I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Hey, I'm Shaun (aka “The Strategist”)

Here is the truth, plain and simple…

After having multiple websites, I came to realize that most websites are nothing more than glorified digital business cards.

No STRATEGY involved!

AND if you seek strategy, you’re directed to join Click Funnels, but at the cost of sacrificing design and aesthetics.

If you’re seeking a website that:
1. Establishes your authority
2. Resonates with your audience
3. And maintains sexy design

Well, it might be time to work with us

My driving force is creating the glorious “ah hah” moments in my client’s
professional lives.

A little about me… I am a father, gym enthusiast, and student of esotericism.

taplio

The Battle

Rob Barratt

Shaun Sunderland

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