I run a company called GrowthKit. We help accounting, bookkeeping, and fractional CFO firms turn LinkedIn into a valuable marketing channel. 

At the time of this writing:

We have helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

Our work has led to:

- Clients going from completely inactive on LinkedIn to generating 100s of likes on a post
- Inbound leads (complete strangers – not referrals or previous connections)
- And connections with potential referral partners (who they never would have met otherwise)

In other words: 

We help firm owners transform LinkedIn from a social media platform into a valuable marketing tool.

That way, they can:

- Generate high-quality leads and referral opportunities
- Stay top-of-mind with minimal time and effort
- Become a trusted authority in their niche

Which allows them to:

- Work with better clients (because the leads they get are higher-quality)
- Increase their prices (because leads already trust them)
- Run a more profitable (and fun) business

To see some of the results we’ve generated for clients, copy-and-paste this into your browser:

https://growthkit.agency/

(LinkedIn doesn’t allow links in this section, but that will take you to our site.)

If your firm is at $500k ARR or higher, and you’re curious about working together:

The first step is a free Profile + Post Review.

This is a 30-minute intro call, where I'll:

✅ Review your profile + suggest tweaks to position you as an authority figure in your niche
✅ Analyze your 3 most recent posts + provide suggestions to optimize engagement

Just DM me "review" to get started.

Robert Lucas

If you're an accountant or bookkeeper, here's the cheat code to write the most popular post you'll ever share on LinkedIn:

Talk about how important bookkeeping is...
How every business owner needs it...
How it's not just data entry...
How underrated it is...
And so on.

I've seen posts like this get VERY good engagement.

Problem is:

The people engaging with them are other bookkeepers. So you're just preaching to the choir.

There's a difference between posting for engagement and posting for leads.

I help accounting firm owners grow on LinkedIn.

Over the past 7 months, I've helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

I've learned a lot about:

- What works on LinkedIn
- What doesn't (and never will)
- Where most accounting firm owners go wrong

Over the past few weeks, I've been working on a comprehensive free playbook titled:

"The LinkedIn Growth Roadmap for Accounting Firms"

Here's what's in it:

• The 4 criteria to determine if LinkedIn could work for your firm
• 4 things you can do to optimize your profile for your ideal clients
• 5 types of posts you can share to get better engagement
• Why your posts don't get good engagement + how to fix it
• How to use DMs without being spammy
• And more

If you're an accounting, bookkeeping, or fractional CFO firm owner who wants to use LinkedIn to generate leads...

This playbook will remove the guesswork for you.

If you want it:

1. Comment "Roadmap"
2. Make sure we're connected, so I can send you free access

P.S. Screenshot is not real, in case that wasn't already clear. Lol.

If you're an accountant, bookkeeper, or fractional CFO who wants to be more active on LinkedIn in 2026, here's the best advice I can give you (it's literally 18 words):

Pretend you're at an in-person networking event. How would you act there? Great. Now do that online.

Yes, it can be more complex than this. 

Yes, there are nuances to account for. 

But ultimately, as much as I hate the term "networking..."

This is a networking platform.

(Why did we give such a terrible name to such a great concept?)

The goal is to meet people, build relationships with them, and maybe eventually work together.

So:

- Share a bit about yourself
- Share client wins & business updates
- Support other people's content
- Connect with new people

And most importantly:

Be a helpful, normal person.

If you do that, and do it consistently, you'll be in good shape.

Security Verification | LinkedIn

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Sales Navigator

I help accounting firm owners grow using LinkedIn.

One of my clients had their first call with a lead from LinkedIn last week. Here's what they did to make that happen:

- Post 2x per week (occasionally 3x, but that's rare)
- For just over 3 months (so that's just over 24 posts)
- Comment on 3ish posts per day 3-5 days per week
- Grew by ~400 followers through connections & posts
- DM occasionally when it makes sense

I share this for a few reasons:

1. Because it's a client win, and you should share clients wins here

2. Because this, to me, is a realistic example of what can happen when you're consistent and have a defined niche

3. Because this client's level of activity is quite reasonable (8 posts per month, 9-15 comments per week, DMs occasionally), so the takeaway is:

If you want results faster, you could compress the timeframe by just doing more:

- 5 posts per week = 20 posts in 1 month
- 10 comments per day = 200 comments per month
- 5 DMs per day = 100 DMs per month

Less volume = slower results
More volume = faster results

(Assuming you're doing the right things, the right way.)

