivery methodology and sign our “lighthouse account” resulting in millions of revenue and helped lead the COE to 100+ Automations & $10MM+ Annualized Savings in under 3 years whilst allocated to the project.

Senior Automation Engineer

Alsbridge

- Part of the original team of the Robotic Process Automation Service Line that grew to over 100+ before being acquired by ISG.
- Delivered process assessment and strategy engagements to determine the viability of RPA as a solution given the client processes and environments and quantify the impact of moving forward with automations in the workplace.
- Lead Developer for multiple Proof of Concept (POC) engagements that required a process assessment and automation development to be completed in 1-2 days and demonstrate the ability of RPA software to successfully interact with specific client applications.
- Perform in-depth analysis of client functions/business units to determine automation scope in a phased approach. Once scoped, performed in-depth analysis with the Subject Matter Expert in order to create the Process Definition Document (PDD), Solution Design Document (SDD) along with supplementary documentation (Discovery Notes, Keystroke Document, Runbook, Training Plans etc…)

Career Project Highlights:
	- Partnered with Senior Executive Team as Lead Developer for RCM provider (Healthcare) on their Payment Posting Function which led to > $1MM in projected cost savings by end of Year 1 (post-implementation) by utilizing Automation Anywhere along with customized OCR solutions.
	- Partnered with established C.O.E. as Lead Developer for Cost-Containment Provider (Healthcare) on their Direct Billing Function which led to >$250K in projected cost savings by end of Year 1 (post-implementation).
        - Spearheaded Pilot with Senior Leadership of Shared Services Group as Lead Developer for Fortune 500 Financial Services Corporation which led to >$850K in projected cost savings by end of Year 1 (post-implementation).

Consultant - Robotic Process Automation

Sutherland Global Services

Sutherland Global Services is a global provider of business process and technology management services offering an integrated portfolio of analytics-driven back-office and customer facing solutions that support the entire customer lifecycle. As one of the world’s largest independent BPO companies employing over 30,000+ professionals across 40+ operation centers spanning across 5 continents. 

Sutherland's mission is to help our clients maximize their customer lifetime value and increase their competitive advantage by driving productivity/efficiency while delivering measurable results. Our focus not just being cost reduction but driving business performance improvements across multiple processes. 

Responsibilities & Achievements: 

- Trained in Robotic Process Automation using UiPath Automation software to help streamline business processes tailored to client's business needs using a LEAN Six Sigma methodology to ensure efficiency and effectiveness.

- Performed successful Proof of Concept (POC) for management consulting firm to showcase the capabilities of Robotic Process Automation as a viable solution for high-volume, highly-transactional process functions. 

- Collaborated with team to help secure Fortune 500 client by proposing plan to help streamline back-office operations by implementing a multi-faceted solution. Solution included business process redesign that included demonstration of the applicability of Robotic Process Automation software to both current business process ('As Is') and proposed solution ('To Be'). 

- Consistently collaborate with Innovation & Transformation team on solution implementation for various projects by identifying inefficient processes and creating RPA solutions based upon the BRD submitted by project manager.

Subject Matter Expert - Robotic Process Automation (Innovation & Transformation)

I am passionate about leveraging the power of AI to create value and impact for businesses of all sizes. As the Co-Founder and Chief Revenue Officer of Netra Labs, I lead the strategic planning and execution, revenue growth, sales strategy, and team leadership of our innovative AI company. Our mission is to make AI technology accessible and beneficial for businesses, and I am deeply committed to this cause.

I have more than 9 years of experience in driving digital process automation projects, building and managing high-performing teams, and supporting technology adoption across industries. I have delivered extraordinary results for internationally recognized BPO & Consulting firms, and for the last 4 years, I worked with Accelirate as their Director of Process Discovery, where I established and grew the practice to 30+ professionals and generated 7 figure revenue streams. I combine my expertise in cognitive automation, business optimization, robotic process automation, and agile methodologies to enable operational excellence and digital transformation for our clients and partners. I am always open to creative solutions and new challenges, and I look forward to connecting with you.

If you would like to connect for business purposes or looking to expand your network, I welcome and look forward to connecting with you.

