I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Content Marketer & LinkedIn Strategist | Founder of The Content Scroll | Elevating Brands & Leaders with Proven Content Strategies for Conversion, Engagement, and Growth.

💡 Struggling to get the right people to notice your business online?

You post, you engage… but it rarely turns into clients. Your LinkedIn and social media feel like a time sink instead of a growth engine.

That’s frustrating. Opportunities slip by. Competitors seem to effortlessly attract leads while you’re stuck guessing what works.

I help business owners and entrepreneurs fix that. Together, we create strategies that:

Put your brand in front of the right audience

Turn engagement into meaningful conversations

Drive consistent, sustainable growth

What makes my approach different? 

I don’t just create posts or suggest tactics; you get a system. One that fits your business, your audience, and your goals. A system that grows with you, so your online presence isn’t another thing on your to-do list but a driver of real results: visibility, credibility, and clients who are genuinely interested in what you offer.

Working with me means stepping off the treadmill of guessing, posting inconsistently, and hoping for results. It’s about having clarity, consistency, and a plan that actually moves the needle. Over time, the right connections, opportunities, and growth start showing up on autopilot without draining your energy.

Send me a DM to get a free LinkedIn profile audit and discover exactly what your business needs to grow. You can also reach me via email at vivienneosaka@gmail.com. Let’s explore a strategy that puts your LinkedIn and social media to work for you.

taplio

The Battle

Rob Barratt

Vivienne Osaka

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