59er Digital

Founder | Webflow Expert

Freelance

UI/UX/Web Design Consultant | Webflow Expert

Struto

Struto is an inbound marketing agency and Platinum Hubspot Partner. Their goal is to help business-to-business (B2B) organisations transition from less effective, traditional outbound marketing strategies to inbound marketing strategies which drive more leads, have a higher rate of conversion and cost less thereby producing a measurable return on investment (ROI).

My responsibilities at Struto includes:
Working closely with the UX team to create new design concepts and identifying problems to improve user experience. Creating wireframe concepts and prototypes. Collaborating with developers to push out best practice responsive websites. Liaising with various clients from around the world. Mentoring junior designers. Creating brand guidelines for various clients. Creating and optimizing brand assets for use on various websites and social media platforms. Collaborating with marketing team to create content offers for client websites.

Clients includes:
Privitar, AES, Annecto, B2B Marketing Lab, Bridge Mental Health, Early WMC, Cranfield, Eclipse, Elysys, Georgian House, Maybe, Open, PebbleIT, Perivan, Prezi, Project Vision, Skeleton, Stride, Theodo, Bournes Moves, Motoring Classics, Voxgen

Digital Designer

The Smart Effect

I ran a Web Consultancy that specialised in Graphic Design, Web Design, Web Development, Database Development, Software Development, E-commerce, SEO, Internet Marketing, UI / UX, Wordpress Development and Photography.

Owner / Designer / Developer

Achievement Awards Group

Upon completing my ND in Graphic Design at CPUT, I was taken on as a Junior Graphic Designer at their design studio in Cape Town. During this time I have undertaken many projects including web design, print design, creating launch materials, corporate identities, assisting Directors in presentations through storyboarding, design concepts and executing them.

I have worked with many different individuals ranging from other creatives, programmers, illustrators, printers, photographers, and developers. During this time I have learned many useful skills in different areas of the business and enhanced my creativity and skills in programs such as InDesign, Illustrator, Photoshop Dreamweaver, Keynote, Adobe After Effects and Powerpoint.

Clients includes: 
Absa, Standard Bank, South African Breweries, BMW, Renault, Adcock Ingram, Distell, MTN, Brandhouse, Netcare, Mercedes Benz SA, UD Trucks, Metropolitan, General Motors, SARS, Sanlam, Samsung, Kyocera, Bond Choice, Daimler Chrysler, Freightliner, Fuso, BP, Auto Carriers, Carl Zeiss, Toyota, Blackberry, Samsung, BATSA, Carl Zeiss, Distell, Volvo, VW.

Empowering SaaS businesses to thrive online by crafting growth-focused Webflow websites with exceptional user experiences. | Webflow Expert

I'm a Design Consultant specialising in the following: User Centric Design, Growth Driven Design, Webflow design and development, UI/UX Design, Web Development, Web Design, Wordpress Development, Graphic Design, Internet Marketing. 

I have 14+ years experience in digital design, and I'm very well versed in every aspect of design and development, from conceptualization to implementation and maintenance.

I have developed an obsession for trying to help businesses grow through technology and helping them become more successful through the right implementation of a successful marketing strategy.

Robert Smart

Over the last few months, we’ve been quietly building something we believe could change the way content creators generate leads through their videos.

After years of creating content, running client projects, and watching creators burn out trying to stitch five different tools together just to get a “funnel” working…

I realised something:

Content isn’t the problem.
Conversion is.

We have platforms built for views.
We have dashboards built for data.
But almost nothing built for that crucial moment in between —
when someone is paying attention and actually ready to take action.

So we built something to fix it.

🔥 Introducing Clickk

Clickk is a simple, powerful conversion layer that turns your videos into:

→ Lead-generating experiences
→ Interactive touchpoints
→ Actionable insights
→ Actual revenue-driving moments

No new workflow.
No tech headache.
No “Frankenstein funnel” held together with Zapier.

Clickk lives inside the content you already create and helps your viewers take the next step — instantly.

