I run a company called GrowthKit. We help accounting, bookkeeping, and fractional CFO firms turn LinkedIn into a valuable marketing channel. 

At the time of this writing:

We have helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

Our work has led to:

- Clients going from completely inactive on LinkedIn to generating 100s of likes on a post
- Inbound leads (complete strangers – not referrals or previous connections)
- And connections with potential referral partners (who they never would have met otherwise)

In other words: 

We help firm owners transform LinkedIn from a social media platform into a valuable marketing tool.

That way, they can:

- Generate high-quality leads and referral opportunities
- Stay top-of-mind with minimal time and effort
- Become a trusted authority in their niche

Which allows them to:

- Work with better clients (because the leads they get are higher-quality)
- Increase their prices (because leads already trust them)
- Run a more profitable (and fun) business

To see some of the results we’ve generated for clients, copy-and-paste this into your browser:

https://growthkit.agency/

(LinkedIn doesn’t allow links in this section, but that will take you to our site.)

If your firm is at $500k ARR or higher, and you’re curious about working together:

The first step is a free Profile + Post Review.

This is a 30-minute intro call, where I'll:

✅ Review your profile + suggest tweaks to position you as an authority figure in your niche
✅ Analyze your 3 most recent posts + provide suggestions to optimize engagement

Just DM me "review" to get started.

Robert Lucas

If you're an accountant or bookkeeper, here's the cheat code to write the most popular post you'll ever share on LinkedIn:

Talk about how important bookkeeping is...
How every business owner needs it...
How it's not just data entry...
How underrated it is...
And so on.

I've seen posts like this get VERY good engagement.

Problem is:

The people engaging with them are other bookkeepers. So you're just preaching to the choir.

There's a difference between posting for engagement and posting for leads.

I help accounting firm owners grow on LinkedIn.

Over the past 7 months, I've helped create 500+ LinkedIn posts for accountants, bookkeepers, fractional CFOs, and other businesses in the accounting industry.

I've learned a lot about:

- What works on LinkedIn
- What doesn't (and never will)
- Where most accounting firm owners go wrong

Over the past few weeks, I've been working on a comprehensive free playbook titled:

"The LinkedIn Growth Roadmap for Accounting Firms"

Here's what's in it:

• The 4 criteria to determine if LinkedIn could work for your firm
• 4 things you can do to optimize your profile for your ideal clients
• 5 types of posts you can share to get better engagement
• Why your posts don't get good engagement + how to fix it
• How to use DMs without being spammy
• And more

If you're an accounting, bookkeeping, or fractional CFO firm owner who wants to use LinkedIn to generate leads...

This playbook will remove the guesswork for you.

If you want it:

1. Comment "Roadmap"
2. Make sure we're connected, so I can send you free access

P.S. Screenshot is not real, in case that wasn't already clear. Lol.

If you're an accountant, bookkeeper, or fractional CFO who wants to be more active on LinkedIn in 2026, here's the best advice I can give you (it's literally 18 words):

Pretend you're at an in-person networking event. How would you act there? Great. Now do that online.

Yes, it can be more complex than this. 

Yes, there are nuances to account for. 

But ultimately, as much as I hate the term "networking..."

This is a networking platform.

(Why did we give such a terrible name to such a great concept?)

The goal is to meet people, build relationships with them, and maybe eventually work together.

So:

- Share a bit about yourself
- Share client wins & business updates
- Support other people's content
- Connect with new people

And most importantly:

Be a helpful, normal person.

If you do that, and do it consistently, you'll be in good shape.

Security Verification | LinkedIn

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I help accounting firm owners grow using LinkedIn.

