I run a company called GrowthKit. We help accounting, bookkeeping, and fractional CFO firms turn LinkedIn into a valuable marketing channel. 

At the time of this writing:

We have helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

Our work has led to:

- Clients going from completely inactive on LinkedIn to generating 100s of likes on a post
- Inbound leads (complete strangers – not referrals or previous connections)
- And connections with potential referral partners (who they never would have met otherwise)

In other words: 

We help firm owners transform LinkedIn from a social media platform into a valuable marketing tool.

That way, they can:

- Generate high-quality leads and referral opportunities
- Stay top-of-mind with minimal time and effort
- Become a trusted authority in their niche

Which allows them to:

- Work with better clients (because the leads they get are higher-quality)
- Increase their prices (because leads already trust them)
- Run a more profitable (and fun) business

To see some of the results we’ve generated for clients, copy-and-paste this into your browser:

https://growthkit.agency/

(LinkedIn doesn’t allow links in this section, but that will take you to our site.)

If your firm is at $500k ARR or higher, and you’re curious about working together:

The first step is a free Profile + Post Review.

This is a 30-minute intro call, where I'll:

✅ Review your profile + suggest tweaks to position you as an authority figure in your niche
✅ Analyze your 3 most recent posts + provide suggestions to optimize engagement

Just DM me "review" to get started.

Robert Lucas

If you're an accountant or bookkeeper, here's the cheat code to write the most popular post you'll ever share on LinkedIn:

Talk about how important bookkeeping is...
How every business owner needs it...
How it's not just data entry...
How underrated it is...
And so on.

I've seen posts like this get VERY good engagement.

Problem is:

The people engaging with them are other bookkeepers. So you're just preaching to the choir.

There's a difference between posting for engagement and posting for leads.

I help accounting firm owners grow on LinkedIn.

Over the past 7 months, I've helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

I've learned a lot about:

- What works on LinkedIn
- What doesn't (and never will)
- Where most accounting firm owners go wrong

Over the past few weeks, I've been working on a comprehensive free playbook titled:

"The LinkedIn Growth Roadmap for Accounting Firms"

Here's what's in it:

• The 4 criteria to determine if LinkedIn could work for your firm
• 4 things you can do to optimize your profile for your ideal clients
• 5 types of posts you can share to get better engagement
• Why your posts don't get good engagement + how to fix it
• How to use DMs without being spammy
• And more

If you're an accounting, bookkeeping, or fractional CFO firm owner who wants to use LinkedIn to generate leads...

This playbook will remove the guesswork for you.

If you want it:

1. Comment "Roadmap"
2. Make sure we're connected, so I can send you free access

P.S. Screenshot is not real, in case that wasn't already clear. Lol.

If you're an accountant, bookkeeper, or fractional CFO who wants to be more active on LinkedIn in 2026, here's the best advice I can give you (it's literally 18 words):

Pretend you're at an in-person networking event. How would you act there? Great. Now do that online.

Yes, it can be more complex than this. 

Yes, there are nuances to account for. 

But ultimately, as much as I hate the term "networking..."

This is a networking platform.

(Why did we give such a terrible name to such a great concept?)

The goal is to meet people, build relationships with them, and maybe eventually work together.

So:

- Share a bit about yourself
- Share client wins & business updates
- Support other people's content
- Connect with new people

And most importantly:

Be a helpful, normal person.

If you do that, and do it consistently, you'll be in good shape.

Security Verification | LinkedIn

li_at

JSESSIONID

Sales Navigator

I help accounting firm owners grow using LinkedIn.

One of my clients had their first call with a lead from LinkedIn last week. Here's what they did to make that happen:

- Post 2x per week (occasionally 3x, but that's rare)
- For just over 3 months (so that's just over 24 posts)
- Comment on 3ish posts per day 3-5 days per week
- Grew by ~400 followers through connections & posts
- DM occasionally when it makes sense

I share this for a few reasons:

1. Because it's a client win, and you should share clients wins here

2. Because this, to me, is a realistic example of what can happen when you're consistent and have a defined niche

3. Because this client's level of activity is quite reasonable (8 posts per month, 9-15 comments per week, DMs occasionally), so the takeaway is:

If you want results faster, you could compress the timeframe by just doing more:

- 5 posts per week = 20 posts in 1 month
- 10 comments per day = 200 comments per month
- 5 DMs per day = 100 DMs per month

Less volume = slower results
More volume = faster results

(Assuming you're doing the right things, the right way.)

One of my clients (accounting firm owner):
Their post got 9 likes.
But one of those people sent a DM:

“Nice post today. Can you send me a link to your website so I can share it with our leadership team?”

It's easy to get hung up on post metrics.

I know, because I do it.

And there is some validity to it. Post performance is important.

But don't forget that the purpose of all this is to generate leads for your business.

And you don't need to have "influencer-level" stats to make that happen.

Sharing some client wins from LinkedIn over the past couple weeks:

(These are all different accounting/bookkeeping firm owners)

- Client A had 2 leads come in from LinkedIn (booked calls)
- Client B met with a lead from LinkedIn (looks like they'll close)
- Client C had a call with a potential referral partner & scheduled 1 with another
- Client D's post hit 90,000 impressions + generated ~50 new followers

Fun stuff!

