Entrepreneur, Start-ups lover, Growth Thinker

Obsessed with hard / valuable / fun problems

Robert Goncear

Our users kept referring people.

Knowing we had no way to reward them.

For months.

New users would sign up and tell us "a friend recommended Baseloop."

We loved hearing it.

But it also meant someone out there was bringing us customers, 

and all we could say back was "thank you."

No referral link to share.
No credits to offer the person they referred.
No payout for the one who sent them.

They did it anyway. Because the product worked and they wanted others to have it too.

That's the kind of thing you don't take for granted.

Today we finally made it official.

Baseloop's referral program is live for all users, powered by Cello.

Here's what it means for you:

→ You get a personal referral link inside Baseloop
→ When someone you referred becomes a customer, they get 2,000 free credits
→ And you earn $50

No hoops. No tiers. You share, they sign up, you get paid.

If you've already been telling people about Baseloop, now there's a link for that.

Shoutout to Ana Marie Nila Hernandez, FIA, Jesse Singer, and Glenn Perez for getting this integrated.

And big thanks to Cello for powering it.

Our AE makes 400 cold calls a day.

14% connect. That's ~56 live conversations.

After every connected call, there's a checklist no one talks about:

→ Log the disposition
→ Update the CRM
→ Pause the outbound sequence
→ Write a follow-up based on what was said

That's 10 minutes of admin per call. Multiply that by 56.

Vincent (our AE) flagged it pretty fast:

At this volume, he couldn't follow up on everything.

Conversations were slipping through.

Not because the calls went badly, but because there wasn't enough time between them.

So we automated all of it 👇

Every prospect starts in a table where we enrich them with verified phone numbers from FullEnrich and BetterContact.

From there, they get pushed into lemlist, which runs the full sequence: emails, follow-ups, and call steps.

Salesfinity dials those call steps at scale.

When someone picks up, this is where it gets interesting:

→ The transcript and disposition flow back into the table automatically
→ Each call gets scored: interested or not
→ Interested? The lemlist sequence pauses, the transcript gets analyzed, and a personalized follow-up goes out
→ Not interested? The sequence continues or they get removed

All of this runs in Baseloop.

Zero admin between calls. Vincent van der Plas just dials.

Cold calling at scale only works if your post-call workflow can keep up. Now ours does.

Our AE has 40+ follow-up tasks every Monday.

Prospects who said: not now.
Reach out in a few weeks.

Good conversations. Real interest. Just bad timing.

Here's what clearing that list actually costs:

→ Open a task
→ Open HubSpot
→ Find the last email
→ Scroll through call notes
→ Remember what was said
→ Write something that doesn't sound like a template

5 minutes each. 40+ tasks. Half a day gone before a single email is sent.

We decided that's AI's job. Not Vincent's.

Here's what we built with Baseloop + Claude Code 👇

1. Every Monday, Baseloop pulls all follow-up tasks from HubSpot

2. It verifies the contact is still at the company
One in five aren't. Without this step, you're crafting personalized emails into the void.

3. It reads the full email thread and call notes. Then writes the follow-up.
Not "just checking in." A draft that references what was actually discussed last time.

4. The draft lands in lemlist
→ Vincent reviews and sends the first message
→ Lemlist takes over. Email, LinkedIn, phone.

40+ tasks. Zero research. Half a day back, every week.

HubSpot knows when to reach out. Baseloop reads the history and writes the email. lemlist gets it delivered.

How are you handling follow-up research right now?

Dashdot

Co-Founder

Webclew

Webclew is a SaaS solution that provides continuous and automated privacy auditing of websites and apps.
We focus on publishers, marketplaces and large e-commerce platforms and help them avoid data breaches and regulatory fines.
My responsibilities are focused on continuously refining our GTM strategy and execution.
Additionally I'm also responsible for all financial matters.

imec.istart

As part of the imec.istart Launch program, I help founders structure their product development and go-to-market strategies through the “From Idea to MVP and Beyond” course and workshop, which we developed at Dashdot. 

The Launch program helps founders build a strong foundation for their tech startup, strengthening their application for the full accelerator program.
The accelerator program itself offers expert coaching and connections to a broad network of partners and investors, along with €100k in pre-seed funding.

As an imec.istart partner, I’m also involved in the partner jury, providing feedback during the accelerator pitch days.

Startup Mentor

Meet Roger

Chief Product Officer

iCapps

Creative, passionate enterprise application development for iOS devices.

iOS Developer

iOS development. Development of an educational iPad app to test your geography knowledge. Mainly for children, but possibly even more fun for grown ups. Available on the App Store as of July 2012.

Intern

VikingCo

As a consultant for the CityLife platform, I was responsible for streamlining the Angular web app development workflow and setting up the necessary tools and components. After initial project setup, I supervised the development of two Angular apps. Technologies used: AngularJS, CoffeeScript, Yeoman (Grunt, Bower and Yo), Sass and Jenkins.

Angular JS Developer

De Persgroep

Mobile Developer

BNP Paribas

Support in developing a next generation iOS / HTML5 framework to speed up development time by promoting code reuse. (part time)

As an external consultant, I assisted with:
•	On site code reviews
•	Architecture/interface improvements (including how-to create separate libraries for iOS)
•	Suggesting an automated workflow for continuous integration

Technical iOS Architect

Mobile Vikings

KBC Bank & Verzekering

I help early-stage startup founders and investors. Here's how.

My journey in tech started early, inspired by my father who taught me to code. One of my first projects? A simple game where you had to manage a group of dinosaurs, helping them find food and avoid predators. The goal? Keep them alive and growing 🦖

That early thrill of creation stuck with me.

In high school, I built software for our calculators to solve math problems. I even added a copy protection feature, so classmates had to come to me for it—my first social hack to build real connections.

After college, I launched my career as a mobile app developer, working mostly with banks and large enterprises. It didn’t take long to realize that the slow-moving corporate world wasn’t for me.

Things didn’t always go perfectly. During those years, I struggled with a crippling fear of failure sometimes leading to complete blackouts. 

Wanting to face that fear, I eventually took the ultimate risk: starting my own business.

That’s how Dashdot was born—a space where I could help early-stage tech founders turn their ideas into real, market-ready products.

What I do at Dashdot 🎯
As CEO, I provide early-stage startup founders and investors with hands-on guidance in:

- Product strategy: Mapping out the journey from idea to launch, ensuring the product is built with market needs in mind.
- Software development: Guiding the creation of a reliable, scalable product that can evolve with the growth of the business.
- Go-to-market: Creating a clear plan to reach initial customers and successfully enter the market.
- Founder mentorship: Providing practical advice to strengthen leadership and build a team that can scale the startup.

Co-founding Webclew 🌐

I also co-founded Webclew, a bootstrapped SaaS product built at Dashdot. Webclew offers continuous, test-driven privacy auditing for websites and apps, protecting businesses from hidden data protection issues and help them prevent fines.

Why I’m here on LinkedIn🌟

My mission is to guide tech founders and early-stage investors through the crucial early stages of building their product, entering the market, and achieving product-market fit. These initial steps are where so much time and money can be wasted. By sharing experience and knowledge and with some hands-on guidance, many of those costly mistakes can be avoided.


So whether you're a startup founder, an investor, or simply passionate about the startup ecosystem, I’d love to connect.

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Robert Goncear

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The Battle

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