One of my clients had their first call with a lead from LinkedIn last week. Here's what they did to make that happen:

- Post 2x per week (occasionally 3x, but that's rare)
- For just over 3 months (so that's just over 24 posts)
- Comment on 3ish posts per day 3-5 days per week
- Grew by ~400 followers through connections & posts
- DM occasionally when it makes sense

I share this for a few reasons:

1. Because it's a client win, and you should share clients wins here

2. Because this, to me, is a realistic example of what can happen when you're consistent and have a defined niche

3. Because this client's level of activity is quite reasonable (8 posts per month, 9-15 comments per week, DMs occasionally), so the takeaway is:

If you want results faster, you could compress the timeframe by just doing more:

- 5 posts per week = 20 posts in 1 month
- 10 comments per day = 200 comments per month
- 5 DMs per day = 100 DMs per month

Less volume = slower results
More volume = faster results

(Assuming you're doing the right things, the right way.)

One of my clients (accounting firm owner):
Their post got 9 likes.
But one of those people sent a DM:

“Nice post today. Can you send me a link to your website so I can share it with our leadership team?”

It's easy to get hung up on post metrics.

I know, because I do it.

And there is some validity to it. Post performance is important.

But don't forget that the purpose of all this is to generate leads for your business.

And you don't need to have "influencer-level" stats to make that happen.

Sharing some client wins from LinkedIn over the past couple weeks:

(These are all different accounting/bookkeeping firm owners)

- Client A had 2 leads come in from LinkedIn (booked calls)
- Client B met with a lead from LinkedIn (looks like they'll close)
- Client C had a call with a potential referral partner & scheduled 1 with another
- Client D's post hit 90,000 impressions + generated ~50 new followers

Fun stuff!

(If you'd like to get results like this from LinkedIn, just shoot me a DM. I make no promises, but I'd be happy to chat.)

"Should I have a company page?"
"Should I post anything on it?"
These are 2 of the most common questions I get from firm owners.

Here's my response:

A company page is nice to have, but not worth putting much effort into.

Company pages get ~5x less engagement than personal profiles.

So if you really want to post something to your company's page, great! 

I won't stop you.

But I would make the personal profile the main focus.

(You also don't have to take my word for it. Find someone who posts regularly to both their company page and personal profile. Which of them gets more engagement? My bet is that it's the personal profile.)

So you want to be more consistent on LinkedIn, but you don't want to sound like every other accountant on here. How do you do it? 2 super simple things you can do:

1. Share stories from your life outside of work
2. Share client stories (include lots of detail)

Anyone can talk about why it's important to keep your books up to date...

But not anyone can tell the story about the time you got lost in a Florida swamp and had to wrestle an alligator named Steve in order to make it home.

Anyone can say they helped a client save on taxes...

But not anyone can say "This client runs a $1m/yr dental practice. Their previous accountant made XYZ error on their 2024 returns, so the client ended up overpaying by $17,283 on taxes last year. We did blah blah blah, so this year, they're going to save $23,487."

(Shoutout to 😏 Brad Wooten, CPA, who mentioned the idea of including more detail in posts like this a few weeks ago.)

(Also, I'm clearly not an accountant, hence the "XYZ error" and "blah blah blah." Lol.)

Point being:

Share things that only YOU can share.

The way you do that is by sharing things that you have experienced personally.

Hard for anyone to copy that!

Taxes suck but your CPA doesn’t have to | Tax advisor for normal people (not ultra high net worth) | You’ll prefer me to ai, I guarantee it

Established firm owner. Reaching out to people via DM.
Offering something completely free. No catch.
But they ignored him. Why?

His profile was wasn't strong enough.

- Not many connections
- Hadn't been posting for very long
- Existing posts were bland (no personality)

(There also may have been room for improvements with the DMs he sent. I didn't see those.)

The point is:

When you DM someone, they are not just looking at the DM itself to determine whether to respond or not...

They're looking at your profile.

And if they see:

- Minimal connections
- Minimal posts
- Minimal personality

... the odds that they'll respond positively are, well...

