👋 You’re a brilliant engineer.
You’ve mastered the code, earned respect, and now you’ve been promoted.

Suddenly, the job isn’t about solving technical problems.
It’s about leading humans.

That’s where many engineers struggle.

Meetings go quiet.
Decisions bottleneck.
Delegation feels awkward.
Imposter syndrome creeps in.

What made you successful - technical mastery - suddenly isn’t enough.

If you’re a CEO or CTO, you’ve seen this story play out:
Your rockstar IC gets promoted... and flounders.
You risk losing both a great engineer and your leadership pipeline.

👉 That’s why I created coded2lead — coaching for engineers making the IC → leader leap.

With 20+ years scaling teams and shipping software, I’ve lived both sides.

Today I help engineers:

•  Build trust
•  Read the room
•  Run meetings people actually speak in
•  Stop accidentally becoming bottlenecks

In other words:
I help engineers become trusted leaders.

✨ My approach blends systems thinking with emotional intelligence.
Leadership isn’t just what you say — it’s what you train every day.

If you or your engineers are navigating this transition, let’s talk.

📅 Book a coaching intro call: coded2lead.com

Robert Harris

If you’re a software engineering manager with 2-5 years of experience and feel overwhelmed, reactive, and unproductive, I will teach you how to thrive in just two weeks.

The δeltas Management System offers a new mindset, leadership tools, and a cohesive system to tie it all together.

Even if every manager you know has days full of back-to-back meetings full of fires and frustration, there is a better way. All it takes is four live sessions and three on-the-job projects.

It has already helped dozens of managers take control of their time, increase their impact, and nail the promotion to senior manager.

But first, let me introduce myself.

My name is Gilad. I’ve led software teams at Meta, Amazon, and Startups. Since 2022 I coached hundreds of managers in group and in 1:1 setting.

I was frustrated with days full of work but very little impact. I would finish the work week exhausted but with very little to show for it. I read every book, research article, and blog post I could lay my hand on. Things got better…for a while. Then it was back to reacting to one crisis after another, with no time for strategic work.

When I started supporting other managers, I realized I had to do better. Not for me, but for them. That’s when I took everything I learned on my own and all my research and connected it into one cohesive system.
After years of iteration and refinement, I can see the transformation in past students. Managers who now have the time and focus to do work that their organization values (and gets them promoted.) 

"Gilad -- wow! Blown away by the exceptional feedback ...  I was especially impressed with your closing suggestion on how to set myself up for sponsorship if I secure an offer at Meta."

"Gilad's course for managers was honestly the BEST one I've been to (and I've been to a few...). I was surprised by how insightful the content was, and how accurate were Gilad's tips and suggestions."

"Thank you, for providing a good framework to structure my thought process and for the actionable feedback."

"Gilad, thanks for the session, I liked your clarity of thoughts and direct actionable feedback."

You can find me on https://managementdeltas.com

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The Battle

Robert Harris

Gilad Naor

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