I run a company called GrowthKit. We help accounting, bookkeeping, and fractional CFO firms turn LinkedIn into a valuable marketing channel. 

At the time of this writing:

We have helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

Our work has led to:

- Clients going from completely inactive on LinkedIn to generating 100s of likes on a post
- Inbound leads (complete strangers – not referrals or previous connections)
- And connections with potential referral partners (who they never would have met otherwise)

In other words: 

We help firm owners transform LinkedIn from a social media platform into a valuable marketing tool.

That way, they can:

- Generate high-quality leads and referral opportunities
- Stay top-of-mind with minimal time and effort
- Become a trusted authority in their niche

Which allows them to:

- Work with better clients (because the leads they get are higher-quality)
- Increase their prices (because leads already trust them)
- Run a more profitable (and fun) business

To see some of the results we’ve generated for clients, copy-and-paste this into your browser:

https://growthkit.agency/

(LinkedIn doesn’t allow links in this section, but that will take you to our site.)

If your firm is at $500k ARR or higher, and you’re curious about working together:

The first step is a free Profile + Post Review.

This is a 30-minute intro call, where I'll:

✅ Review your profile + suggest tweaks to position you as an authority figure in your niche
✅ Analyze your 3 most recent posts + provide suggestions to optimize engagement

Just DM me "review" to get started.

Robert Lucas

If you're an accounting firm owner or fractional CFO who wants to be more active on LinkedIn, here are 5 reasons to get off your butt and just start posting:

1/ When someone Googles you, your LinkedIn profile is one of the first things that shows up. When someone is deciding to work with you, they'll probably look at it.

2/ Posts where you share client wins immediately become marketing assets you can use during your sales process every time you're working to close a new client.

3/ If you DM someone you don't know on LinkedIn, there's a good chance they'll go to your profile. They'll look at your posts to determine whether you're legit or not.

4/ You can repurpose your posts into short-form video scripts, re-share them on other platforms, or use them to piece together your thoughts for a talk or presentation.

5/ The algorithm keeps posts "alive" for a few weeks after you initially post. So your post is out there "working" to grow your audience and build trust among your ideal clients for weeks after you share it.

Oh, and most importantly:

Your LinkedIn posts are marketing assets that attract your ideal clients (and/or referral partners), establish trust, and make it more likely they'll work with you.

But they're not going to write themselves.

So get out there and make it happen.

I help accounting firm owners grow on LinkedIn.

From 2017 - 2023, I was a freelance copywriter. And for years, I had this insecurity:

"Is everyone else working harder than me?"

For a few years, it felt like I was repeating the same year in a row. I told myself I wanted the business to grow, but I was really just relying on hope in order to make that happen.

As you might be able to guess:

My business didn't really grow all that much. Or at least, not to the degree that I wanted it to. At the time, I thought it was because I wasn't working hard enough.

Looking back, I can see it was because I was ignoring one of the most important concepts in business:

Leverage.

I spent my time working on the wrong things. I worked on things that either:

1) Didn't provide much of a return at all, or...
2) Usually only provided a return once.

With GrowthKit, I find myself consistently asking one question:

Does this give me leverage?

In other words:

Is this a task I benefit from once?
Or a task I benefit from over and over again?

You might be much smarter than I am and have already figured this out.

But if you've been feeling stuck...

Those 2 questions might be worth considering.

I've added 2,073 followers in the last 8 months.
I did 4 main things to make that happen.
3 of them are boring. But 1 is pretty sexy.

Also worth noting:

A big chunk of these new followers are in my target audience. So we're not just talking "vanity metrics" here.

Anyway, on to the tips:

1. Posted consistently.
Usually anywhere from 2-5x per week. But I did miss a few weeks here and there.

2. Commented (somewhat) consistently.
I've been slacking here lately. But early on, I was much better at leaving multiple comments per day on posts from people in my target audience.