(If you'd like to get results like this from LinkedIn, just shoot me a DM. I make no promises, but I'd be happy to chat.)

"Should I have a company page?"
"Should I post anything on it?"
These are 2 of the most common questions I get from firm owners.

Here's my response:

A company page is nice to have, but not worth putting much effort into.

Company pages get ~5x less engagement than personal profiles.

So if you really want to post something to your company's page, great! 

I won't stop you.

But I would make the personal profile the main focus.

(You also don't have to take my word for it. Find someone who posts regularly to both their company page and personal profile. Which of them gets more engagement? My bet is that it's the personal profile.)

So you want to be more consistent on LinkedIn, but you don't want to sound like every other accountant on here. How do you do it? 2 super simple things you can do:

1. Share stories from your life outside of work
2. Share client stories (include lots of detail)

Anyone can talk about why it's important to keep your books up to date...

But not anyone can tell the story about the time you got lost in a Florida swamp and had to wrestle an alligator named Steve in order to make it home.

Anyone can say they helped a client save on taxes...

But not anyone can say "This client runs a $1m/yr dental practice. Their previous accountant made XYZ error on their 2024 returns, so the client ended up overpaying by $17,283 on taxes last year. We did blah blah blah, so this year, they're going to save $23,487."

(Shoutout to 😏 Brad Wooten, CPA, who mentioned the idea of including more detail in posts like this a few weeks ago.)

(Also, I'm clearly not an accountant, hence the "XYZ error" and "blah blah blah." Lol.)

Point being:

Share things that only YOU can share.

The way you do that is by sharing things that you have experienced personally.

Hard for anyone to copy that!

Taxes suck but your CPA doesn’t have to | Tax advisor for normal people (not ultra high net worth) | You’ll prefer me to ai, I guarantee it

Established firm owner. Reaching out to people via DM.
Offering something completely free. No catch.
But they ignored him. Why?

His profile was wasn't strong enough.

- Not many connections
- Hadn't been posting for very long
- Existing posts were bland (no personality)

(There also may have been room for improvements with the DMs he sent. I didn't see those.)

The point is:

When you DM someone, they are not just looking at the DM itself to determine whether to respond or not...

They're looking at your profile.

And if they see:

- Minimal connections
- Minimal posts
- Minimal personality

... the odds that they'll respond positively are, well...

Minimal ;)

Everyone talks about how great it is to build an online business that gives you freedom. But nobody tells you what you miss out on:

- Making friends with your coworkers
- Random office jokes or conversations
- Invites from coworkers to non-work events
- A general feeling of community

Now, none of these is true if you work at a shitty job.

But if you actually have a decent job with solid coworkers, you probably have at least 1-2 of these things.

Don't get me wrong:

I love my business. But everything has tradeoffs.

And if you're building something online:

You often trade community for freedom.

This might be the simplest way to determine whether your post will get good engagement or not. Just ask yourself:

“Would I stop and read this if it showed up in my feed?”

If your answer is anything but a resounding "hell yes," you may have some work to do.

I almost didn't write this post. And in fact, even now that I'm writing it, I still don't exactly want to do it. But I am anyway. Why?

Because the algorithm demands my participation.

Kind of joking, but also kind of serious.

Even for me, a guy who runs a LinkedIn content agency, it can be hard to consistently put out content for myself.

But...

The more active I am on LinkedIn, the more opportunities seem to come my way.

So here I am.

If you're like me and find it hard to be consistent with LinkedIn...

Why don't you click on my face and send me a DM?

I basically never make guarantees, but the one thing I can guarantee is that, if we work together, putting out content consistently will become much easier for you.

2012: I was 42. Newly divorced. Single mom. Earning $7.10/hr.
2025: I'm 56. Running a $2.5m business that recently made the Inc. 5000 list.

Here’s what happened in between:

After 16 years of marriage, I was suddenly a single mom in my 40s with no job.

I’d been out of the workforce for 6 years raising my daughter, and when I tried to get back in

No one would hire me.

So I kept lowering my expectations.

Finally

I walked into White House Black Market (a store where I used to drop $1k in a day when I was married) and asked for a job.

They hired me.

$7.10 an hour.

My first paycheck was $240. 

It wasn't enough to cover my electric bill.

Some days, I’d ring up women wearing the same expensive blouses I used to buy, and they wouldn’t even make eye contact with me.

I cried a lot that year.

But one night, sitting at my kitchen table, staring at overdue bills, I realized something: 

No one was coming to save me.

Over the next few years, I clawed my way back. 

I took temp jobs, then a FT role, then finally started my own business at 50.

Today:

That business, Zacharin Consulting, now brings in $2.5M a year.

And in 2025:
↳ We ranked #802 on the Inc. 5000.

Zacharin Consulting provides bookkeeping + fractional CFO services to help IT firms and Managed Service Providers:

1. Pinpoint which clients, contracts, and services are actually profitable
↳ So you can double down on what scales and cut what doesn’t.

