I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Built An Extra M to strengthen one of healthcare’s most overlooked competencies: communication. 

Working closely with doctors, nurses, and healthcare leaders, the focus has been on patient trust, clarity, and collaboration, where outcomes are shaped long before treatment begins.

That work led to a bigger realization: credible healthcare voices were missing from wider conversations.

Currently, Building The White Coat Network, a credibility-led platform for doctors and healthcare leaders through podcasts, articles, expert discussions, and curated healthcare insights.

If you believe healthcare needs better systems and more thoughtful dialogue around leadership and innovation, we’re aligned.

Always open to connecting with clinicians, healthcare leaders, and builders shaping the future of healthcare.

connect@thewhitecoatnetwork.in

Sachin Chauhan

We trust AI to recommend movies and drive cars, now it’s prescribing medicines.

At first, it sounds impressive.

Fast. Efficient. Data-driven.

But then curiosity kicks in.

Medicine isn’t like ordering food or booking a cab.

Every patient is different.
Every body reacts differently.

So naturally, a few questions come up:

Who is responsible if something goes wrong?

Can a system understand pain, fear, or hesitation?

Where does the human doctor fit in?

This isn’t about being for or against AI.

It’s about understanding how much trust we’re ready to place in technology when lives are involved.

Maybe AI becomes a strong assistant.

Maybe it helps doctors, not replaces them.

But this feels like the beginning of a much bigger conversation.

What do you think, exciting progress or a step we should take very carefully?

Founder - An Extra M Host - The White Coat Podcast

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We are witnessing so many healthcare startups every day. 

Some of them are working on:
Preventive Care
Early Detection of diseases such as heart attack, cancer, endometriosis, and many more.

And it's great to see that now we are in the era of technology and AI.

We should make things more accurate and faster.

But are we questioning ourselves why we need so much tech for our health?

Our body doesn't know all these tools and machines.

Just a simple thought.

I would like to read your thoughts.

Did you ever feel completely fine… 

and still fall sick one day?

That’s how hypertension works.

Silent. 
Gradual. 
Unnoticed.

Nearly 1 in 4 adults in India lives with high blood pressure, many without knowing it.

In several states, the numbers are even higher.

No pain. 
No warning.

Until it shows up as a heart attack, stroke, or kidney failure.

Blood pressure is easy to check.
Ignoring it is what makes it dangerous.

Are we preventing disease or only reacting to emergencies?

Source : Ditto Insurance

If an Engineer becomes a billionaire, we call him an entrepreneur.

But when a Doctor builds a hospital, scales a healthcare system, and creates impact in society, and becomes wealthy in the process.

We often say, “Doctors charge too much.”

Recently, I was sitting with a doctor friend who is building his own hospital.

He said this almost casually, as if he had made peace with it.

This wasn’t new to me.
I’ve heard this many times before.

When people from IITs and IIMs build startups, raise capital, and create unicorns, we celebrate risk-taking and vision. 

We admire scale. We applaud execution.

But when doctors do the same
Investing in infrastructure, hiring hundreds of people, taking clinical and financial risk, staying accountable for outcomes, we suddenly change the lens.

We forget that hospitals are not apps.

They don’t scale without heavy capital, long gestation, regulation, human responsibility, and moral weight.

 Every decision carries lives, not just margins.

The discomfort isn’t about money.
It’s about expectations.

We expect doctors to remain self-sacrificing individuals forever, not system builders.

We are comfortable with innovation, until it comes from those we emotionally associate with care.

Maybe it’s time to ask a better question.

If we want better healthcare systems, who do we expect to build them?

And if they succeed, why does success suddenly become suspicious?

Building hospitals is not looting.

It is entrepreneurship, with consequences far greater than most businesses will ever face.

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The Battle

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