🚀 We’re opening early access soon
If you want first access before the public launch:

👉 Join the waitlist: https://clickk.com/

Excited to finally bring this into the world.
Let’s build the future of content-driven conversion.

#clickk #funnels #conversion #creators #youtube #marketing

Marketing is changing faster than we can keep up — and AI is quietly becoming the new search engine.

Here’s a crazy stat I came across recently:

Traffic from ChatGPT is 6× warmer than traffic from Google.

Why?

Because when AI recommends you, it’s based on trust, context, and understanding… not keywords.

This became real for me when a new client reached out and said:

“I actually found you through ChatGPT.”

He literally asked AI for the best Webflow designer in South Africa — and it mentioned me.

That’s when it clicked.

We’re entering the era of AEO — Answer Engine Optimisation.
The way we write content today is training the AI models that will recommend us tomorrow.

Your posts, your site, your clarity… it’s all becoming inputs into how AI understands your expertise.

If you’re only optimising for Google, you’re already falling behind.
The brands that show up in AI conversations will win the next decade of visibility.

👀 I dive into this in today’s video.

If you’re curious about AEO or want me to break down how to actually optimize for it, drop “AEO” in the comments.

#AEO #optimise #website #AI #growth #Chatgpt #claude #gemini

A strange thing is happening in SaaS right now.
People aren’t just using your product — they’re rebuilding it.

Low-code and no-code tools have quietly changed the game.
Your customers can now build their own dashboards, schedulers, forms, and automations — in hours.

That means the biggest risk to your business isn’t another startup.
It’s the person using your product who realises:

“Wait… I could just build this myself.”

We’re already seeing this play out:

• Users building internal tools instead of renewing SaaS subscriptions.
• Teams replicating core product functionality using tools like Lovable, Glide, or Retool.
• Even companies threatening legal action against customers who cloned their features (yes, it’s happening).

Here’s the uncomfortable truth:

 ✅ Simple, easy-to-replicate functionality is no longer defensible.
 ✅ Complexity, high utilisation, and unique data are your new moats.
 ✅ Brand, velocity, and user experience are your armour.

So if your value lies in forms, signatures, dashboards, or templates…
You’re not just in a competitive market — you’re in a commoditised one.

Your product strategy needs to evolve faster than your users can rebuild it.

💭 What part of your product could your users build on a low-code platform — and what does that mean for your roadmap?

#saas #roadmap #nocode #lowcode

Asked AI to create a thumbnail for me for my latest YT video. This is what it came up with. Does this look like me? 🤔

I just love this feature of Webflow that allows you to generate Schema data using AI. This is such a time saver.

#webflow #ai #website #schemadata

It is wild out there 🙈 

I was playing around with Gemini's Veo 3.1 trying to recreate a very important scene in the bible in the Book of Daniel. I was as detailed as possible trying to create prompt that would fit this scene asking AI to help improve the prompt. After many takes, this is what I got. I might just need to tweak the prompt a little bit more to get it right but non the less, this is still insane.

#ai #veo3.1 #gemini #nanobanana

Most people still write content for Google…
But AI doesn’t care about keyword stuffing, hacks, or tricks.

Models like ChatGPT and Claude care about three things:
Clarity. Expertise. Helpfulness.

If your content doesn’t communicate those, AI won’t recommend you — simple.

Here’s what actually matters:

✅ Be clear about what you do and where you’re based.
If AI can’t understand it, it can’t recommend you.

✅ Answer real questions your clients are already asking.
This is the data AI uses to identify expertise.

✅ Write like a human — the way people talk to ChatGPT.
Natural language > keyword-stuffed nonsense.

Because here’s the part most marketers are missing:

Every time you publish content — a blog post, a LinkedIn article, a website update — you’re feeding the models. 

You’re training AI to understand who you are, what you do, and whether you’re worth recommending.

AEO isn’t about beating the algorithm.

It’s about becoming the obvious choice for your niche when someone asks AI for help.

