I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Optimized Marketing

Job Responsibilities

- Managed and optimized PPC advertising campaigns on Google Ads and Facebook Ads. Primary responsibility was overseeing and improving pay-per-click campaigns on these platforms.
- Handled 15 client accounts on Google Ads and Facebook Ads, each with unique goals and challenges.
- Conducted in-depth analysis of campaigns’ performance, and identified areas for improvement to make data-driven decisions.
- Achieving cost-effective lead generation was a key objective, and my role involved implementing strategies to lower the cost per lead while maintaining or improving lead quality.
- Crafting ad copies and designing images for campaigns was also part of the role, ensuring compelling and visually appealing ads.
- Staying informed about the latest trends and changes in the PPC advertising landscape to remain competitive and effective.

Accomplishments

- Created and executed personalized email outreach campaigns to target relevant websites and blogs.
- Built relationships with website owners and editors to secure high-quality backlinks for clients.

PPC Specialist

The Links Guy

Job Responsibilities

- Created and executed personalized email outreach campaigns to target relevant websites and blogs.
- Built relationships with website owners and editors to secure high-quality backlinks for clients.
- Collaborated with team members to strategize and execute link-building campaigns that met client objectives and exceeded expectations.
- Coordinated with the content team to create high-quality, link-worthy content for clients.
- Regularly analyzed campaigns to determine areas of strength and weakness, with an aim to improve future campaigns.

Accomplishments

- Secured backlinks from high-authority websites for clients in the finance and technology industries, resulting in a significant increase in organic search traffic.
- Consistently met or exceeded monthly link-building targets for clients, resulting in a positive impact on their search engine rankings.
- Developed and implemented a successful email outreach template that resulted in a 20% increase in response rate.

Email Marketing Specialist

Goldilocks Premium Research

Job Responsibilities

- Established the online presence of the brand from the ground up.
- Implemented and managed Google AdWords and Meta Ad campaigns to drive targeted traffic and increase lead generation.
- Managed the company's social media accounts, creating and publishing content to increase engagement and build brand awareness.
- Conducted market research to stay current on industry trends and identify new opportunities for growth.
- Crafted and implemented effective email marketing campaigns to nurture leads and increase conversions.
- Analyzed data to measure the effectiveness of marketing campaigns and make data-driven decisions.


Accomplishments

- Contributed to the successful launch of a new financial product through thorough market research and analysis.
- Drove lead generation and increased ROI through the successful management of various Ad campaigns on different channels.
- Elevated the company's social media presence by developing and executing successful engagement campaigns.

Marketing Associate

Learneca

Job Responsibilities

- Assisted in digital marketing campaigns on social media platforms.
- Contributed to social media content creation and scheduling.
- Assisted in managing Google AdWords campaigns.
- Made outbound calls to prospects, explaining the course and job guarantee program.


Accomplishments

- Generated over 400 leads with minimal resources through AdWords campaigns.

Marketing Assistant

TABLT

Marketing Operations Intern

NSHM College of Management and Technology

Human Resources Trainee

Experienced Digital Marketing Professional with a focus on executing effective campaigns and building strong relationships. Skilled in market research, social media management, email marketing, and Performance marketing. Strong interpersonal and communication skills, with a talent for explaining complex concepts to stakeholders. Committed to staying current with industry trends and continuously improving skills.

taplio

The Battle

Rob Barratt

Reazul Mullick

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