Minimal ;)

Everyone talks about how great it is to build an online business that gives you freedom. But nobody tells you what you miss out on:

- Making friends with your coworkers
- Random office jokes or conversations
- Invites from coworkers to non-work events
- A general feeling of community

Now, none of these is true if you work at a shitty job.

But if you actually have a decent job with solid coworkers, you probably have at least 1-2 of these things.

Don't get me wrong:

I love my business. But everything has tradeoffs.

And if you're building something online:

You often trade community for freedom.

This might be the simplest way to determine whether your post will get good engagement or not. Just ask yourself:

“Would I stop and read this if it showed up in my feed?”

If your answer is anything but a resounding "hell yes," you may have some work to do.

I almost didn't write this post. And in fact, even now that I'm writing it, I still don't exactly want to do it. But I am anyway. Why?

Because the algorithm demands my participation.

Kind of joking, but also kind of serious.

Even for me, a guy who runs a LinkedIn content agency, it can be hard to consistently put out content for myself.

But...

The more active I am on LinkedIn, the more opportunities seem to come my way.

So here I am.

If you're like me and find it hard to be consistent with LinkedIn...

Why don't you click on my face and send me a DM?

I basically never make guarantees, but the one thing I can guarantee is that, if we work together, putting out content consistently will become much easier for you.

Most growing businesses don't hit a ceiling because of demand. 
They hit it because finance operations don't scale.

When capacity tightens, owners face a choice: hire expensive in house talent or live with messy books and delayed closes.

I built FinRecon Global Services to remove that constraint without compromising accuracy, compliance, or control.

Recent result: A growth-stage business moved from 78% → 99.5% reconciliation completion, cut close time from 6.5 → 3.5 days, and cleared audit with zero findings in 90 days.


𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗙𝗜𝗡𝗥𝗘𝗖𝗢𝗡 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧

We're not a freelancer marketplace or task-based BPO.

We operate as the global delivery arm of a Chartered Accountancy firm founded in 1994, running on institutional audit infrastructure trusted by regulated financial institutions.

US CPA Oversight:US CPA oversees all client work. You get rigorous American compliance standards and quality control.


𝗜𝗡𝗦𝗧𝗜𝗧𝗨𝗧𝗜𝗢𝗡𝗔𝗟 𝗙𝗢𝗨𝗡𝗗𝗔𝗧𝗜𝗢𝗡

✓ Category-1 RBI-empaneled (highest tier for bank audits)
✓ CAG-approved since 1999 (25+ years govt audit standards)
✓ Trusted by 16 nationalized banks
✓ 300+ institutional audits delivered


𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦

We support US, UK, Australia, and Ireland businesses with:

• Monthly bookkeeping & reconciliations
• Month-end & year-end close
• AP/AR & payroll support
• Management reporting
• Multi-entity accounting
• Audit & compliance prep


𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 𝗦𝗧𝗔𝗡𝗗𝗔𝗥𝗗𝗦

✓ 99.5%+ on-time delivery
✓ 3–5 day close cycles
✓ Your time zone, your standards
✓ GDPR & DISA compliant


𝗠𝗬 𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗

Genpact operations leader.

Eliminated $150K+ in recurring discrepancies, processed $50M+ in transactions, built 20+ SOPs for Fortune 500 finance teams, led operations across three continents.

QuickBooks ProAdvisor | Xero Certified


𝗪𝗛𝗬 𝗧𝗥𝗨𝗦𝗧 𝗢𝗙𝗙𝗦𝗛𝗢𝗥𝗘 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗜𝗡𝗚?

Your data stays in your QuickBooks/Xero cloud. We access securely through platform login nothing gets downloaded.

Our work is overseen by chartered accountants with 30 years of institutional audit experience.

For US clients: We work with US CPAs for oversight and tax prep.
For UK/AUS/IE clients: We coordinate with your local accountant for tax filings.

You get enterprise quality processes at 60-70% less cost, without hiring drag, turnover risk or burnout cycles.


𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦

Book a 15-min workflow audit (link in Featured) or email: info@finrecon.co

If you've read this far, capacity is on your mind. Let's identify 2-3 quick wins, whether we work together or not.

Ankit Ahuja

I run an offshore accounting firm working with CPA firms across the US, UK, Australia and Ireland.

One thing I've learned: most resistance to offshore work isn't about capability. It's about fear of losing control.

Quality doesn't drop when work moves offshore. It drops when standards aren't clear.

Communication doesn't break because of geography. It breaks when ownership is fuzzy.

Clients don't leave because of offshore teams. They leave when delivery becomes inconsistent.

Offshore, done right, looks boring:
Same workflows.
Same deadlines.
Same accountability.

The difference is capacity. Not just during tax season, but all year bookkeeping, month-end close, review support, tax prep without hiring, training or burnout cycles.

The firms scaling calmly aren't doing more work. They've built operating discipline.

Curious what's the biggest concern you hear about offshore support?

#CPAFirms #FirmOperations #AccountingOutsourcing #OffshoreAccounting

Founder, FinRecon | Helping US/UK/AU/IE Businesses Scale Finance Ops Without Hiring | Ex-Genpact | US CPA-Led | Built on a 30-Year CA Foundation

Most CPA firms don’t hit capacity limits because of people.
They hit them because of architecture.

At scale, the first cracks don’t show up as missed deadlines.

They show up as:
• Work that “belongs to everyone” (so no one owns it)
• Reviews that depend on availability not standards
• Partners answering status questions instead of making decisions

This is a pattern I saw repeatedly inside Big 4 environments.

Headcount only helps when:
 – ownership is explicit
 – reviews are consistent
 – work in progress is visible in real time

Otherwise, firms get busier not better.

Capacity pressure isn’t a hiring signal. It’s an operating signal.

Firm leaders: Where does it break first for you ownership, review or visibility?

#CPAFirms #FirmOperations #AccountingLeadership

Aug 2025 books: reconciled in 72 hours.  

No outliers. 100% WIP visibility.  

CPA firms don’t hit capacity limits because of headcount.  

They hit them when reviews lag and spreadsheets start lying.  

Month end close shouldn’t mean month-end stress.

#AccountingOps #CPAFirms

No alternative text description for this image

Most CPA firm owners don't burn out because of volume.
They burn out because everything still depends on them.

Weekends become:
• Catch-up time
• Review time
• "Just one more thing" time

That's not a capacity issue.
That's a design issue.

In firms that scale cleanly, weekends look different:

Work moves without waiting on partners.
Reviews happen by exception, not by habit.
Offshore teams execute against structure not instructions.

The goal isn't fewer clients.
It's fewer decisions that require you.

If your firm can't slow down when you do,
the system isn't built yet it's just coping.

What pulls you back into work on weekends most often?
Reviews, decisions or follow-ups?

#AccountingFirms #CPAFirms #FirmOperations #AccountingLeadership

I don't turn away business owners because their books are messy.
I don't reject them for lacking in house accountants.

I don't walk away because budgets are tight, tax season is chaotic or QuickBooks/Xero isn't used perfectly.

And I don't dismiss them for being skeptical of offshore support.

I partner with business owners who want audit-ready books, faster month-end closes and scalable operations without the $65K+ hiring headache.

Clean fundamentals beat perfect setups every time.

DM "MESS" if your books feel a bit more origami than organized.


#Bookkeeping #SmallBusinessFinance #MonthEndClose #AccountingOutsourcing #BusinessOperations #QuickBooks #FinRecon

Most CPA firm owners don’t actually want growth.
They want predictability.

Predictable closes that hit every deadline.
Predictable reviews owners can trust.
Predictable capacity even in busy season chaos.

Growth without predictability? Pure stress.

The firms that scale calmly don’t guess they know exactly where every file stands.

Visibility isn’t a reporting problem.
It’s an operating discipline you can build.

