I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

ZeroBounce

You work hard on your emails. We make sure they land in the inbox. 
Email validation & deliverability platform.

PR Manager

Thrive Global

Contributor

Self-employed

• exclusive interviews with movie icon Brigite Bardot, actor Ethan Hawke, singer Joe Cocker, supermodel Waris Dirie, writers Isabel Allende and Tracy Chevalier, celebrity yoga trainer Mandy Ingber, Audrey Hepburn's son Luca Dotti, journalist & writer Lawrence Grobel

Founder and Editor www.larevista.ro

Freelance

Publicist

Pagina Intai Newspaper

Managing Editor

Femeia magazine

Interviewer/Guest Writer

Editor, FEMEIA magazine

TANGO Magazine

• interviews with national and international personalities
• author of interview column “Croquis Tango”
• October 2008: exclusive interview with composer and performer Goran Bregovic
• July 2009: exclusive interview with French singer Patricia Kaas

Editor and Interviewer

PUTEREA Newspaper

Editor, Chief of the Arts, Showbiz & Culture Department

GARDIANUL Newspaper

I get a kick out of highlighting the best in people for the world to see.

- 12+ years of PR experience
- Initiated Email Day (now an international holiday) on behalf of ZeroBounce
- I've written hundreds on articles on (email) marketing and PR. My work has been featured in Forbes, Money, Entrepreneur, Inc., as well as blogs like MarketingProfs, Social Media Today, Zoho, Zapier and others.

At ZeroBounce, I make sure everyone says nice things about us when we're not in the room. When I'm not writing or pitching stories, I'm reading about PR and copywriting.

Before ZeroBounce, I used to come up with ways to get press for artists – actors, painters, writers, jewelers and other creative people.

In a past life, I was a journalist for 12 years, wrote thousands of articles and interviewed prominent people of our time, including Brigitte Bardot and Ethan Hawke. Doing interviews is still my greatest passion.

Corina Leslie

taplio

The Battle

Rob Barratt

Corina Leslie

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