Rob Dance

CEO & Founder of ROCK.

I started my business with just £1,000
 
(I bought a cheap van, a laptop, and a desk)
 
Today, we operate internationally
Today, we hire over 100 of the brightest minds
Today, we're an 8-figure business, on our way to 9
Today, we're launching several new start ups
Today, I work with some of the most gifted people in the world
 
But what you don't know is:
 
20 years ago, I failed my exams and dropped out of school
17 years ago, I really struggled to write a full sentence
15 years ago, I was too scared to make phone calls

So now I'm sharing my journey with you.
Daily insights to help anyone.
Let's goooooooo 🚀

CEO & Founder

After 15 years of growing my business, I realised something FUNDAMENTAL was missing.

Our unique culture and innovative ways of managing our people has always been a TOP priority for me.

So much so, I have never found the perfect software platform to manage our people operations and help my team remove the day-to-day noise so they can focus on our mission.

Then, one day, it struck me: I NEED to create this myself to help other businesses!!

And so, Ware was born.

Launching in 2025, Ware promises to transform how you build your culture and genuinely empower your team.

Ware. Everything is.

I used to think people left jobs for more money

(I was wrong)

They’re not chasing bigger paychecks.
They’re chasing peace of mind.

They leave when:

- Effort is never enough.
- Silence feels safer than honesty.
- Burnout is expected and vulnerability is a liability.

So here’s a reminder from Dan:
Retention starts with culture.

If you want to retain your best people?

Start with respect.

That means:

→ Managers who support, not shame
→ A culture where it’s safe to be honest
→ Teams that value rest as much as results

The paycheck is important, sure.
But it’s not the reason they stay.

Do you agree?

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I used to think people left for better pay.

Now I know, they leave for peace of mind and basic respect.

Dan Murray and Rob Dance

If the leaders in the room aren’t saying your name when opportunities come up…

You might be in the wrong room.

Connections open doors.

But loyalty?

That’s what keeps you in the conversation when you're not there.

You want leaders who back you without needing a reminder.

The kind who:

→ Recommend you without hesitation 
→ Speak highly of you when you’re not around 
→ Say your name in rooms you haven’t entered yet

That kind of support is rare.

And you won’t notice it’s missing - until it matters most.

So, pay attention.

Watch who speaks up. 
Watch who stays quiet.

Silence from the top says more than applause from the crowd.

Do you agree?

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Career growth isn’t just about learning new things.

It’s about letting go of:

- Old habits
- Old beliefs
- Old ways of doing things that once kept you safe

And that part hurts.

Especially when it’s something you’ve carried for years.

Something that used to work.
Something that once made you feel competent or in control.

But here’s the shift:

Growth happens when you're willing to unlearn.

When you’re brave enough to admit, this doesn’t serve me anymore.

And then? You relearn.

→ With humility
→ With curiosity
→ With discomfort

That’s the real work.

That’s what separates the adaptable from the stuck.

Do you agree?

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Everyone talks about wanting to grow.

But setting resolutions and hoping for the best?

That won’t get you there.

Because when life pushes back, most people fold.

So think about it this way:

You said this time would be different. 
Now life’s testing whether you meant it.

That resistance? 
That discomfort you’re feeling? 
That stretch beyond what’s familiar?

That’s what growth actually looks like.

It’s not meant to be easy. 
It’s meant to break patterns.

Because real growth demands:

→ Grit 
→ Accountability 
→ Uncomfortable truth

There’s no room for excuses.

So if it’s hard right now, that’s a sign.

You’re moving. You’re changing.

You’re growing.

Do you agree?

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I’ve hired hundreds of people

And here’s the truth:

Your CV gets you through the door.

But it’s how you show up every day that keeps you there.

As Eric Partaker said, it’s not about:

- Fancy titles
- Certifications
- Qualifications

It’s about:

1) How you handle the tough days.
2) How you react to unexpected setbacks.
3) How you stay composed under pressure.
4) How you adapt when the plan changes last minute.
5) How you keep pushing forward when motivation runs thin.
6) How you support your teammates when they’re struggling.
7) How you take ownership of mistakes without pointing fingers.

That’s what sticks.
That’s what people remember.

So be the person who makes things easier, not harder.

Do you agree?

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Your greatest skill isn’t on your CV. It's in how you show up every day.

Be the person who makes things easier, not harder. Rob Dance and Eric Partaker.

We all say we’re too busy.

But the truth is…

Most of us just aren’t prioritising what matters.

If you took an honest look at your day last year, you’d probably find:

→ Endless scrolling 
→ Mindless procrastination 
→ Tasks that lead nowhere

The problem isn’t time.