Robert James Booth

rj@netralabs.ai

Key Specialties: 
Digital Process Automation, Business Optimization, Robotic Process Automation, Executive Leadership, Change Management, Agile Methodologies, Enterprise Architecture, Continuous Improvement, Digital Transformation

Robert James Booth

I help B2B founders install $1M/year sales systems | Creator of the Revenue Room™ | Trusted by 100+ growth-stage brands | Speaker & Revenue Strategist

Are you stuck in the referral trap?
Still waiting for “the right clients” to magically show up?

Worse... spinning your wheels trying to scale with content, ads, or funnels that feel like they’re built for someone else’s business?

If you’re nodding along — I’ve been there.
That’s exactly why I built the Revenue Room. 

👋 I’m Kara McMaster.

I help B2B founders replace founder-led sales with a clear, scalable system that brings in high-value clients — consistently.

But not by adding more noise.

We do it by getting laser-focused on what actually moves revenue — then installing simple systems to make it repeatable.

In the last year alone, we’ve helped founders:

🔥 Land their first $30,000 client without a single sales call
🔥 Go from “invisible” to fully booked in under 30 days
🔥 Add $20K MRR in 30 days — all from cold leads, no ads

No funnels. No guesswork. No fluff.
Just clarity, messaging, and momentum.

Here’s what you get when we work together:

We start with my Cold-First Formula to identify what converts before you spend a dime on ads.

Then we layer in the Paid Trust Curve, so clients say yes to small offers that stack into big wins.

Finally, we install the Whisper Sale — a low-friction system that turns warm leads into clients without pushy tactics or endless discovery calls.

You’ll walk away with:

✔️ A repeatable system to book and close high-value clients
✔️ Confidence in your offers, messaging, and next move
✔️ A clear path to $1M/year in less than 12 months — working less, not more

My offer to you?

We put in the work. Together.

I’ll get inside your business and map out the exact moves to get you unstuck, growing, and fully in control of your revenue.

But I don’t want you to book a call because of hype.
I want you to book one because you’re ready.

→Book a Paid Strategy Call with me
This is where we build your $20K+ game plan from the ground up.

Thanks for reading this far.
If you’re still here — it means you’re ready to scale on your terms.

Let’s talk.

❤️

Kara McMaster

I moved my entire family to Colombia for cold calls.
No brand.
No leads.
No product.
No trust.

Lamassu offered me 50% of a brand-new company inside a cold calling center doing 2.5 million dials a week.

The CEO said,
“If you can make this a go, it’s yours to run.”

So I left Canada.

Moved to Pereira, Colombia.

Didn’t speak the language.
 
Knew one person.

No fallback. No audience. No safety net.

We had to get clients. Fast.

So I did what most founders avoid.
I picked up the phone.
No funnels.
No ads.
No waiting.

We read the signals. Made the calls. Held the pressure.

And from nothing, we closed over $100,000 in cash within a few months.

That rhythm built the business.

I’ve used it for every offer since.

And now I’m doing it again.

This time, in public.

→ Watch me build a $100K MRR profit business.

I’m sharing the systems, wins, losses, and lessons in my newsletter.

No fluff. No recycled playbooks.

Watch it here: https://lnkd.in/g85BSG_C

I build outbound systems powered by buying signals — founders just log in, handle DMs, and close deals. The only board meetings I take are on a snowboard. 🏔️🏂

Kara McMaster, founder and outbound sales expert, stands with her husband and two young children in front of their home in Canada before relocating to Pereira, Colombia. Surrounded by colorful suitcases, the family smiles and waves on the day they moved to launch a cold calling business from scratch. With no Spanish, no safety net, and no existing client base, Kara took 50% ownership of a startup tied to Lamassu, an enterprise cold calling center making 2.5 million dials per week. This image marks the beginning of her journey to build a $100K MRR profit business using founder-led sales, outbound dialing systems, and pressure-based lead generation. Keywords: Kara McMaster, founder journey, outbound sales expert, moving from Canada to Colombia, building a sales business abroad, cold calling startup, sales founder story, family relocation entrepreneurship, $100K MRR growth strategy, Revenue Room.

