Entrepreneur, Start-ups lover, Growth Thinker

Obsessed with hard / valuable / fun problems

Robert Goncear

Our users kept referring people.

Knowing we had no way to reward them.

For months.

New users would sign up and tell us "a friend recommended Baseloop."

We loved hearing it.

But it also meant someone out there was bringing us customers, 

and all we could say back was "thank you."

No referral link to share.
No credits to offer the person they referred.
No payout for the one who sent them.

They did it anyway. Because the product worked and they wanted others to have it too.

That's the kind of thing you don't take for granted.

Today we finally made it official.

Baseloop's referral program is live for all users, powered by Cello.

Here's what it means for you:

→ You get a personal referral link inside Baseloop
→ When someone you referred becomes a customer, they get 2,000 free credits
→ And you earn $50

No hoops. No tiers. You share, they sign up, you get paid.

If you've already been telling people about Baseloop, now there's a link for that.

Shoutout to Ana Marie Nila Hernandez, FIA, Jesse Singer, and Glenn Perez for getting this integrated.

And big thanks to Cello for powering it.

Our AE makes 400 cold calls a day.

14% connect. That's ~56 live conversations.

After every connected call, there's a checklist no one talks about:

→ Log the disposition
→ Update the CRM
→ Pause the outbound sequence
→ Write a follow-up based on what was said

That's 10 minutes of admin per call. Multiply that by 56.

Vincent (our AE) flagged it pretty fast:

At this volume, he couldn't follow up on everything.

Conversations were slipping through.

Not because the calls went badly, but because there wasn't enough time between them.

So we automated all of it 👇

Every prospect starts in a table where we enrich them with verified phone numbers from FullEnrich and BetterContact.

From there, they get pushed into lemlist, which runs the full sequence: emails, follow-ups, and call steps.

Salesfinity dials those call steps at scale.

When someone picks up, this is where it gets interesting:

→ The transcript and disposition flow back into the table automatically
→ Each call gets scored: interested or not
→ Interested? The lemlist sequence pauses, the transcript gets analyzed, and a personalized follow-up goes out
→ Not interested? The sequence continues or they get removed

All of this runs in Baseloop.

Zero admin between calls. Vincent van der Plas just dials.

Cold calling at scale only works if your post-call workflow can keep up. Now ours does.

Our AE has 40+ follow-up tasks every Monday.

Prospects who said: not now.
Reach out in a few weeks.

Good conversations. Real interest. Just bad timing.

Here's what clearing that list actually costs:

→ Open a task
→ Open HubSpot
→ Find the last email
→ Scroll through call notes
→ Remember what was said
→ Write something that doesn't sound like a template

5 minutes each. 40+ tasks. Half a day gone before a single email is sent.

We decided that's AI's job. Not Vincent's.

Here's what we built with Baseloop + Claude Code 👇

1. Every Monday, Baseloop pulls all follow-up tasks from HubSpot

2. It verifies the contact is still at the company
One in five aren't. Without this step, you're crafting personalized emails into the void.

3. It reads the full email thread and call notes. Then writes the follow-up.
Not "just checking in." A draft that references what was actually discussed last time.

4. The draft lands in lemlist
→ Vincent reviews and sends the first message
→ Lemlist takes over. Email, LinkedIn, phone.

40+ tasks. Zero research. Half a day back, every week.

HubSpot knows when to reach out. Baseloop reads the history and writes the email. lemlist gets it delivered.

How are you handling follow-up research right now?

Crodeon Technologies

Crodeon Technologies is a leading manufacturer of plug & play end-to-end monitoring systems. Our mission is to enable companies of all sizes to start using data.

Co-Founder & CEO

SQLI Belgium

Account management and lead generation to propose the SQLI offerings to customers and prospects in Belgium. My objective was to expand SQLI’s customer base through phone calls and face-to-face meetings with C-level employees. SQLI Belgium was formerly known as EoZen.

Account Executive

As a Functional Consultant I gathered technical CRM skills as well as valuable consulting experience. We implemented standard SAP CRM solutions tailored to the customers needs while at the same time providing the users with the advice they need about best practices and future possibilities. SQLI Belgium was formerly known as EoZen.

SAP CRM Consultant

During my time at PwC I had the chance to assist my colleagues in Audit Support, IT & Process Assurance, Assessment of Sarbanes-Oxley compliance, Internal Audit Services and IT Governance projects.

Systems & Process Auditor

Uitgeverij Acco

Students representative at Acco's Board of Directors

Member of the Board

Cargill

At Cargill I was responsible for the partial completion of the Business Impact Analysis for Cargill Refined Oils Europe, a business assessment tool used to identify both the financial and non-financial costs during the interruption or outage of a certain business process.

Business Impact Analyst

RealDolmen

The topic of my internship at RealDolmen was Rich Internet Applications with Silverlight 4 and Bing Maps. We developed the RealDolmen Quick Project Allocator, an innovative tool that greatly simplified the allocation of employees to new projects.

Microsoft Division Intern

CO-FOUNDER & CEO - CRODEON TECHNOLOGIES
Crodeon is a leading manufacturer of plug & play end-to-end monitoring systems. Our mission is to enable companies of all sizes to start using data.

PUBLIC SPEAKER - JONATHANSERCU.COM
Talks about entrepreneurship, startups, digital marketing, Internet of Things, reshoring, sensors, hardware and electronics. Reach out to me for speaking opportunities.

Jonathan Sercu

We are proud to welcome BMC Solutions GmbH as our newest distributor in Germany! Reporter® is now in stock at their HQ in Puchheim.

By combining the expertise of BMC with the flexibility of Reporter®, we are making remote sensing more accessible for German engineering, environmental, and industrial teams.

Reporter® removes the hurdles of hardware, SIM cards, and data silos. It is the easiest way to get live sensor data from the field to your screen, regardless of the sensor manufacturer.

Thank you for the trust Paul Mott, Constanze Dulz, Eva-Maria Schmid, Mark Schetter! Let's conquer the German data collection market together!

#Partnership #Automation #Industry40 #Crodeon #DigitalTransformation #DataLoggers #DataCollection #InternetOfThings #NBIOT

Co-Founder & CEO at Crodeon | Public Speaker

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