It’s focus.

Growth doesn’t wait for perfect conditions.

It happens when you show up…

- Consistently
- Deliberately

Even when it’s inconvenient.

You do have the time.

You just have to take it back from the things stealing it.

Do you agree?

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No one is too busy. It's just a matter of priorities. Rob Dance.

Here’s a simple rule I live by:

If it doesn’t help you grow or feel good?

It’s not worth your time.

You don’t owe your energy to anything that drains you.

That’s not harsh.
That’s clarity.

Whether it’s:

→ A job 
→ A relationship 
→ A routine that no longer fits

You’re allowed to walk away from anything that holds you back.

Because protecting your peace isn’t a luxury.
It’s a necessity.

A quiet kind of strength that often goes unseen.

So if it’s not helping you move forward, ask yourself:

Why are you still holding on?

Do you agree?

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If it doesn't being peace, progress or purpose then don't give it your time energy, or attention. Rob Dance.

Let’s be honest…

People at work will always have opinions.

– Some will question your choices. 
– Some will critique your performance. 
– Some will try to box you into a role you’ve outgrown.

But here’s the truth:

Their opinions don’t decide your value.

They never did. 
They never will.

Your competence, your potential, your worth - not up for debate.

So stop shrinking to fit someone else’s version of “professional.”

You set the standard. 
You define the path.

Not them.

Do you agree?

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Your worth is not determined by anyone else's opinion. Rob Dance

Letting go isn’t failure.

It’s clarity.

You can care about the mission.

- The people
- The bigger purpose

But when the culture stops caring back?

You’re in a battle you can’t win.

You can’t outwork a system that refuses to change.

Not if leadership won’t listen. 
Not if the values on the wall mean nothing in practice.

Eventually, you realise:

→ Your time matters 
→ Your energy is limited 
→ Your passion deserves better

Leaving isn’t giving up.

It’s recognising what no longer deserves you.

Do you agree?

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Sometimes you have to let go of the role. 

Not because you don't care, but because they don't. 

Rob Dance.

If peace only comes when work is perfect…

→ Your manager's happy
→ Projects go smoothly 
→ Your inbox is quiet

That’s not peace. 
That’s control.

And control never lasts.

Real growth?

It happens when you stay grounded while everything at work is in flux.

Because the truth is:

→ Deadlines shift 
→ Teams change 
→ Plans fall apart

So if you're waiting for calm to feel calm, you’ll be waiting a while.

The real challenge?

Staying grounded when nothing’s going to plan. 
That’s where growth happens.

Because peace isn’t about having a perfect week.

It’s about holding your centre when everything’s uncertain.

Do you agree?

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If your peace depends on everything going right, it's not peace, it's control. Learn to be steady in uncertainty. That's real growth. 

Rob Dance

Biggest lesson of my career?

Stop giving more than you’re getting…

Especially when people show you that they won't return the same energy.

I learnt this the hard way:

- Burnout
- Being overlooked
- Constant overthinking

But they were there, right from the start.

I just didn’t want to believe them.

So if you’re stepping into a new space, pay attention to the red flags:

1) Overwork with no recognition
2) No room for questions or feedback
3) More competition than collaboration
4) Leaders who preach empathy but don’t live it

Trust your gut.

It will protect you peace more than anything else.

Do you agree?

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Books teach you a lot.

But people?

They teach you how to lead.

→ The calm one when everything fell apart
→ The honest one when no one else would be
→ The one who made you feel like you mattered

They didn’t quote theory.
They just acted.

And that’s what stuck.

Because real leadership isn’t found in pages.

It’s found in people.

Empathy
Honesty
Presence

You learn that by watching, listening, and feeling.

So if you want to lead better?

Pay attention.

The best lessons are walking past you every day.

Do you agree?

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Fear isn’t about something being impossible…

(Despite what you may think)

It’s about stepping into the unknown.

- No clear map.
- No guarantees.

Just unfamiliar ground.

That’s uncomfortable.

But it’s not a sign you can’t do it.

Because fear doesn’t mean failure. 
It means growth is on the table.

That nervous energy?

It’s not a warning. 
It’s proof you care.

You don’t need to be 100% ready.

You just need to take the step.

Do you agree?

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It's scary because it's new, not because you're incapable. - Rob Dance

The old advice?

– Do more
– Hustle harder
– Say yes to everything

But that mindset?
It’s a fast track to burnout.

Because more isn’t always the answer.

Sometimes, it’s the problem.

So instead of another to-do list, try a stop doing list.

Ask:

→ What’s draining energy I don’t have?
→ What doesn’t align with who I’m becoming?
→ What am I only doing out of habit, guilt, or fear?