One of my clients (accounting firm owner):
Their post got 9 likes.
But one of those people sent a DM:

“Nice post today. Can you send me a link to your website so I can share it with our leadership team?”

It's easy to get hung up on post metrics.

I know, because I do it.

And there is some validity to it. Post performance is important.

But don't forget that the purpose of all this is to generate leads for your business.

And you don't need to have "influencer-level" stats to make that happen.

Sharing some client wins from LinkedIn over the past couple weeks:

(These are all different accounting/bookkeeping firm owners)

- Client A had 2 leads come in from LinkedIn (booked calls)
- Client B met with a lead from LinkedIn (looks like they'll close)
- Client C had a call with a potential referral partner & scheduled 1 with another
- Client D's post hit 90,000 impressions + generated ~50 new followers

Fun stuff!

(If you'd like to get results like this from LinkedIn, just shoot me a DM. I make no promises, but I'd be happy to chat.)

"Should I have a company page?"
"Should I post anything on it?"
These are 2 of the most common questions I get from firm owners.

Here's my response:

A company page is nice to have, but not worth putting much effort into.

Company pages get ~5x less engagement than personal profiles.

So if you really want to post something to your company's page, great! 

I won't stop you.

But I would make the personal profile the main focus.

(You also don't have to take my word for it. Find someone who posts regularly to both their company page and personal profile. Which of them gets more engagement? My bet is that it's the personal profile.)

So you want to be more consistent on LinkedIn, but you don't want to sound like every other accountant on here. How do you do it? 2 super simple things you can do:

1. Share stories from your life outside of work
2. Share client stories (include lots of detail)

Anyone can talk about why it's important to keep your books up to date...

But not anyone can tell the story about the time you got lost in a Florida swamp and had to wrestle an alligator named Steve in order to make it home.

Anyone can say they helped a client save on taxes...

But not anyone can say "This client runs a $1m/yr dental practice. Their previous accountant made XYZ error on their 2024 returns, so the client ended up overpaying by $17,283 on taxes last year. We did blah blah blah, so this year, they're going to save $23,487."

(Shoutout to 😏 Brad Wooten, CPA, who mentioned the idea of including more detail in posts like this a few weeks ago.)

(Also, I'm clearly not an accountant, hence the "XYZ error" and "blah blah blah." Lol.)

Point being:

Share things that only YOU can share.

The way you do that is by sharing things that you have experienced personally.

Hard for anyone to copy that!

Taxes suck but your CPA doesn’t have to | Tax advisor for normal people (not ultra high net worth) | You’ll prefer me to ai, I guarantee it

Established firm owner. Reaching out to people via DM.
Offering something completely free. No catch.
But they ignored him. Why?

His profile was wasn't strong enough.

- Not many connections
- Hadn't been posting for very long
- Existing posts were bland (no personality)

(There also may have been room for improvements with the DMs he sent. I didn't see those.)

The point is:

When you DM someone, they are not just looking at the DM itself to determine whether to respond or not...

They're looking at your profile.

And if they see:

- Minimal connections
- Minimal posts
- Minimal personality

... the odds that they'll respond positively are, well...

Minimal ;)

Everyone talks about how great it is to build an online business that gives you freedom. But nobody tells you what you miss out on:

- Making friends with your coworkers
- Random office jokes or conversations
- Invites from coworkers to non-work events
- A general feeling of community

Now, none of these is true if you work at a shitty job.

But if you actually have a decent job with solid coworkers, you probably have at least 1-2 of these things.

Don't get me wrong:

I love my business. But everything has tradeoffs.

And if you're building something online:

You often trade community for freedom.

This might be the simplest way to determine whether your post will get good engagement or not. Just ask yourself:

“Would I stop and read this if it showed up in my feed?”

If your answer is anything but a resounding "hell yes," you may have some work to do.

I almost didn't write this post. And in fact, even now that I'm writing it, I still don't exactly want to do it. But I am anyway. Why?

Because the algorithm demands my participation.

Kind of joking, but also kind of serious.

Even for me, a guy who runs a LinkedIn content agency, it can be hard to consistently put out content for myself.

But...

The more active I am on LinkedIn, the more opportunities seem to come my way.

So here I am.

If you're like me and find it hard to be consistent with LinkedIn...

Why don't you click on my face and send me a DM?

I basically never make guarantees, but the one thing I can guarantee is that, if we work together, putting out content consistently will become much easier for you.

I am a qualified accountant who has ventured into the world of FinTech entrepreneurship.

