I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Statloba

Co-Founder

Gott Data

Chief Executive Officer

Chief Data and Finance Officer

BUFF®

Data Analyst

Bustravel Iceland

• Led multiple departments under a dual role of Director of Revenue Management and Director of ICT.

Achievements include:

• Minimized the effects of COVID-19 related revenue loss by implementing strategies and predicting outcomes through data analysis.

• Completed full historical data analysis across all departments to prepare a strategy for re-opening of operations and reaching a wider customer base.

• Implemented and integrated new tech solutions to maximize efficiency and reduce stress on front-line staff, resulting in increasing customer happiness score by 32%.

• Built a robust data-driven process through API integrations and data mining through these integrations to increase conversion rates by 15%.

Director Of Revenue Management | Director Of Information and Communication Technology

Achievements include:

• Implemented Risk Assessment policies for risky accounts, in turn reducing the loss of revenue from these accounts from 10% to 2%.

• Led data analysis of revenue and sales data to create strategies for increasing competitive advantage, resulted in net growth of market share by 6%.

• Implemented strategies to increase organic growth by collaborating with the Marketing department, created customer segmentation and targeted campaigns to increase organic sales by 25%.

• Increased overseas partnership in Europe, the USA, and Asia by 40%, in turn increasing revenue through partners by 35%.

• Created modules and real-time reporting systems for revenue data and analysis for the sales and marketing team, and the management team.

• Advised technical team in building operational software (BusTravel CBS) for efficient operations and increasing revenues. Later the product was acquired by Origo, now brand name PaxFlow.

Director Of Revenue Management

Accomplishments include:

• Reduced the time taken for invoicing by the department from 15 days to 3 days per month by automating and implementing suitable solutions for the company size.

• Created dashboards using PowerBI to provide access to real-time revenue data and insights to the senior leadership team.

• Decreased lag period between invoicing and payment from partners to 10 days from 2 months by implementing secure payment gateways and automated bookkeeping. 

• Decreased delinquent accounts by 15% through active monitoring and follow-up automation implementation.

• Increased cash flow by 20% per month by implementing strategies based on findings from self-conducted internal audit.

Accounts Receivable Accountant

Accomplishments include:

• Reduced the payroll disbursement period in accounting department from 7 days to 3 hours (company to employees). 
• Created a framework for wage control, wage-related time-keeping automation, automated payment processing.
• Automated shift management for a quick turnaround in payroll processing times and payroll tax. Reduced inaccuracies in payslips and payroll tax-related expenses from 6% to 0.05%.

Payroll Accountant

Nepal Open Taxation Data

• Fundraised and managed the development of the Open Tax Data portal. 

• Winner of Open Data Innovation Fund Award 2017 (funded by UKAID, The Asia Foundation, and Development Initiatives).

• Built partnerships with the tax authorities in Nepal to promote open data initiatives.

• Led team of data analysts, created predictive and descriptive data analyses and built dashboards and visualizations for free public use.

Co-founder and Director of Open Data Initiative

One Platinum Technology Nepal Pvt. Ltd

• Managed the business development team to maximize revenue, retain and build long-term partnerships with customers.

• Directed market research, UX research teams. Built sustainable and scalable ICT solutions for corporate and start-up clients' success.

• Grew the corporate and start-up client base by 28%, in turn increasing the revenues by 40%.

Director of International Business Development

Hendrix College

• Served as a Diversity Officer for Hendrix College.
• Provided over 10 leadership training, diversity training to faculty, student, and staff each year. 
• Organized over 70 events every year to engage Hendrix Community in cross-cultural reflections and promote an appreciation of diversity, service, and leadership. 
• Advised 13 Multicultural Student Organizations, hosted monthly meetings, and provided ongoing mentorship.
• Developed framework and programs to support historically underrepresented students at Hendrix College and increased the recruitment and retention rate of historically underrepresented students by over 5%.

Coordinator of Multicultural Student Services

• Served as the President of Student Senate at Hendrix College
• Planned and ran the Student Council weekly meetings, disbursed student activity funds to various student organizations, and oversaw their activities.
• Managed various committees and represented student voices in matters related to strategic planning to the Senior Leadership and the Board of Trustees.

President of Student Senate

• Designed and corrected mechanical issues in a CASSY robot. 
• Developed a control program for the robot to work in both user-controlled and autonomous modes using C programming language and system identification.

Research Assistant

UNDP

• Collected data for ethnic minorities and underprivileged people in South Asia. 
• Interpreted the data and submitted reports to the United Nations Development Program.

Research Assistant, Rural Urban Partnership Programme

My journey has always been driven by a passion for making a positive impact through data. I believe in the power of informed decisions and the potential of collaborative efforts to create a better world.

As the CEO of Gott Data, I have the incredible opportunity to lead a team dedicated to transforming how businesses harness the power of data and AI. At Gott Data, we specialize in providing robust data infrastructure, predictive modeling, and innovative AI solutions like Munin, our generative AI-powered chatbot portal.
 
We are committed to "Doing Gott," which means we focus on making a difference through many small acts of service. This philosophy guides us in every project we undertake, ensuring we deliver impactful solutions that not only benefit our clients but also contribute to the greater good.

taplio

The Battle

Rob Barratt

Desh Deepak

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