I run a company called GrowthKit. We help accounting, bookkeeping, and fractional CFO firms turn LinkedIn into a valuable marketing channel. 

At the time of this writing:

We have helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

Our work has led to:

- Clients going from completely inactive on LinkedIn to generating 100s of likes on a post
- Inbound leads (complete strangers – not referrals or previous connections)
- And connections with potential referral partners (who they never would have met otherwise)

In other words: 

We help firm owners transform LinkedIn from a social media platform into a valuable marketing tool.

That way, they can:

- Generate high-quality leads and referral opportunities
- Stay top-of-mind with minimal time and effort
- Become a trusted authority in their niche

Which allows them to:

- Work with better clients (because the leads they get are higher-quality)
- Increase their prices (because leads already trust them)
- Run a more profitable (and fun) business

To see some of the results we’ve generated for clients, copy-and-paste this into your browser:

https://growthkit.agency/

(LinkedIn doesn’t allow links in this section, but that will take you to our site.)

If your firm is at $500k ARR or higher, and you’re curious about working together:

The first step is a free Profile + Post Review.

This is a 30-minute intro call, where I'll:

✅ Review your profile + suggest tweaks to position you as an authority figure in your niche
✅ Analyze your 3 most recent posts + provide suggestions to optimize engagement

Just DM me "review" to get started.

Robert Lucas

If you're an accounting firm owner or fractional CFO who wants to be more active on LinkedIn, here are 5 reasons to get off your butt and just start posting:

1/ When someone Googles you, your LinkedIn profile is one of the first things that shows up. When someone is deciding to work with you, they'll probably look at it.

2/ Posts where you share client wins immediately become marketing assets you can use during your sales process every time you're working to close a new client.

3/ If you DM someone you don't know on LinkedIn, there's a good chance they'll go to your profile. They'll look at your posts to determine whether you're legit or not.

4/ You can repurpose your posts into short-form video scripts, re-share them on other platforms, or use them to piece together your thoughts for a talk or presentation.

5/ The algorithm keeps posts "alive" for a few weeks after you initially post. So your post is out there "working" to grow your audience and build trust among your ideal clients for weeks after you share it.

Oh, and most importantly:

Your LinkedIn posts are marketing assets that attract your ideal clients (and/or referral partners), establish trust, and make it more likely they'll work with you.

But they're not going to write themselves.

So get out there and make it happen.

I help accounting firm owners grow on LinkedIn.

From 2017 - 2023, I was a freelance copywriter. And for years, I had this insecurity:

"Is everyone else working harder than me?"

For a few years, it felt like I was repeating the same year in a row. I told myself I wanted the business to grow, but I was really just relying on hope in order to make that happen.

As you might be able to guess:

My business didn't really grow all that much. Or at least, not to the degree that I wanted it to. At the time, I thought it was because I wasn't working hard enough.

Looking back, I can see it was because I was ignoring one of the most important concepts in business:

Leverage.

I spent my time working on the wrong things. I worked on things that either:

1) Didn't provide much of a return at all, or...
2) Usually only provided a return once.

With GrowthKit, I find myself consistently asking one question:

Does this give me leverage?

In other words:

Is this a task I benefit from once?
Or a task I benefit from over and over again?

You might be much smarter than I am and have already figured this out.

But if you've been feeling stuck...

Those 2 questions might be worth considering.

I've added 2,073 followers in the last 8 months.
I did 4 main things to make that happen.
3 of them are boring. But 1 is pretty sexy.

Also worth noting:

A big chunk of these new followers are in my target audience. So we're not just talking "vanity metrics" here.

Anyway, on to the tips:

1. Posted consistently.
Usually anywhere from 2-5x per week. But I did miss a few weeks here and there.

2. Commented (somewhat) consistently.
I've been slacking here lately. But early on, I was much better at leaving multiple comments per day on posts from people in my target audience.

3. Sent connection requests.
By far the easiest way to increase your follower count. (This should compound too as you become connected with more people in your niche and post more consistently -- assuming you're posting good stuff.)

4. Created & promoted a valuable free resource.
This is the sexy one. I created a guide called "The LinkedIn Growth Roadmap For Accounting Firms" and promoted it. This was one of those "comment X to get Y" posts. I got a lot of new connections (and therefore) followers from it.

There are other metrics you want to pay attention to in addition to follower count...

But it's simple one that's easy to track, and can be a good indicator of whether you're heading in the right direction (assuming the followers you gain are in your target audience).

GEO + SEO Systems For High Growth B2Bs | CGO @ RevenueZen

Co-founder of Meet Sona, where 10 minute AI voice interviews turn your real stories and beliefs into weeks of authentic LinkedIn, newsletter, and blog content. 

Try for free today → https://meetsona.ai

I created Meet Sona for myself. I was exhausted trying to teach ChatGPT and Claude how to "sound like me", yet manually creating content from a blank page every day was a waste of my valuable time. 

🔥 It solves five key problems for founders, CEOs, and consultants who know sharing their story will grow their business but struggle to do so consistently:

1. You don't know what to write or talk about
2. You're worried AI tools won't sound like you
3. Freelancers and agencies are expensive for early-stage companies
4. Figuring out the rules on LinkedIn, X, Google, YouTube, and email isn't a good use of your time
5. Existing automation setups are prohibitively technical

💡 After three 10-minute interviews on the platform, here's what you can expect:

⟶ No more writer's block
⟶ Clarity around what makes you unique
⟶ Inspiration for future content topics
⟶ A month's worth of social and blog posts

🚀 Here's what our customers and users are saying about their experience:

✅ “Sona was the first AI tool I used that immediately clicked. Absolute game-changer for both content creation and thinking.”
— Tiger Joseph, Founder, Brand Alchemist

✅ “It doesn’t feel like I had to ‘learn AI’ at all. The interview format with thoughtful questions just works.”
— Joe D’Souza, Founder, Alpha Labs

✅ “For once, I could just talk naturally. The setup questions made sense, and the follow-ups were genuinely insightful.”
— Alex Boyd, Co-Founder, ViewExport

✅ “This thing is insane. In about 10 questions it pulled out real insights and turned them into a full week of LinkedIn content. I’m 100% using this going forward.”
— Dillon Loomis, Founder & SEO Consultant, Pinnacle Pursuit

From years leading SEO and content strategy for B2B SaaS companies at my own agencies, I've seen too many smart founders feel frustrated and misunderstood by their own marketing. 

Now with AI tools that flatten their voice instead of helping as promised.

I'm on a mission to change that and help founders and creators figure out what makes them worth listening to, and share their stories with the world.

taplio

The Battle

Robert Lucas

Ken "Magma" Marshall 🌋

Followers

Posts

Engagements

Likes

Performance ScoreRobert Lucas's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Robert Lucas

Ken "Magma" Marshall 🌋

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Lucas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobert Lucas's LinkedIn Performance