I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

TechForce

Delivery Consultant

TechForce is a leading technology consulting firm in Asia Pacific. Headquartered in Hong Kong, our unique and modern consulting model brings the most exciting transformation projects and the best technology people together.  

I build teams of software engineers and data analysts who can develop software solutions and implement robust data analytics strategies. TechForce consultants harness data, supercharge operations, and uncover new opportunities for growth. I’m on the lookout for consultants who are experts in software development and data analytics.

Talent Partner

Integrated Management Systems (IMS)

IMS Digital Ventures is a market-leading venture builder that co-founds and invests in disruptive technology ventures, in collaboration with visionary entrepreneurs, industry leaders and influential corporations.

Leveraging over 300 top-tier software engineers, digital marketers and business development staff allows IMS Digital Ventures to fast-track both the launch & scaling phases of its ventures.

IMS Digital Ventures has already successfully co-founded multiple ventures in the B2B SaaS, cybersecurity, e-commerce and Web3 verticals, with plans to continue building many more.

Business Development and Marketing Executive

IMS is Asia's leading and most disruptive Digital Transformation Agency, with more than 200 software engineers and 100 growth marketers across our offices in Hong Kong, Shanghai, Guangzhou, Singapore, and Paris.
Unlike other agencies, IMS has it's own built-in Venture Capital partnering with influential corporations and disruptive entrepreneurs. We help them achieve their vision by putting at their disposal our resources and experience.

Business Development and Marketing Consultant

BSD (Build Something Different) Education

Planning and delivering the coding and programming curriculum to students aged between 8-14. Languages taught include HTML, CSS and JavaScript. Projects taught include web development and basic app coding.

Coding Instructor

EcoFoote

Involved in the developmental stage of the startup by sending letters of intent. 
Handled the company email to maintain and grow relations with current and prospective clients.
Worked directly with the CEO to build the startup brand and expand our client base through networking.

Sales Management Intern

I bring a unique perspective when helping businesses and individuals achieve their goals. Having a strong understanding of how technology and talent work together to drive innovation and growth has honed my skills as an exceptional relationship builder and strategic thinker.

Taking a collaborative approach with both clients and candidates keeps me at the top of the game, and if you are looking to get to the top, reach out to me at (r.heera@techforcegroup.com) for a discussion on how we can make this happen.

taplio

The Battle

Rob Barratt

Raj Heera

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