I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Optimized Marketing

As a Wordpress Expert at Optimized Marketing, I bring my expertise and attention to detail to every project. I am responsible for website quality assurance, ticket management, and building and fixing websites for clients. I actively participate in daily scrum meetings and work closely with my team to ensure the successful delivery of each project.

Wordpress Developer

Codeable

As a certified Wordpress Expert on Codeable, I offer top-notch services to clients seeking reliable and efficient solutions for their website needs. With a focus on quality and attention to detail, I leverage my expertise in Wordpress to deliver outstanding results for a wide range of projects.

Dungn Underground

Co-Founder

DNG Studio

Frontend Developer

Upwork

User Experience Designer

Wizard World

Social Media Designer

Passionate WordPress Front-End Developer | UI/UX Enthusiast | E-commerce Expert

🌟 Crafting User Experiences That Convert 🌟

📌 About Me:
As a WordPress front-end developer, I'm dedicated to creating captivating user interfaces that drive website conversions for my clients. With a strong background in a creative studio, I've contributed to numerous medium to complex projects, helping businesses thrive in the digital landscape.

🔥 Expertise:
• Full-stack WordPress & PHP Development
• E-commerce Consultations (WooCommerce & Shopify)
• UI/UX Design Insights

💻 My Tech Arsenal:
• CSS/SCSS
• JavaScript/jQuery
• PHP
• WordPress
• React/Next.js
• Alpine.js
• Laravel

🌐 How I Can Assist You:
Are you looking for an engaging website or platform that delivers an exceptional user experience? Look no further. I specialize in developing e-commerce platforms and portfolio websites, tailoring each project to meet your unique needs. From design to SEO, I ensure a holistic customer experience.

🤝 Let's Connect:
Effective communication is the cornerstone of a successful project. Feel free to reach out to discuss your ideas, challenges, or questions. I'm here to provide guidance and expertise. Not sure about the technology your project needs? Send me a message, and I'll demystify it for you.

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Rob Barratt

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