Entrepreneur, Start-ups lover, Growth Thinker

Obsessed with hard / valuable / fun problems

Robert Goncear

Over the past 10 years, I’ve worked at the intersection of technology and business strategy, leading teams of 40+ software developers and consulting for global firms across industries. 

Throughout this journey, one challenge stood out: organizations struggle with inefficient processes, outdated systems, and manual workarounds that hinder growth.

🤫 If you your team loses time copy-pasting from thousands of Excel sheets and old software that slow their work down, you are in the right place.

This is why I founded Soraia: to help companies unlock operational efficiency through AI-driven custom software and NoCode/LowCode solutions. 

Our approach is structured, results-oriented, and designed to deliver measurable impact.

🔹 Our Approach
Digital transformation should not be about complexity, but about clarity, speed, and adoption. Our methodology ensures that every technology investment translates into real business value.

We are guided by these 5 principles:

1️⃣ NoCode first, Code when needed.
2️⃣ Think solutions, not problems.
3️⃣ Adoption beats technology.
4️⃣ Stay curious, learn fast.
5️⃣ Make things happen.


🔹 What We Do

🔍 Strategic Consulting. No ROI, no project.
Before we build, we assess. Using our proprietary WAVE Matrix ©, we quantify potential ROI, ensuring that every digital initiative is aligned with business objectives.

🎨 Solution Design. If you can’t map it, you can’t optimize it.
Through UX/UI design and process mapping, we help businesses visualize inefficiencies, streamline workflows, and lay the groundwork for automation.

⚡ Development & Implementation. Execution is everything.
We don’t just advise, we build. Leveraging AI, NoCode, and LowCode technologies, we rapidly deploy scalable and cost-effective solutions.

📚 Change Management & Training. Technology is only as effective as its adoption.
We ensure smooth transitions by integrating Loom-based training and structured change management strategies since day one, driving high adoption rates within organizations.


🚀 Why Work With Us?

✔️ High Adoption & Long-Term Impact
✔ Accelerated Digital Transformation
✔ Reduced Manual Work & Errors
✔ Data-Driven Decision Making


If your team is spending more time managing data than making strategic decisions, it’s time to rethink your approach.

📩 Let’s connect - DM me to discuss how to tackle your digital transformation journey.

taplio

The Battle

Robert Goncear

Daniel Levis

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