THE Q5 EXPERIMENT
Most founders slow down in December.
I’m building $30K in new MRR.
From scratch.
In 1 hour a day.
4 days a week.
No VA. No ads.
This is Q5:
A season that exists between Q4 and Q1.
A season only elite operators recognize.
While most are “winding down,”
I’m tuning my system for Q1 dominance.
The experiment starts Dec 1 (boarding a plane to Sydney).
 Ends Jan 28 (boarding back to Canada).
The scoreboard will be public.
Why?
Because real founders don’t build profitable businesses to be trapped in them.
We build them to live.
10 beach days
Surf trips
Morning surfs with my Aussie husband
BJJ sessions
Christmas on the water
New Year’s fireworks
Strong tan. Stronger business.
You’re not watching a grind.
You’re watching disciplined freedom.
Welcome to Q5.

Your next client just needs you to pick up the phone
It’s not as scary as it feels.

If you had a few clear signals someone was actually interested, would calling still seem so crazy?

This isn’t cold calling. It’s warm calling.

How we make it warm:
°Use data to target exactly who you want (e.g., CXOs, female investment bankers).
°Track buying signals—people engaging with and searching around what you offer.
°When timing is right, run a few touchpoints and make the dial.
I
t’s easier said than done, but it’s also one of the most effective, time-efficient, and cost-effective ways to book calls.

So why isn’t every founder under 1M ARR doing this?

They decided this should be someone else’s job.

They believe it’s too hard or too time-consuming.

The self-talk: “It’s sleazy. I’m bothering people. It’s embarrassing.”

They don’t realize a couple hours of setup + a simple tool can queue the right people, then you just press play.

This week in my newsletter:
I’m breaking down the strategy we use to spot signals, time the dial, and book calls reliably.

Subscribe here → https://lnkd.in/g85BSG_C

Lead gen is not a faucet.
You don’t switch it on.
You build pressure.

Every post, DM, voice note, and follow-up adds to it.
At first, nothing happens.

Then:
• A $100k deal appears
• 7 cold appointments land
• 3 discovery calls show up in one day

That’s not volume. That’s build-up.

Not from doing more.

From not resetting.

In founder-led sales, your input is the engine.

When you hold the pressure:
• You stop chasing
• You get replies from buyers, not browsers
• You fill your pipeline without noise

If you’re doing the work and it’s still quiet,

You’re not broken.

You’re bleeding pressure.

Comment “Pressure” and I’ll send the doc we use to fix that.

This LinkedIn carousel walks business owners through the “pressure” approach to lead generation in founder-led sales. Slide 1 introduces the problem: relying on luck, not process. Slide 2 shows that most founders are inconsistent, expecting results too early. Slide 3 explains that just like in fitness, results come from daily repetition. Slide 4 outlines the core insight: leads are not found—they’re built. Slide 5 visually breaks down the daily sales playbook: one post, one outbound message, one follow-up, one offer. Slide 6 reaffirms the outcome: over time, this pressure builds pipeline. Slide 7 gives real examples—$100k deals, 3 calls/day, consistent cold traffic appointments. Slide 8 closes with a call to comment “Pressure” to get the full playbook. The visuals support an insight-driven strategy for consultants, agency owners, and B2B founders who want to stop guessing and start compounding consistent pipeline without ad spend or funnels.

Five days before Christmas, I was sitting at my desk… bawling.
Because I didn’t know how I was going to afford gifts for my kids.
We were $250K in debt from Business #1.

Business #2 wasn’t faring much better.

My husband had become a stay-at-home dad so I could “scale” this thing…
…and I was failing.

Not because I wasn’t delivering.
Not because clients weren’t happy.
Not because the work wasn’t good.

I was failing because I had no way to bring in new clients on purpose.
Every sale I’d ever made came from a referral.

A friend of a friend.
A previous client who mentioned my name.
And I built my entire business on that.

Which meant the second referrals slowed down?

Everything collapsed with it.

That December , one of my clients churned.
Then another.
And another within 30 days.

My payroll was due.
My team needed to be paid.
And there wasn’t enough left for my own family.

On December 20, 2019, I hit my breaking point.

And then, the next morning, it happened. 

I woke up to an email:

“Ok Kara, let’s do it.”

A prospect from an outbound campaign.

Someone who didn’t know me.
Someone who didn’t come from a referral.
Someone who went through a process.

A $4,600 wire that cleared the same day.