My professional journey began in 2008 as a bookkeeper, where I gained valuable experience in various accounting tasks such as basic bookkeeping, book reviews, financial analytics, accounting software migration, and establishing efficient systems and processes. Over the years, I have held roles as a team member, team leader, manager, and head of department. My inherent tech-savviness has always driven me to explore new gadgets and applications, constantly seeking the most efficient ways to accomplish tasks. This curiosity and passion eventually sparked the idea of developing my own app, which evolved into a dream I couldn't ignore.

In 2020, I took a momentous step forward and co-founded Xenett. Xenett is an intelligent clean-up and close tool that auto-detects the errors from QuickBooks and Xero. It helps accountants keep their books accurate all the time and help expedite the closing process. At Xenett, our mission is to empower accountants, making them more productive and scalable.  More info at https://xenett.com.

My contributions to the accounting field have been recognized, and I am grateful to have been nominated as a Top 20 Under 40 Accounting Influencer by CPA Practice Advisor.

On a personal note, I am blessed with a loving wife and two wonderful princesses. I find solace and inspiration in nature, often seeking mountainous, seaside, and forested destinations for vacation. Music is also a cherished passion of mine, and I dabble in playing the piano.

This summary effectively encapsulates both my professional journey and personal interests.

Hardik Mehta

True growth isn't a single event; it’s a habit. 
 
It’s the constant process of looking at what’s in front of you and asking, 'How can this be better?' 

Whether it’s a workflow, a tool, or a way of thinking, there is always room to refine. 

Success is just the byproduct of showing up every day with the curiosity to learn and the discipline to execute.

Co-founder at Xenett | FinTech Enthusiast

Accounting doesn’t break slowly.

It breaks the moment your company levels up.
Manual review doesn’t scale.

Automation does.

Build finance infrastructure like every month, will be audited, because one day, it will.

Nobody tells you this when you start your accounting career:

Staying put isn’t what makes you valuable.
Understanding consequences does.

I see a lot of debate around “job hopping” in accounting, especially when it comes to younger professionals. (Gen Z, I mean)

And most of it misses how much the work itself has changed.

Early in your career, switching roles isn’t reckless.
It’s often the only way to learn the real difference between:
• bookkeeping vs. review
• industry vs. firm life
• compliance work vs. advisory
• month-end vs. year-end pressure

You don’t learn that from job descriptions.
You learn it by doing the work.

If a role teaches you what you don’t want to do, that’s still progress.
Staying stuck just to look “stable” rarely helps your growth.

But here’s the part people skip.

Accounting is a deep profession.
The real value shows up late, not early.

You don’t truly understand a close in 6 months.
You don’t feel the impact of bad setups in year one.
You only see the cost of shortcuts when audit season hits.

The learning curve usually looks like this:
Year 1: learning systems and rules
Year 2: running processes
Year 3: fixing problems you created earlier
Year 4+: building judgment and confidence

If you leave before year 3, you miss the most important lessons.

From a founder and hiring perspective:
Exploration early on makes sense.
Constant resets don’t.

Great accountants aren’t defined by how fast they move.

They’re defined by how well they understand the consequences of their work.
And that only comes from staying long enough to own the outcomes.

#Accounting #AccountingCareers #ProfessionalDevelopment

Accounting teams don’t need more tools.
 They need better decisions, faster.

In this webinar, we’ll show how Accruals + AI helps teams:
 ✔ Close with confidence
 ✔ Eliminate manual busywork
 ✔ Upgrade review quality

No fluff. Just practical insight you can apply immediately.

🎁 Bonus for live attendees: exclusive offer + free Year-End Resource Kit.

👉 Register now - https://lnkd.in/dZpfTtrC

#Webinar #AIWebinar

This one feels really good to share.
Xenett is now SOC 2 Type II certified 🎉
 
If you’ve ever worked in accounting or finance, you know how much trust is involved. 

Teams rely on Xenett with sensitive financial data, client documents, and review workflows every single day. That’s not something we take lightly.
 
SOC 2 Type II isn’t just a badge. 

It means our security and internal controls were tested over time and held up. Consistently.
 
For our users, that means:
 • your data is protected by real, audited controls
 • access is monitored and governed
 • changes don’t happen silently
 • Security is built into how the product works

We didn’t go after this just to say we’re “certified.”

We did it because the people using Xenett expect the same discipline from their tools that they apply to their own books.
 
Huge credit to the team for putting in the work behind the scenes to make this happen. 

