I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Tech Tonic Studio

Founder, Performance Marketing and Lead Generation expert

Inspiration Space

Fractional Growth Marketer

UPFRONT

The only tech person in a startup that hit £1 million turnover within its first two years. SEO, Conversion Rate Optimisation, website management and automation design. Using Facebook ads, Stripe, Active Campaign, CSS, HTML, Javascript, Squarespace, Webflow, Unbounce.

Technical Lead

Mint CRO | An Engineering Approach to Marketing™

Assisting the Mint CRO community with tech help including problem solving in Unbounce, website updates, Facebook pixel, setting up Facebook ads.

B2B Conversion Rate Optimization Community Coach & Javascript Developer

The Forte Music School

Online Vocal coach on Thinkific, YouTube, Udemy and Skillshare.  Free online singing courses to get you started.

Online Vocal Coach

Female Founder Squad

Growth Engineer Intern

Tailleur

FanDuel

Software Engineer Intern

Lambda School

With a 5% acceptance rate, Lambda School is harder to get into than Harvard.  It has had a huge impact in the US, but nobody knows about it in the UK.
The intensive course in Full Stack Web Development teaches the fundamentals of software development using Agile best practices, OOP, TDD.  The course is 100% online via Slack and Zoom and involved group coaching, pair programming, javascript code exercises, solo and group software projects.

Industry Knowledge:  Test Driven Development, Full Stack Web Development, Object Oriented Progamming, RESTful APIs, UX/UI Design, Accessibility design, SOLID Principles.

PROJECTS:

RIDE FOR LIFE: MOTORBIKE AMBULANCES FOR RURAL UGANDA.  UI DEVELOPER
The first website I ever created.
Intensive research to understand the problem experienced by the charity, and to create a practical solution that would appeal to their stakeholders.
Front-end design with HTML, CSS, Less, Javascript.
https://ride-for-life-landing-page.netlify.app/

FINDING PLANETS - TESS: UI DEVELOPER
Website to encourage the public to help NASA by searching for exoplanets.
Front-end design with HTML, CSS, Less, Javascript.
https://finding-planets-ui-jaynecn.netlify.app/

ESSENTIALISM - REACT DEVELOPER
Responsive website design with React, React Motion, Styled Components.
Our app meets people where they are at.  This is a means of imperfect action towards a goal of simplifying a person’s life.  We give them simple tools in which to question whether their everyday obligations and activities align with their long-term goals.
- Our app helps you to deconstruct what is going on in your life.  So that you can re-build it with a purpose-led approach.
https://app-essentialism.netlify.app/

ESSENTIALISM: BACKEND ENGINEER
Using Node.js, Express, MongoDB and SQL.
https://build-week-essentialism.herokuapp.com/
Documentation for the server:  https://bit.ly/35lx90H

https://github.com/jaynecn

Full Stack Web Development Student

The Gin Room

We love Scottish gin and soft drinks  https://www.theginroomscotland.co.uk

Founder - The Gin Room Scotland

Growth Engineer and Lead Generation expert.
Conversion Rate Optimisation (CRO) and Unbounce specialist - with creative superpowers.

Endorsed in Full Stack by Bloom Tech.

Hear more about my journey:  https://sendfox.com/TechTonicStudio

--- 1st IN MY FAMILY ---
- 1st to go to University.
- 1st to win scholarships.
- 1st to go to a business accelerator.
- 1st to start a business.
- 1st to speak at a conference.
- 1st to pitch to royalty.
- 1st in Europe to be awarded the Lambda School Living Stipend while I studied Full Stack.
- 1st software engineer.

taplio

The Battle

Rob Barratt

Jayne Carmichael Norrie

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