I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

Rob Barratt

Optimized Marketing

Development Support

Wordpress Developer

Self-Employed

Self Employed

Penn Foster

Grader

Vertex Solutions Group, LLC

Developed online courses for a military learning surge

Web Developer

St. Joseph School District

Technology Facilitator
Orchestra
Elementary Music

Teacher

Missouri Western State University--St. Joseph, MO

Synthesizer, Sequencing, MIDI & Audio Recording, Music Software & Web Design

Music Technology Instructor

St. Joseph Christian School

Vocal/Instrumental Music Teacher

North Andrew R-VI

Private Music Studio

Music Lessons

I offer an unusual mix of abilities, talents, and enthusiasm! 
*Experience working and relating virtually as a Wordpress Developer
*Experience using Animate and Audition to put together interactive online courseware 
*Skills in troubleshooting hardware and software problems as well as leading adult workshops in how to effectively implement technology into the curriculum.
*Website and Artist Promotion work have given me experience in graphic design and photo manipulation utilizing Adobe Photoshop, Illustrator, and Flash.
*Experience teaching at all levels demonstrates ability to relate to all ages and levels and has taught me how to break content down to be understood.
*Computer proficiency in both Mac and PC platforms, also experienced in various software programs and have demonstrated an ability to learn new software quickly.
*Developed and maintained dynamic websites in which I have used PHP, HTML, ASP, MySQL, Dreamweaver & WordPress.


Chrissy Fike

taplio

The Battle

Rob Barratt

Chrissy Fike

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