Entrepreneur, Start-ups lover, Growth Thinker

Obsessed with hard / valuable / fun problems

Robert Goncear

I believe lawyers deserve better marketing advice.

For over 15 years, I’ve been helping attorneys understand how people really find and hire lawyers online without the jargon, gimmicks, or empty promises that too often define the SEO and digital marketing industry.

As co-founder of AttorneySync, I work at the intersection of legal marketing, technology, and trust. My focus is on empowering lawyers to take ownership of their online presence, build authentic authority, and attract clients the right way.

You’ll often find me speaking at conferences, podcasting, or writing about:

	•	How real people make decisions about hiring lawyers
	•	The ethics and realities of marketing a law practice
	•	Why transparency and education matter more than “hacks”

If you care about building a better web for legal consumers, one that rewards clarity, honesty, and meaningful connections, let’s connect.

Gyi Tsakalakis

"SEO is how you won in search. 

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are how you win the recommendation in AI-powered discovery. 

AEO drives clarity—accurate, real-time data AI can interpret. 

GEO drives credibility—content that positions your brand as authoritative. 

That's the new game."

- Jennifer Myers, Principal Product Manager, Microsoft Shopping & Copilot

Admittedly, "From Discovery to Influence: A Guide to AEO and GEO," is aimed at retailers and focused on agentic commerce.

But many of the principles are applicable in other contexts, including professional services, like law firms.

✅ Intent-driven service information

✅ Multi-modal signals

✅ Verified Social Proof

✅ Content Integrity

✅ Authoritative Brand Identity

At AttorneySync, we're investing in helping law firms show up in AI ecosystems.

What does that mean?

🤝 Strategic guidance in improving review count and sentiment.
🤝 Structured data
🤝 Structured content to ground conversational answers.
🤝 Brand identifiers (thought leadership, certifications, etc).
🤝 Multi-modal content development (beyond just text content).

While there is a great overlap between traditional SEO strategies and tactics, it's undeniable that there are key key differences between traditional SEO and AI ecosystems.

This is probably no more evident than in the context of user behavior.

SEO: "car accident lawyer near me"

AEO/GEO: "Who are most experienced car accident lawyers in my city who offer free consultations, will take my case all the way to trial, and have the best track record for success. Include the highest-rated and most reviewed law firms."

We have to evolve our thinking.

Concepts of "keywords" and "rank tracking" need to be reevaluated.

Anyway, check out the guide.

I found it illustrative.

Why AttorneySync for legal marketing? Accountability. Transparency. Results.

taplio

The Battle

Robert Goncear

Gyi Tsakalakis

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taplio

The Battle

Robert Goncear

Gyi Tsakalakis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gyi Tsakalakis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGyi Tsakalakis's LinkedIn Performance