I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Emirates Nuclear Energy Corporation

Commercial and Legal Professional

Hyundai Engineering & Construction Co.,Ltd.

Commercial / Contracts Specialist

Barr Limited (Solway Structural Steel)

General Manager

F J Booth and Partners

Commercial Director

HLMAD Limited (trading as HLM Architects)

Commercial Services Director

Kewill Systems Plc

Risk and Compliance Manager

Voestalpine (VAI Industries UK Ltd)

Commercial Executive

Kvaerner Metals

Estimator & Planner

A legal masters and business graduate with over twenty years experience across a variety of Construction related businesses and markets (EPC, Nuclear, Iron/Steel, Oil & Gas, etc) and having worked for the Employer, Main Contractor, Subcontractor and Consulants across these. 

Joining the Construction industry on a graduate trainee programme provided an introduction to understanding the detail of various elements of a business, with early elements of my career path following the commercial, financial and delivery aspects of the business.

This commercial focus flowed through my early to mid career to date (generally with the Construction related industries) which has led through to Director level and has been supplemented with the successful completion of a Masters in Commercial Law from Sheffield University.

Roles covered over my career to date include contract drafting and negotiation, contract administration, contractual and commercial advising, claim preparation and management (including resolution via ADR and litigation), change management, contractual correspondence, overseeing commercial teams, cost value reconciliation, earned allowance review, financial management, estimating and planning / scheduling. These roles have been undertaken across a number of construction sectors including Oil and Gas, Power Generation, Nuclear, Bio-Fuel, Iron and Steel, on-shore fabrication, commercial construction.

Recent projects worked on include Barakah Nuclear Power Project (ENEC/KEPCO/HSJV), Isle of Grain Combined Heat and Power Project (EON/ALSTOM), Isle of Grain LNG projects Phases 2 & 3(CB&I), West Burton CCGT Project (EDF/AMEC), Vivergo Biofuels Project (Vivergo/Jacobs/Aker), and Wilton Biofuels Project (ENSUS/Simon Carves).

Tim Jamieson

taplio

The Battle

Rob Barratt

Tim Jamieson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?