I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Senior CRO, AB testing & Insights Specialist based in Rotterdam, currently leading an experienced experimentation team. Eight years experience helping ecomm & SaaS brands turn insights into action—unlocking better user experiences, higher conversion rates, and stronger business outcomes.

Love to build and scale data focused strategies that make a real impact. Designing A/B testing roadmaps and conversion funnels. I'm an experienced team leader that implements measurement frameworks. I bring a full stack optimisation mindset to every project.

Core skillset:
→ A/B Testing & Experimentation Strategy
→ Conversion Rate Optimisation (CRO)
→ Product & Funnel Performance Management
→ Data Analytics & User Behaviour Insights
→ Ecommerce Growth Strategy
→ Team Leadership & Cross-Functional Collaboration

Always happy to connect with people who geek out over digital growth, smart testing, and building better online experiences.

taplio

The Battle

Rob Barratt

Miles Hoogwerf

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?