Quick check: Where does visibility break down most in your firm : closes, reviews or follow ups?

#CPAFirms #FirmOperations #AccountingLeadership

Unpopular Monday take:

Most founders don't have a "people problem."  
They have a visibility problem.

"We need to hire more" usually means:  
"I don't trust my numbers yet."

When books lag 60 days, every decision feels like a gamble
When reconciliations drift growth stalls.

Clean finance doesn't just reduce stress.  
It unlocks velocity.

Growth starts when last month actually closes.

#FounderLife #FinanceOps #MonthEndClose #ScalingBusinesses

I wasn't supposed to be working from a pool today.

But 30 years of building systems changed that.

Here's the thing most accounting firm owners won't admit:

If you can't unplug without everything falling apart, you don't own a business you have an expensive job.

When we started our CA firm in 1994, it was all hustle:
→ Bank audits
→ Compliance deadlines
→ 80-hour weeks

Fast forward to 2026:
→ Chartered Accountants with 100+ years of combined experience
→ Empanelled by India's Central Bank & Federal Auditor since 1999
→ 300+ institutional audits completed
→ Now serving CPA firms across US, UK & Australia

The difference?

We built FinRecon on systems so solid, our team delivers audit-ready work while I'm literally watching a tiger screen saver by the pool 🐅

For the CPA firms we partner with, this means:

✓ 50-70% cost savings
✓ White-label teams that feel like YOUR staff
✓ Month-end closes that happen while you sleep
✓ Most importantly? Your time back.

No more weekend reconciliations.
No more hiring headaches.
No more choosing between growth and burnout.

This photo isn't a flex it's proof that freedom is possible when you build the right systems and partner with the right people.

Question for my fellow founders:
When was the last time YOU took a guilt-free day off?

Drop a 🐅 if you're ready to build a business that doesn't need you 24/7.


P.S. - That tiger wallpaper? Still can't decide if it's intimidating or inspirational. Maybe both 😂




#FounderLife #CPAFirm #AccountingServices #OffshoreAccounting #WorkLifeBalance #BusinessGrowth #Entrepreneurship #BusinessFinances #Habits #Bookkeeping #Accounting #SmallBusinessBookkeeping #SmallBusinessOwners #SmallBusinessNeeds #QuickBooksonline #USCPA #CPA

Laptop with white tiger wallpaper on poolside lounger in London, UK with water bottle remote work and business freedom lifestyle


Another client strategy session wrapped.

While CPA firms battle month-end chaos, our US/UK/AU partners close books 40% faster with 98% QuickBooks/Xero accuracy.

The difference? Offshore isn't data entry it's compliant scalable extensions of your practice.

Q1 roadmap locked for our partners:
→ Reconciliations automated 
→ Reports delivered real-time
→ Advisory hours reclaimed

What's stealing your capacity this quarter?

Drop it below or DM 'CAPACITY' we'll audit your workflow (free, zero pitch).

#CPAFirms #OffshoreAccounting #FinRecon #BookkeepingServices #PracticeGrowth #AccountingAutomation #USCPA #USGAAP 
#MonthEndClose #TaxSeasonPrep #USCPAFirms #QuickBooks #XeroAdvisor

I watched 3 CPA clients get burned by "cheap" offshore support.

$15/hr felt like a win.
Until the errors started.
Then the corrections.
Then the client churn.

The real cost? $45+/hour. Plus reputation damage.

Here's what I learned about spotting quality vs. compliance nightmares 

Which red flags have you experienced? Comment below 

#CPAFirm #OffshoreAccounting #AuditReady #ComplianceFirst #B2BServices #AccountingLeadership #USCPA #USGAAP

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The Battle

Robert Lucas

Ankit Ahuja

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Performance ScoreRobert Lucas's LinkedIn Performance

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The Battle

Robert Lucas

Ankit Ahuja

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Lucas's LinkedIn Performance

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