3. Sent connection requests.
By far the easiest way to increase your follower count. (This should compound too as you become connected with more people in your niche and post more consistently -- assuming you're posting good stuff.)

4. Created & promoted a valuable free resource.
This is the sexy one. I created a guide called "The LinkedIn Growth Roadmap For Accounting Firms" and promoted it. This was one of those "comment X to get Y" posts. I got a lot of new connections (and therefore) followers from it.

There are other metrics you want to pay attention to in addition to follower count...

But it's simple one that's easy to track, and can be a good indicator of whether you're heading in the right direction (assuming the followers you gain are in your target audience).

2012: I was 42. Newly divorced. Single mom. Earning $7.10/hr.
2025: I'm 56. Running a $2.5m business that recently made the Inc. 5000 list.

Here’s what happened in between:

After 16 years of marriage, I was suddenly a single mom in my 40s with no job.

I’d been out of the workforce for 6 years raising my daughter, and when I tried to get back in

No one would hire me.

So I kept lowering my expectations.

Finally

I walked into White House Black Market (a store where I used to drop $1k in a day when I was married) and asked for a job.

They hired me.

$7.10 an hour.

My first paycheck was $240. 

It wasn't enough to cover my electric bill.

Some days, I’d ring up women wearing the same expensive blouses I used to buy, and they wouldn’t even make eye contact with me.

I cried a lot that year.

But one night, sitting at my kitchen table, staring at overdue bills, I realized something: 

No one was coming to save me.

Over the next few years, I clawed my way back. 

I took temp jobs, then a FT role, then finally started my own business at 50.

Today:

That business, Zacharin Consulting, now brings in $2.5M a year.

And in 2025:
↳ We ranked #802 on the Inc. 5000.

Zacharin Consulting provides bookkeeping + fractional CFO services to help IT firms and Managed Service Providers:

1. Pinpoint which clients, contracts, and services are actually profitable
↳ So you can double down on what scales and cut what doesn’t.

2. Turn unpredictable project work into reliable MRR
↳ Giving you steadier growth, stronger valuations, and less founder stress.

3. Build the cash cushion and margins you’ve been chasing
↳ So hiring, scaling, or even exiting becomes a choice, not a gamble.

Clients say things like:

"Natalia really knows her stuff … She’s knowledgeable on multiple accounting platforms, and she has great insight into how strategic accounting can make a huge difference for your business. If you’re in need of a virtual CFO or financial coaching for your business, you can’t go wrong with [Zacharin]." Faith W

"We were recently approached for acquisition, and having Zacharin Consulting in our corner gave me the peace of mind in knowing that our numbers were rock solid. We are a scaling business and their service is invaluable." Ray K

Curious about working together?

I offer a free Profitability Clarity Call for IT & MSP firms over $1m in annual revenue, so you can identify

→ Where your cash is really going
→ The biggest gaps holding back profitability and cash flow
→ The 1-2 most important levers to increase profitability

Just DM me the word “call" to get started.

Natalia Zacharin

2016: Employee in an office cubicle
2026: Business owner. Office overlooking the water. 3 blocks from my old cubicle.

10 years ago, I was an employee working in an office in downtown Baltimore.

I was a divorced single mother working my way back up the corporate ladder after being out of the workforce for 6 years raising my daughter.

Back then...

I would go for walks during my lunch break and pass the building where my office is today.

At the time, it was hard to see the light at the end of the tunnel (and believe me, I still have plenty of challenging days!). 

But it’s fun to look back and see how much can change in just 10 years.

Never underestimate the power of determination, consistency, and a healthy dose of desperation. 😅 

And look back before you look forward; to see how far you've come.

I help IT firms boost profits & build scalable, sellable businesses ◆ Founder & CEO, Zacharin Consulting ◆ #802 on the Inc. 5000

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taplio

The Battle

Robert Lucas

Natalia Zacharin

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Lucas's LinkedIn Performance

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