If you want to show up in AI-generated recommendations, start by showing up with clarity and real value today.

#AEO #AI #Chatgpt #Claude #Gemini #SEO #Google

Creators don’t have an audience problem.
They have a journey problem.

Most creators think the solution is “more reach.”
More views.
More followers.
More impressions.

But here’s the truth nobody wants to admit:

If the viewer leaves the platform… you lose them.
If the viewer stays on the platform… the platform owns them.
The only person who doesn’t own them… is you.

And that’s why creators are stuck in a loop of:
🎢 Create → Post → Pray → Repeat

Here’s the real issue:

You don’t control the journey after the click.

Someone watches your video…
Clicks your link…
And suddenly they’re thrown into a messy maze of:

- YouTube links
- Instagram bios
- Notion docs
- Google Drive folders
- Random landing pages
- 7 different tools stitched together

No wonder conversions are low.
No wonder leads fall through the cracks.
No wonder creators feel like they’re “starting from zero” every day.

Discovery is owned by platforms.
Monetisation should be owned by you.

But right now it isn’t.

And that’s the gap Clickk.com is fixing.

We’re building the easiest way for creators to own the entire journey — from the moment someone watches your content… to the moment they become a customer.

One place.
One flow.
Zero friction.
Maximum conversions.

If you’re a creator who’s tired of:

🚫 Losing viewers after the click
🚫 Sending people to 5 different tools
🚫 Having no idea who watched what
🚫 Hoping your funnel doesn’t break

Then we’re building this for you.

👉 We’re launching soon. Want early access? Join the waitlist.
(We’ll only open it to a limited number of creators in the first batch.)

Your audience is valuable.
It’s time you owned the journey.

#clickk #funnel #conversion #content #creators

There’s a lot of advice floating around that sounds like this:


“Validate your startup with a landing page.
 If no one clicks your pricing, don’t build it.
 If you can’t drive traffic, don’t build it.
 Waitlists are just window shoppers.”

There’s some truth here… but the reality is far more nuanced.

Here’s what actually matters when validating an early-stage idea:

1️⃣ Landing pages are a fast validation tool — but not a verdict.

A landing page helps you test whether your messaging resonates.
Lack of clicks doesn’t always mean “no one wants it.”
Often it means your offer isn’t understood, positioned correctly, or shown to the right people.

Signal ≠ final decision.
Signal = data to iterate on.

2️⃣ Zero traffic doesn’t mean the idea is bad — it means distribution is.

Traffic problems are marketing problems, not product problems.
You can have a brilliant idea and still struggle to get eyes on it.

Fix your targeting, messaging, and consistency before killing the idea.

3️⃣ Waitlists aren’t useless — they reveal early believers.

Sure, a chunk of signups are curiosity-driven.
But inside every waitlist is a small group of high-intent early adopters.
Those people become your testers, your feedback loop, your first advocates.

It’s your job to nurture them, not dismiss them.

4️⃣ Validation is a cycle, not a one-time test.

Real validation looks like this:

Idea → Message → Traffic → Reactions → Improvements → Retest → Clarity

You refine the offer, the wording, the audience, the price…
again and again until the signal becomes obvious.

Bottom line:

No single metric — clicks, traffic, waitlist size — can validate a startup alone.
Validation is about learning, not passing or failing a test.

If you’re building something new, don’t get discouraged by early numbers.
Use them as fuel to iterate.

And if you’re validating right now:
keep going, keep testing, keep improving.

That’s how real traction starts.

#startup #validation #waitlist

Let’s be honest:
Most “funnels” today are cobbled together from five different tools.

You record in one place.
Host in another.
Send traffic elsewhere.
Patch it all with Zapier.
Hope it holds.

It’s not elegant.
And more importantly — it’s not built for solo marketers.

You shouldn’t need an engineering degree to capture a lead.
We’re working on something that just… works.

Simple. Fast. Friction-free.