The relief… I can still feel it in my bones.

But here’s the insight some founders miss:
It wasn’t the $4,600.
It wasn’t even the new client.

It was the proof.

If I could create one client on purpose, I could create two.
If I could create two, I could create five.
If I could create five, I could build a real business.

That was my “never again” moment.

Never again would I build a business where I hoped someone would remember my name. Never again would I depend on referrals to keep my lights on.

Never again would I let December feel like a threat.

I became obsessed with building a sales driven organization. One that could rely on systems to produce new clients. 

That was best thing I ever did for my sanity!

An image of Kara McMaster is standing in front of a couch to accompany a LinkedIn post about the need to build sales driven organizations. How she removed herself from referral dependency and finnaly closed her first deal from a cold audience. 

I used to think I had to go viral to make money on LinkedIn.

Nope.

All I really needed was: 
→ A list of buyers already looking for what I sold → A way to message them that got replies → And a simple system to book them on calls

That’s how I did $327,000 in one year.

No VAs. 
No ads. 
Just smart targeting and talking to the right people.

Go viral if you want the likes. 
Go targeted if you want the cash.

I’m boarding a flight to Australia today…
and I can’t stop thinking about the last time I did this.

Because in 2018, this same trip broke me.
This time, it’s going to build me.

In 2018, I flew to Australia for three months and spent almost the entire trip locked in a sweltering office.

Not because I was “busy.”
But because I had no clue how to generate demand for my business.

My husband took our two tiny kids to the beach every day…
and I stayed behind, reaching everywhere, hoping something would bring in clients.

Nothing did.

No qualified leads.
No predictable pipeline.
No process to convert strangers into clients.

I had told my husband (and his family who we were staying with) that this business was something special.

But on that trip?

It didn’t look special.

It looked like pressure, guesswork, and missing moments I’ll never get back.
Tiny toes in the sand.

Sunny mornings I only heard about when they came back.

It took me the next 18 months to build a very different business, one with systems, demand, and repeatability.

Fast-forward to today:
The business hit its goals this year.

Everything is working.

I could coast through December and January without guilt.
But I want more.
I want to grow again.

I want more predictable MRR.

And I want the bonus that will help us buy our first short-term rental in Mont Tremblant next year.

So today—literally today—I’m stepping on that same plane from Canada to Australia…

but running a completely different experiment:

The Q5 Experiment.

It starts the moment the wheels leave the ground and ends the moment I land back home.

For the next 8 weeks:
→ 1 hour a day
→ 4 days a week
→ Build $30K in new MRR
→ All in public
→ All while living my best Australian summer

The contrast is wild.

In 2018, I was trapped inside a business I couldn’t trust.

Today, I’m expanding the one I built with intention and systems.

Q5 isn’t about survival.

It’s about growth, discipline, and choosing to lead when everything gets quiet.
If someone had shown me what predictable pipeline looked like back in 2018,

I wouldn’t have spent that trip sweating in an empty office.

I would’ve been outside with my babies.

So I’m showing it now.

Everything I do.

One hour at a time.

Welcome to Q5.

P.S. If you’re where I was back then, you’re not behind, you’re just missing the system. I’ll show you how I build mine.

Kara McMaster smiling with her husband and their two young children during a family day in Sydney, Australia. They are standing near the water with the Sydney Harbour Bridge in the background on a clear, sunny day. Kara is wearing sunglasses and a patterned top. Her husband is wearing reflective sunglasses and holding one child. The children’s faces are covered with emojis for privacy. The photo captures Kara’s return to Australia while running her business remotely and beginning the Q5 Experiment, a public challenge focused on predictable pipeline, one hour per day work blocks, and building new recurring revenue while spending summer in Australia.

LinkedIn feels a lot like a gym membership you swear you’ll use “next Monday.”
You collect connections. You post a little.

Then nothing happens… and you start wondering if the algorithm has a personal vendetta against you.

Here’s what finally clicked for me after I booked 82 appointments in 30 days:
Your problem isn’t reach.
It’s reps.

Most people treat LinkedIn like a slot machine, they pull the lever, hope for dopamine.

But the platform behaves more like strength training: time under tension, repeated daily, compounded quietly.

