Entrepreneur, Start-ups lover, Growth Thinker

Obsessed with hard / valuable / fun problems

Robert Goncear

Virbac

E-commerce specialist

    

Digital Marketing Manager

celestetic

Studio Ecolys

Savencia Fromage & Dairy Benelux

Senior Brand Manager

Taste of Belgium AB

-	New customers acquisitions (fair, hotel…) - Pitching products and Leonidas concept
-	Developing sales targets 
-	Training personnel (7 people) and helping team members develop their skills
-	Management of 2 stores and pop up store management
-	Business plan for Swedish market development

Country Manager

The Walt Disney Company

Senior Category Manager Apparel/ Textile & Infant (Fixed-Term Contract – 1 year)
In charge of Disney licensees:
•	Driving new Disney product launches as part of a growing business and increasing in profits that exceeded 5% of growth
•	Licensees contracts negotiations
•	Development and implementation of the Textile and Infant category strategy 
•       Find new partner and build strong collaboration to develop the category
•	Negotiation and implementation of products ranges and marketing campaigns in various retailers (Carrefour, Kruidvat, C&A…)
•	Support retail plans and their execution on dedicated retailers
•	People management

Senior Category Manager

Johnson & Johnson Consumer Benelux NV/SA

•	Marketing plan definition (implementation of brand strategy, product launches & lifecycle management)
•       Media planning and strategy, creation & follow-up of communication agencies (ATL, BTL) 
•	Management of Media Budget - negotiation of annual contract with agencies
•       Digital marketing campaign and activation 
•       To increase share within the Belgian mouthwash market, development of digital action "Listerine Word of Mouth"
•       To reinforce the Dutch market, launch of digital action "Listerine, 14 days challenge" (consumer training to use the mouthwash daily) relayed by TV campaign and in store activities
•	Analysis of turnover & sales data, market share (Nielsen / IMS, GFK) and distribution
•	Development of market research, analysis of results and actions: reinforcing product name, adaptations of media claims
•	Promotional and sales actions development for both FMCG & Pharmacy distribution channels
•	Budget control, forecast, logistics
•	People management (1 Product Manager and 1 Junior Product Manager)
(Decision to leave the company was driven by the too long distance between home and office (86 km one way))

Samsonite

In charge of the marketing:
•	Budget and forecast management, analysis of turnover & sales data; market share and distribution
•	Promotional and sales actions development for retail, ICT, department store and traditional store
•	Contact with the local marketing and sales teams to set up the global marketing strategy
•	Collaboration with R &D to develop specific female business bags
•	Creation and alignment of catalogue
•	Organization of European distributors events

Category Manager

L'Oreal

Senior Product Manager Helena Rubinstein
In charge of marketing:
•	Development of the marketing plan and elaboration of the brand strategy
•	Definition of the media strategy, sales support & merchandising
•	CRM (Helena Rubinstein loyalty club) and e-commerce
•	Promotional actions (gifts/gadgets purchase, packaging development)
•	Trade marketing
•	Education (development of the training tools & programs, management of the education team)
•	Budget & people management
•	Partnership with fashion events
Product Manager Kérastase and L’Oréal Professionnel
In charge of marketing:
•	Development of the marketing plan and elaboration of the brand strategy
•	Definition of the media strategy, sales support & merchandising
•	Elaboration of the product life cycle
•	Responsible for the media, POS & merchandising
•	Sales support & promotional actions (collaboration with Belgian designers)
•	Gift purchase 
•	Budget & people management

Senior Product Manager

Develop, build and execute marketing strategies, plans & KPI’s
Write, edit and post high-quality content for social networks to boost the brand reputation, grow global visibility, generate leads…
Media planning and strategy, creation & follow-up of agencies (ATL, BTL & POS)
Manage a content calendar in coherence with company stakeholders 
SEO - SEA
Promotional and sales actions development for distribution channel
Manage budget and financial planning
Negotiate contracts & commercial mind-set
Team-player, creative, ability to work on multiple projects, communication & presentation skills


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Robert Goncear

Isabelle Lecomte

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