If that’s something you’ve been craving, join the waitlist: clickk.com

#clickk #funnel #marketing #growth #software

Your tech stack wasn't meant to be a funnel

Recently completed this landing page design for Clickk(dot)com. It was built in Webflow with animations and videos. Even used some Lottie animations on this website.

#webflow #landingpage #design #lottie

You're not struggling with content — you're struggling with what happens after people see it.

You don’t need another tool to manage.
You don’t need another dashboard to check.
You don’t need another subscription draining your budget.

What you need is a system.
 Something that:

→ Works with what you already use
→ Lives where your content already lives
→ Captures attention and turns it into something real — leads, insights, conversions

No extra steps.
No tech headaches.
No sending your audience down a maze of links.

We’re not here to reinvent your workflow.
We’re here to simplify it.

Clickk isn’t another platform.

It’s the layer that makes your content convert.

And we’re almost ready.

If you want early access to test it before anyone else…
Drop a 🎯 in the comments.

#content #funnels #creator #marketer

Most people are still trying to rank on Google…
Meanwhile, businesses are quietly getting clients from ChatGPT.

And here’s the wild part:

AI-generated traffic is much warmer than Google traffic.
Because when ChatGPT recommends you, it’s not based on keywords — it’s based on trust, expertise, and context.

So the real question is:

👉 How do you get ChatGPT to recommend your business?
👉 Why does AI choose one expert over another?
👉 And what can you do today to show up in AI conversations?

That’s exactly what I break down in Episode 2 of my AEO series:

“How to Get Recommended by ChatGPT (AEO Step-by-Step)”

In this video I cover:

✔ How AI engines decide who to trust
✔ What AEO (AI Engine Optimization) actually is
✔ Why citations, clarity, and expertise matter more than ever
✔ The steps you can take today to train AI models to recommend you
✔ How your content becomes the data AI uses to identify authorities

We’re entering a whole new era of discovery.

And those who understand AEO early will win the next decade of visibility.

#AEO #AIEngineOptimization #ChatGPTMarketing #AISEO #DigitalMarketing #ContentStrategy #AIforBusiness #FutureOfMarketing #MarketingTips #WebflowDesigner #AIRecommendations #SmallBusinessMarketing #ChatGPTTips

Anyone got experience with Reddit? What worked for you?

Alex Macura

Chief Digital Officer (CDO)

Your Digital Assembly 

As the Founder of Your Digital Assembly (YDA), I’m proud of our curious, passionate, and experienced team of experts who help businesses like yours solve problems and grow beyond borders.

Global team, local touch: 

Marketing with a global mindset means YDA has provided in-depth B2B and B2C growth for some of the world’s most prominent brands without compromising localized experiences. While we have a rapidly growing client base in the around the world.  

Proven results, in-depth experience: 

We provide search engine optimization, paid advertising and campaign management, site creation and web traffic growth, conversion optimization, data analysis, content creation, press relations, social support, reporting, email marketing, auditing, back-end development, budget management, and more. 

What does this mean for our clients?

A trusted, all-in-one partner in digital growth that understands the technical, financial, and behavioral nuances of the B2B and B2C landscape, with the resources and technical knowledge to help you reach ambitious goals. 

Some of the clients we’ve had the privilege of working with: 

Playtomic
DHL Stormers 
Bambuser
Rebtel
GP Bullhound
Oxx.vc
Ravenpack
SmartOptics
Axkid
Educatius
Medtronic
Dischem

We’ve been recognized by the best:

YDA was awarded the VMC Digital Marketing & Engagement Award (Best B2B LinkedIn Campaign) with Bambuser when leading their marketing efforts to conquer the live shopping market in the USA. 

Make us Your Digital Assembly.

Founder CEO

Entrepreneurs'​ Organization

My job is to educate and inspire the members of the community.