And thank you to our customers for trusting us with something that genuinely matters.
 
This is an important milestone for us, and there’s a lot more coming. 😇 

#SOC2

Most firms don’t miss deadlines due to a lack of effort.
They miss them because reviews start too late.

When errors stay hidden, and duplicates pass through,
month-end becomes reactive instead of controlled.

Xenett surfaces issues early, standardizes reviews, and enables confident closes.
Month-end shouldn’t be stressful.

It should be repeatable. 💯

The most in-demand skill for accountants in 2026 isn’t Excel. 

It’s AI Orchestration.

I’m seeing a massive bifurcation in the industry:

Group A: Is waiting for "things to go back to normal." 
Group B: Is learning how to prompt, validate, and govern AI systems.

My prediction? Group B will handle 5x the clients with 1/2 the stress.

In 2026, the "Technical Accountant" is actually a Data Translator.

Your value isn't in knowing the tax code (the AI knows it better). 
Your value is in: ∙ Interpreting the "Why" behind the data. ∙ 

Strategic advisory for high-growth clients. ∙ 

Ensuring the AI is operating within ethical guardrails.

What’s one manual task you’re finally ready to give up to AI this year?

Context switching is where good accounting goes to die.
We built Xenett so fixes happen inside QuickBooks and Xero...
No exports, no extra tools, no friction. 💯

Last week, an engineer asked me: "Should we add manual approval to handle these edge cases? It'll only affect 5% of users."

Old me would've said yes. Ship it, iterate later.

New me said: That 5% will become 15%. Then we'll need a dedicated person. 
Then a team. 

We're not building a feature...we're building a department.

A feature that solves a problem today but creates a manual workflow tomorrow is not a feature; it's a liability.

The hardest part of building isn't coding the solution. It's having the discipline to wait until you can build the right solution... one that scales without adding headcount.

Sometimes the most important feature you ship is the one you decided not to.

The "busy" badge of honor has officially expired.

It’s January 2026. 

If your firm is still operating the same way it did in 2022, you aren’t just "old school"...you’re becoming a bottleneck for your clients.

I spent 2025 talking to hundreds of firm owners. 

The ones who are scaling aren't the ones working the most hours. They are the ones who have automated the "noise" so they can focus on the "signal."

In this carousel, I’m breaking down the 3 legacy habits that are killing your firm’s efficiency (and your team's morale).

We built Xenett to make these three things a thing of the past.

Because at the end of the day, your clients don't pay you to "check boxes." 

They pay you for the peace of mind that their data is 100% accurate and actionable.

Slide 4 is the one that usually sparks the most debate. Which one are you ready to ditch?
 
#AccountingInnovation #FutureOfWork #CPA #Xenett #FirmGrowth #AIAccounting

3 Things I'm Leaving

For years, Undeposited Funds has been one of those accounts people hope looks right.

Not because it’s unimportant.
But because it’s annoying to review.
And that’s exactly the problem.

Most teams only look at:
👉 “What’s sitting there today?”
Very few ask:
👉 “What exactly made up this balance last month?”
👉 “Which payments were valid timing differences?”
👉 “Which ones should have been deposited weeks ago?”

That’s how:
• Old payments quietly pile up
• Cash balances stop making sense
• Reviews turn into detective work
Undeposited Funds isn’t a dumping ground.
It’s a timing account. And timing matters.

The moment you start reviewing it as of a specific date...with a clear breakdown the noise disappears:

• Valid future deposits → no action
• Old or date-mismatched payments → fix them
• Cash numbers → finally trustworthy

This is one of those areas where clarity saves hours during close.
Clean books don’t come from doing more work.
They come from seeing the right things at the right time.

#CPA #Xenett #FirmGrowth #AIAccounting #Accounting #CPAFirms

🔥 This is a BIG one. 

For the first time ever, Xenett automates merchant account reviews.

Yes — that review.
The one everyone hates.
The one stuck in Excel.
The one that quietly eats hours every single month.

Until now.

🚀 A true milestone for accounting teams

No one was solving this.
So we did.

The problem?
Merchant clearing accounts are painful by design.
Payments. Deposits. Timing gaps.
And the only way to review them was manual matching and spreadsheets.

Hours lost. Every close.

How Xenett Automates?
It reviews merchant clearing accounts automatically.

Here’s the magic

- Auto-matches payments and deposits
- Removes cleared transactions from your workload
- Surfaces only the real differences that matter
- Clearly explains what’s driving the ending balance

No exports.
No formulas.
No detective work.

