I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

CEO/Co-Founder @ Domin8 Digital

Experienced Digital Marketing Strategist & Online Entrepreneur

I specialize in helping clients scale operations and retain their customer base using targeted Email, SMS, and Push Notification campaigns & automation. As a data enthusiast, I believe that numbers never lie, and I use KPIs to drive smart, impactful decisions.

I've successfully worked across multiple industries, including Retail, Supplements, roofing, automotive, beauty, tech, real estate, entertainment, retail, and eyewear. From helping Roofing Businesses, Realtors and other local service businesses secure more quality leads to pushing eCommerce stores past their revenue targets, my experience speaks for itself. 📈

I offer consulting and coaching to help businesses develop and execute digital strategies that work.

Together, we will:

Identify your target audience 🎯
Analyze trends in your industry 🌐
Position your brand to capitalize on these trends 💡
Uncover opportunities for scaling 🚀
Achieve growth together 🤝
💡 I've also assisted North American local business owners with Lead Generation and am actively involved in Destination Marketing.

📞 Talk to me about Lead Generation: Book a Call (calendly.com/ronaldabrahamjr)  🛒 Talk to me about eCommerce: Book a Call (calendly.com/ronabrahamjr)

Let’s turn data into your secret weapon!

taplio

The Battle

Rob Barratt

Ron Abraham Jr 🥇

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