If you are interested in finding out more or joining EOA, please get in touch.

https://linktr.ee/eoacceleratorcapetown

Board Member

EOA Memeber

Shirofune

- Market Expansion: Spearheading efforts to establish and grow Shirofune's presence in the African and European markets, ensuring we meet and exceed our business objectives.
- Strategic Partnerships: Cultivating and managing relationships with key industry players, eCommerce platforms, and advertising agencies to drive collaborative success.
- Business Strategy: Developing and executing comprehensive business development strategies that align with Shirofune's mission and growth targets.
- Team Leadership: Leading a high-performing team of business development professionals, providing mentorship, guidance, and support to achieve our collective goals.
- Revenue Growth: Identifying and capitalizing on new revenue streams, optimizing existing ones, and ensuring a consistent upward trajectory in sales performance.
- Customer Success: Working closely with clients to understand their unique needs, offering tailored solutions, and ensuring they derive maximum value from Shirofune's offerings.

Head of Business Development

The Digital Marketing Podcast

Co-Founder

PopUpShopShop

PopUp Shop Shop is a marketplace that enables established and emerging retailers to secure short term leases for popup shops in shopping centres and destinations across South Africa by marketing centre vacancies and specialised services that make popping up a breeze.

Co-Founder & Board of Director 

Rebtel

Sr Search Engine Optimization Advisor as part of Your Digital Assembly 

Lanterna Education

Sr Digital Marketing Advisor as part of Your Digital Assembly 

Forbes Agency Council

Forbes Agency Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Forbes Business Council as part of Your Digital Assembly 

Search Engine Journal

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help you out!

Contributing Online Marketing Writer as part of Your Digital Assembly 

Seedstars

Seedstars is a global organization with headquarters in Switzerland and a presence in 70+ emerging markets. We are on a mission to impact people’s lives in emerging markets through technology and entrepreneurship. Our initiatives are focused on connecting stakeholders within these ecosystems, building tech companies from scratch, and investing in the top entrepreneurs.

Seedstars Investments, the investment arm of Seedstars, funds high impact technology entrepreneurs in emerging markets.

The following companies I'm advising: 

StudyFree - https://studyfree.org/platform/ (EdTech) 
7Keema - https://7keema.com/ (MedTech)
Fuzu - https://www.fuzu.com/ 
Fatora - https://fatora.io/en/ (FinTech)

Growth Mentor

Marketing as a Service (MaaS) | Partial CMO as a Service | Advisor | Ultra Trail Runner

Why you’ll love working with Your Digital Assembly (YDA) and me?!

YOUR: Our approach is always personal and tailored to your interests and marketing objectives, no matter where you are in the world. Our consultants are here to chat about your needs.

DIGITAL: It is clear that effective digital marketing is fundamental to running a successful, profitable online business. The internet is full of noise and clutter, vying for attention. We want to make sure you stand out from the rest.

ASSEMBLY: We know that finding the right talent and skill sets to deliver growth-oriented marketing is challenging. That’s why we assembled specialists and consultants from all over the world who are curious, passionate, experienced, problem-solving experts in their field. And they are at your disposal.

Chief Marketing Officer

YDA is a trusted name in growth marketing. We have the talent and expertise to help you meet your marketing and business goals. Influenced by emotional understanding, data, design, and scientific understanding, we are here to help you realize your business potential through better marketing. At YDA, our services are used in the most effective ways to transform your digital challenges into opportunities.

We’ll help you form, transform, and deliver your digital marketing strategy. As all online interactions are connected, we’ll deep dive into your existing strategy and objectives and help you find out which touchpoint brings you the most value. Our hands-on experience will help you figure out the personalized content and ads that your ideal customers are searching for along the way to find your business. With this knowledge, you can discover the first engagement a user had with you and their path to purchase, including a look at your post-purchase reviews. We’ll give you all the relevant results and recommendations to boost your brand using this information. Does this sound like something you need? We’re here to provide you with the online results you want.

Does your Digital marketing need better online growth? Contact us!

taplio

The Battle

Robert Smart

Alex Macura

Followers

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Performance ScoreRobert Smart's LinkedIn Performance

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taplio

The Battle

Robert Smart

Alex Macura

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Smart's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobert Smart's LinkedIn Performance