Why this matters?
- Saves hours every month
- Turns a dreaded review into a quick check
- Brings clarity to one of the messiest balance sheet accounts

We’re incredibly proud of this one.
Because this didn’t exist before.

And now it does — in Xenett.

If you’ve ever said:
“There has to be a better way to review merchant clearing accounts…”

This is it 👀

📢 We’re Hiring: HTML / CSS Developer

Company: Xenett
Location: Ahmedabad
Experience: 2–4 Years (flexible for the right candidate)
 
🚀 About Xenett
Xenett is a fast-growing SaaS platform building modern financial and workflow solutions for global clients. We focus on clean UI, performance, and scalable front-end architecture. We’re looking for a detail-oriented HTML/CSS developer who loves converting beautiful designs into pixel-perfect, responsive interfaces.

🎯 Role Overview
We are looking for an HTML/CSS Developer who is excellent at converting Figma designs into high-quality, responsive HTML/CSS. You’ll work closely with designers and front-end engineers to bring UI designs to life. Angular knowledge is a strong plus, but not mandatory.

🛠️ Key Responsibilities
- Convert Figma designs to pixel-perfect HTML/CSS
- Ensure responsive layouts across desktop, tablet, and mobile
- Write clean, maintainable, and reusable CSS
- Collaborate with designers to clarify UI/UX details
- Work closely with Angular developers to integrate UI into components
- Maintain consistency with design systems and style guides
- Optimize UI for performance and cross-browser compatibility

✅Required Skills
- Strong hands-on experience with HTML5 & CSS3
- Excellent understanding of responsive design
- Proven experience in Figma → HTML/CSS conversion
- Good knowledge of Flexbox & CSS Grid
- Attention to detail and UI consistency
- Basic understanding of JavaScript (for UI behavior)

➕ Nice to Have (Bonus Skills)
- Experience with Angular (components, templates, bindings)
- Familiarity with Tailwind CSS / Bootstrap / SCSS
- Experience working with design systems
- Understanding of accessibility (ARIA, WCAG basics)
- Prior experience in SaaS or product-based companies

🌟 What We Offer
- Opportunity to work on a scalable SaaS product
- Clean design-first development culture
- Flexible work environment
- Learning exposure to Angular, modern UI practices, and product workflows
- Long-term growth opportunities at Xenett

📩 How to Apply
Share your resume + portfolio (or sample Figma-to-HTML work) at:
 📧 hr@xenett.com
 or DM us directly.

📢 We’re Hiring: QA Automation Engineer

📢 We’re Hiring: QA Automation Engineer (Playwright)

Company: Xenett
Location: Ahmedabad
Experience: 2+ Years (flexible for the right candidate)

🚀 About Xenett
 Xenett is a fast-growing SaaS platform building modern financial and workflow solutions for global clients. We focus on product quality, performance, and reliability. To strengthen our QA practice, we are looking for a QA Automation Engineer who is passionate about building robust automated test suites and ensuring high-quality releases.

🎯 Role Overview
 We are seeking a QA Automation Engineer (Playwright) who will be responsible for designing, developing, and maintaining automated test scripts for web applications. 

You will work closely with developers and product teams to ensure stable, scalable, and high-quality software delivery.

🛠️ Key Responsibilities
 • Build and maintain automated test scripts using Playwright
 • Design, manage, and execute test cases for web applications
 • Collaborate with development and product teams to identify and resolve defects
 • Perform functional, regression, and integration testing
 • Maintain scalable automation frameworks and improve test coverage
 • Contribute to continuous improvement in QA processes and automation practices

✅ Required Skills & Experience
 • 2+ years of experience in QA Automation
 • Strong hands-on expertise in Playwright (mandatory)
 • Solid understanding of automation testing frameworks and best practices
 • Experience with Git, CI/CD pipelines, and Agile environments
 • Good understanding of SDLC, STLC, and testing methodologies
 • Strong analytical and problem-solving skills

🌟 What We Offer
 • Opportunity to work on a scalable SaaS product
 • Quality-first engineering culture
 • Exposure to modern automation practices and CI/CD workflows
 • Collaborative team environment
 • Long-term growth opportunities at Xenett

📩 How to Apply
 Share your resume (and GitHub/automation samples, if available) at:
 📧 hr@xenett.com
 Or DM us directly.

taplio

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Robert Lucas

Hardik Mehta

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The Battle

Robert Lucas

Hardik Mehta

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