2. Turn unpredictable project work into reliable MRR
↳ Giving you steadier growth, stronger valuations, and less founder stress.

3. Build the cash cushion and margins you’ve been chasing
↳ So hiring, scaling, or even exiting becomes a choice, not a gamble.

Clients say things like:

"Natalia really knows her stuff … She’s knowledgeable on multiple accounting platforms, and she has great insight into how strategic accounting can make a huge difference for your business. If you’re in need of a virtual CFO or financial coaching for your business, you can’t go wrong with [Zacharin]." Faith W

"We were recently approached for acquisition, and having Zacharin Consulting in our corner gave me the peace of mind in knowing that our numbers were rock solid. We are a scaling business and their service is invaluable." Ray K

Curious about working together?

I offer a free Profitability Clarity Call for IT & MSP firms over $1m in annual revenue, so you can identify

→ Where your cash is really going
→ The biggest gaps holding back profitability and cash flow
→ The 1-2 most important levers to increase profitability

Just DM me the word “call" to get started.

Natalia Zacharin

“Bookkeeping is just data entry, my mom (or wife) will do it.”
No, it’s not.  (and yes, I am told that often and I always cringe)
Because when bookkeeping is treated like data entry, the job becomes:

1. Put the numbers in
2. Run the reports
3. Move on

Everything looks clean... but behind the scenes: 

- Expenses are coded in ways that distort margins
- Revenue is grouped, so there is no clarity in profits
- Payroll is just posted, and not recorded accurately

That’s what happens when the focus is on finishing the task instead of verifying everything. 

Yes, the numbers are entered.

But you’re making decisions with inaccurate data, and that can get expensive fast.

This is exactly why we hire talented, highly skilled staff accountants at Zacharin Consulting.  

Bookkeepers are responsible for accuracy, structure, and clean financial history.

Data entry is just recording, rarely validating.

Those are not the same thing.

I help IT firms boost profits & build scalable, sellable businesses ◆ Founder & CEO, Zacharin Consulting ◆ #802 on the Inc. 5000

I closed a new client a few weeks ago. She had an “all-in-one” finance guy handling everything, but instead of helping her, he caused a massive problem: 

She has a growing business and relied on one person to be her CFO, bookkeeper, accountant, and even the one running her payroll.

She didn’t see any issues at first, but eventually, she noticed something was off.

When she opened her systems in QuickBooks and Bill. com, she saw that he had been duplicating vendor bills across both platforms.

She assumed he knew the software, but he didn’t.

So for months, she had been making business decisions based on inaccurate numbers.

An all-in-one finance person can handle many tasks, but they can’t excel at all of them because each role requires specialized expertise:

• A CFO is a great visionary and strategist
• A bookkeeper is a detail-obsessed historian
• A payroll person is great with compliance

That’s why at Zacharin Consulting, we hire specialists for every role.

We would rather invest in building a solid team that protects our clients than spend days cleaning up this kind of mess.

If you're relying on one person to handle all your finances, your numbers will start lying to you.

Because when one person is juggling strategy, compliance, data entry, and HR laws, something is going to drop, and most of the time, it’s their accuracy.

I quit my full-time job when I turned 50.
I had a teenage daughter, and our house was falling apart at the time.
But it was one of the best decisions I’ve ever made.

At the time, I was a single mom working full-time as an invoicing clerk at a tech company. On paper, it was a decent job. I just had to process invoices.

But it didn't cover the bills.

My house was falling apart under the weight of the mortgage, that paycheck wasn’t cutting it, and I was running out of room to pretend everything was fine.

So I started looking for another way to make money.

I took a course on how to start an accounting business and got started ASAP.

- Lunch breaks became outreach.
- Weekends turned into sales calls.
- Nights and weekends became upskilling.

I was exhausted and working more than I ever had, and I was still broke. 

Around that time, I went to a lecture and heard a woman say something along the lines of: 

“Sometimes you have to burn the bridges of the past so the universe can align.”

It sounded a little “woo-woo” to me. But I was exhausted and out of options. So, I made a hard decision...

The month I turned 50, at less than $2k in monthly gross revenue with my 'business', I quit my job. I had no backup plans and no savings, and I had a mortgage I couldn’t afford to miss.

So I got to work.

Within 3 months, I had closed 12 clients. It wasn’t enough to call myself successful, but it was enough for me to believe that the accounting business I was building might actually work.

Now, 7 years later, Zacharin Consulting has become a multi-seven-figure firm that helps service businesses scale and was recently listed on the Inc. 5000.

If you ended last year feeling tired and stuck while building a business or trying to make a hard decision, maybe it’s time to stop waiting for the right moment.

Take 2026 as your chance to go in a new direction.

taplio

The Battle

Robert Lucas

Natalia Zacharin

Followers

Posts

Engagements

Likes

Performance ScoreRobert Lucas's LinkedIn Performance

Performance ScoreNatalia Zacharin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Robert Lucas

Natalia Zacharin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Lucas's LinkedIn Performance

Performance ScoreNatalia Zacharin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobert Lucas's LinkedIn Performance