You’re not the 20-year-old newbie who sees muscle appear after one workout.
You’re the 80-year-old with old sales injuries, content hesitation, and a little internal eye-roll every time someone says “just be consistent.”

For 30 straight days, I put myself on a training plan:
• 20 minutes posting
• 10 minutes engaging with power accounts
• 10 minutes nurturing my Hot 100
• 10 minutes answering DMs
• 10 minutes following up on open loops and offers

Sixty minutes a day. No skipping leg day.

The first two weeks were brutal.

Wrong people engaging.
Crickets in my inbox.

Nothing but the “is this worth it?” phase most people abandon.

But in week three?

Everything compounded.
The momentum flipped.

82 appointments hit the calendar.

Too many people quit during the “what is she even doing?” chapter.

The ones who keep going build a growth engine that works long after the hype dies.

Your LinkedIn results aren’t randomness.

They’re reps done after everyone else walks out of the gym.

What’s your biggest LinkedIn frustration right now?

What if all this was for nothing?
A founder told me something recently that stopped me cold.
"My biggest fear isn't failing. My biggest fear is that all of this—the late nights, the time away from my kids, the strain on my marriage, the grinding, the stress, the years it will have been all for nothing."
Founders don't talk like that publicly.

But privately? This fear is everywhere.

Not because they're not talented.
Not because they're not capable.
Not because they're not working hard enough.

But because deep down, they know something's missing:
They don't have a predictable way to bring in new business.

And without that?

→ Nothing compounds.
→ Nothing stabilizes.
→ Nothing feels safe.

Growth becomes accidental.
Pipeline becomes emotional.
Every quarter feels like roulette.

Here's the truth most won't say out loud:
Founders don't burn out from work.
They burn out from uncertainty.

And uncertainty disappears when you can create conversations on schedule.
When you have a simple, founder-run motion that:

 • Presses play
 • Runs in under 45 minutes
 • Reliably books conversations

You finally get something founders rarely have:
Permission to believe the sacrifice will mean something.
You don't need another year of grinding.
You need a rhythm that makes the grind finally mean something.

P.S. I broke down the 45 minutes inside my newsletter. Watch me build a 100K/month MRR (profit) business here: https://lnkd.in/g85BSG_C

Kara McMaster bundled up in ski gear on the first ski day of the season, smiling while riding a lift. She wears a neon green beanie, ski helmet, and a purple winter jacket. The image shows a cold, crisp winter day with snow-covered trees and blue sky in the background. This visual pairs with a reflective post about the emotional weight of entrepreneurship, burnout, and building sustainable growth. Ideal for content on founder lifestyle, mental health, winter recreation, and personal moments behind the business.

Most people guess their way through growth.
The numbers tell the truth.

If you track the right numbers, you always know where you stand.

For Q5, I keep one rule.

Track the inputs.
Track the outputs.
Adjust nothing else.

These are the KPIs for the experiment.
• Conversations started in DMs
• Offers made
• Dials made
• Connection rate
• Reply rate
• Closes

My numbers for this week.
• 62 conversations
• 5 offers
• 63 percent connection rate
• 41 percent reply rate
• 2 closes

Predictable pipeline comes from consistent tracking.
No confusion.
No guessing.

The numbers show what needs to increase, what stays steady, and where the next win comes from.

This is how Q5 gets done.
One metric at a time.

Kara McMaster sits on a vintage sofa in a well lit room. She has long blonde hair and is wearing a black shirt with gold bracelets. She is smiling at the camera. A plant is visible on the right side of the frame. A graphic overlay shows her LinkedIn post that reads: Kara McMaster, one million dollar plus sales pipelines for B2B founders. Predictable pipeline comes from consistent tracking. No confusion. No guessing. The image supports a post about tracking key performance indicators for sales pipeline growth during the Q5 experiment. It highlights the importance of measuring daily inputs such as conversations, offers, dials, connection rate, reply rate, and closes to build predictable revenue.

I messed up.

And if this is your first time seeing me, here is the quick version of what I am doing.

I am running something called the Q5 experiment.

For the next 8 weeks, I am in Australia and I am adding $30K in new monthly recurring revenue from scratch.

I only allow myself 1 hour a day to do it.

No ads.
No assistants.

Just me, inside LinkedIn and my CRM, sending outreach, sending offers, sending videos and making dials.

These are the daily actions that create conversations and close deals in my business.

I know my numbers.

I know exactly how many conversations I need to start each day.
How many videos I need to send.
How many calls I need to make.

And how many offers I need to put in front of the right people.

To hit the goal of $30K in new MRR by the time I get back to Canada.

The plan was solid.

But here is where I messed up.

It took me 38 hours to travel here.

The time zone change knocked me out.

And then I lost another full day getting back on track.

So I didn’t miss a little work.

I lost 3 full days of revenue generating activity.

And here is what most people do when they fall behind.

They tell themselves they will just make it up tomorrow.

Tomorrow turns into next week.

And then they wonder why their pipeline is empty.

Outbound does not work like that.

You need 12 to 15 touch points in a 2 week window for a prospect to convert.

There is no making that up later.

Consistency is the system.

So here is what I am doing today.

Tripling the dials.

Tripling the videos.

Tripling the first touches.

This is the only time I will allow myself to make up missed work.

After today there is no room left to slip.

I should have built the travel and the time change into my numbers.

That is on me.

The mission is still the same.

$30K in new MRR.

1 hour a day.

A real life outside of those hours.

Q5 does not care that I am on the beach.

Results do not pause because I am on vacation.

I messed up.

I am fixing it.

And I am going to show you everything inside this experiment as it unfolds.

If you want to follow the journey, stick around.

The next 7 weeks are going to be wild.

I send custom video outreach every day.

Text outreach gets ignored fast.
Video does not.

A short video inside LinkedIn changes the entire tone of a conversation.
You become a real person.
You stand out.
You get replies that text never triggers.

This is a core part of my Q5 strategy.
One hour per day.
One system.

Daily personalized videos recorded inside the app.
The goal is simple.
Start qualified conversations.
Show intent.
Reduce friction.
Increase reply rate. 
Increase closes.

My rules for video outreach.
• Keep it under 45 seconds
• Use the person’s name
• Point to one detail from their profile
• State the problem you help solve
• Give one clear next step
• No long scripts
• No pressure
• Direct and clear

Video works because people want to know who they are speaking with.

They respond faster when they see your face and hear your voice.

This tactic sits inside my one hour Q5 work block and drives predictable pipeline without meetings or travel.

If you want to see how I am building a one hundred thousand MRR profit business, I break everything down inside my newsletter.

Subscribe here → https://lnkd.in/g85BSG_C

Kara McMaster appears in a portrait style image with a solid teal background. She is looking at the camera and smiling. She has long blonde hair and is wearing a dark turtleneck. A graphic overlay shows a LinkedIn style post with her profile photo and name, Kara McMaster, one million dollar plus sales pipelines for B2B founders. The text in the overlay reads, Video works because people want to know who they are speaking with. They respond faster when they see your face and hear your voice. The image supports a post about using daily custom video outreach inside LinkedIn as part of the Q5 strategy to increase reply rates, build trust, and create predictable sales pipeline.

I watched a CEO spend $50K on ads while ignoring 15,000 LinkedIn connections.
Same CEO complained about “expensive leads” and “low conversion rates.”

Here’s the real reason 97% of your audience never buys:
They’re not ready yet. Only 3% of any market is actively buying at a given time.

But here’s the part most people never account for:
56% are warming up.
40% are on the edge.

Meaning your biggest revenue opportunity isn’t new traffic—it’s activating the audience sitting right under your nose.

For my clients, that looks like a simple 60-minute daily LinkedIn rhythm:
• Publish content that demonstrates authority, not declares it
• Comment where your buyers already engage
• Follow up intentionally on every meaningful conversation

That CEO?

He finally committed to this.

Booked 11 calls in 9 days from connections he already had.
No ads.
No new leads.

Just turning dormant attention into active demand.

Everyone wants warm leads. Very few are willing to build them.

Warmth is created through consistent daily actions—not luck, not algorithms, not ad spend.

Stop chasing new audiences when you haven’t activated the one you already have.

How many of your existing connections have you actually had a real conversation with?

Kara McMaster sits confidently on a vintage sofa in a professional indoor setting, wearing a grey blazer while looking directly at the camera with a calm, self-assured expression. Around her head are labeled action prompts including “Engage Influencers,” “Engage ICP,” “Watch Competitors,” “Start Conversations,” and “Post Content,” representing the daily LinkedIn activities used to warm up existing audiences and build B2B sales pipelines. A green plant partially enters the frame on the right. At the bottom of the image is a text bubble with Kara McMaster’s name and title, “$1M+ Sales Pipelines for B2B Founders,” along with the quote: “Everyone wants warm leads. Very few are willing to build them. Warmth is created through consistent daily actions—not luck, not algorithms, not ad spend.” The visual illustrates the importance of proactive engagement and consistent behavior on LinkedIn to generate high-quality inbound opportunities.

I run my business from anywhere.
I do this because I learned how to sign clients without meeting face to face.
Our closing rate on offers is 62 percent.

This is in a niche filled with marketing experts, bold promises, and people who have tried versions of my service before and had a bad experience.

We still close most offers for four reasons.
• Follow up is mandatory. The way you follow up is what moves people forward.
• Buyers want proof, client results, next steps, and timelines. We give all of this before they ask.
• The offer is clear. No tricks. You understand the outcome and the time required to reach it.
• I make offers only to people we can help. This gives me full conviction during the close.

Q5 Update:
I am about to land in Sydney.
Then a two and a half hour drive down the coast.
Two deals closed over the weekend.
Twenty eight thousand MRR left to build.
I planned to add thirty thousand MRR by the time I got on the plane back to Toronto.
My husband and I have a surf trip on January 11.
I might turn that into my new target date.

Most LinkedIn outreach fails for one simple reason: it feels like a stranger shoving a flyer in your hand. Video doesn’t.

LinkedIn is just a massive networking room.

A video message is the digital equivalent of walking up, making eye contact, and offering a handshake.

And honestly?

People respect the person who steps forward first.

That’s why video outperforms every other outreach format:

• Effort Signal — You invested time. Humans reciprocate effort.
• Pattern Interrupt — A real face in the DMs stops the scroll immediately.
• Trust Transfer — Credibility skyrockets the moment they can see and hear you.
 • Silent Demand — Even the silent viewers check your profile… and many boomerang back weeks later.

I’ve booked conversations with 52 senior leaders using nothing more than this strategy.

Video builds trust faster than text ever will.

What’s your biggest challenge with LinkedIn outreach right now?

Kara McMaster sits indoors on a dark sofa, smiling warmly at the camera in a relaxed but confident posture. She’s wearing a grey blazer, gold bracelet, and is surrounded by a gallery wall of framed artwork and photographs behind her. Soft lighting highlights her face and creates an inviting, conversational atmosphere. In the upper left corner of the image, a small UI-style button reads “Repost this.” At the bottom of the image, a text bubble displays her profile photo, her name “Kara McMaster,” and the tagline “$1M+ Sales Pipelines for B2B Founders,” along with the quote: “Video builds trust faster than text ever will.” The scene reinforces the message about using video on LinkedIn to create trust, warmth, and higher-quality outreach interactions for B2B founders, consultants, and executives.

This rule + the anything over 15cm of fresh powder and I’m calling it a day.

I used to fear a five hour workday.
I thought less time meant less growth.
I thought shorter work blocks meant slower progress.

The truth was simple.
I did not trust my system enough to shrink my hours.
This is why the Q5 experiment matters to me.

One hour per day.
Four days per week.

Real targets.
Real tracking.
Real output.
This idea stayed on my mind for years.

I wanted to know if a tighter work window would make the business stronger.
I wanted to know if focus beats volume.
I wanted proof.

Q5 gives me the structure to test this.
No guessing.
No noise.

Only inputs, pipeline, and outcomes.

If the system works in one hour, it works anywhere.
That is the point.

If you want to see how I build a one hundred thousand MRR profit business in this format, I share every step inside my newsletter.

Subscribe here → https://lnkd.in/g85BSG_C

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The Battle

Robert James Booth

Kara McMaster

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Performance ScoreKara McMaster's LinkedIn Performance

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taplio

The Battle

Robert James Booth

Kara McMaster

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kara McMaster's LinkedIn Performance

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Performance ScoreKara McMaster's LinkedIn Performance