Protecting boundaries starts there.

With honest answers.
And hard cuts.

Because clarity doesn’t come from cramming in more.

It comes from clearing space.

Do you agree?

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Co-Founder & Global Design Director @ Musemind - Building the Next-gen UX Design Agency | AR, VR, MR Enthusiast 🧠

After 10+ years building design systems that drive $4.5B+ in revenue, I'm obsessed with one thing: transforming how teams think about UX as a business driver, not just a function.

I'm the COO & Co-Founder at Musemind, a design-driven company that's rebuilt how Fortune 500 companies think about design. But here's the thing, we don't just design beautiful products. We design for outcomes.

I help founders, product teams, and brands create clarity in their product, their experience, and their decisions.

So far, I have worked with more than 300 companies around the world.
✓ Startups building their first version.
✓ Scaleups trying to fix low adoption.
✓ Global brands aiming to improve experience, revenue, and loyalty.

Here is what the work created.
• Cut customer complaints by almost 50 percent
• Teams that finally understand what their users need
• Improved task completion from 50 percent to 95 percent

What we've actually achieved:

✅ 350+ global clients
✅ $4.5B+ in client revenue impacted
✅ 34-68% average conversion improvements
✅ 40+ team members across 3 continents
✅ NPS improvements from -20 to +70+ for our clients

People usually ask why our work performs this well.
The reason is simple.

We combine: 
→ user psychology, 
→ design clarity, and 
→ friction-free execution.

Just the right process in the right order.

If you're reading this:

I'm a business guy who happens to know design is a business function. Most designers don't think that way. I do. If you want a partner who treats your product like their own, and who is ready to do the difficult thinking most people avoid,

I am one message away!

Ready to talk?
Book a free UX strategy call or reach out:

🌐 www.musemind.agency
✉️ hello@musemind.agency

Fahad Ibn Sayeed

If you’re a designer, read this. 

2026 won’t be easy unless…

You’re really taking things seriously!

First, understand this. 
You’re not paid to design screens. 
You’re paid to solve problems.

And to explain why your work matters. 

Honestly, I get DMs almost every week. 
Portfolios from designers all over the world.

But every time I go through them, 
I see the same thing;
→ gaps, missed opportunities,
things that could’ve been done better. 

That’s why I put this together. 
This isn’t just a guide. 

It’s a reminder of what the job is becoming. 
2026 won’t be easy.

Save this.
Share it with a designer who needs to hear it.

Co-Founder and COO @ Musemind - Global Leading UX UI Design Agency | 350++ Happy Clients Worldwide → $4.5B Revenue impacted | UX - Business Consultant | WE'RE HIRING**

How to Survive 2026 as a UI UX Designer

I don’t believe in celebrating numbers.

I believe in celebrating people.

As we step into a new year and Quarter 1 of 2026 at Musemind, I’ve been reflecting on why this journey exists at all.

Not for charts.
Not for reports.
Not for KPIs.

But for people.
The people behind every result.

A new calendar doesn’t just mean new goals.
It means a new chance to build with intention.

To do things better than before.
To grow with clarity.
To lead with belief.

Our designers continue to give their all.
Every pixel carries thought.
Every project has meaning beyond delivery.

Our managers remain the backbone of the team.
Keeping things steady.
Guiding through pressure.
Showing up when it matters most.

As we begin this year, the focus is clear.

We’re not just chasing outcomes.
We’re building mindset.
We’re strengthening belief.
We’re committing to long-term growth.

Because we’ve learned this again and again.

Teamwork outlasts any strategy.
Belief scales faster than any system.

When people believe in what they’re building, everything shifts.

The energy we’re carrying into 2026 feels intentional.

Calm.
Focused.
Driven.

This year, we’ll create more than results.

We’ll create:

- Stories.
- Lessons.
- Work we’re proud to stand behind.

We’re not just building a design agency.
We’re building something meaningful.

A story of growth.
A story of people who care deeply.
A story of what happens when passion meets purpose.

To my team, you make me proud.
Every single day.

2026 is here.
Quarter 1 is just the beginning.
And we’re ready for what’s ahead.

PS: If you lead a team, remember this.
People first.
Everything else follows.

Agreed?

How Designers Should Use GPT in 2026

First things first.
GPT doesn’t think for you, it thinks with you.

Start by telling it how to think.
Use strategy mode when decisions matter.
Idea mode when you want fast creative options.
Mix mode for everyday design work.

Then choose the depth.
Quick answers for small fixes.
Step by step when you need clarity.
Full plans when you’re shaping systems or direction.

For real UX work, use GPT as a partner.
Compare flows. Spot friction.
Turn messy research into clear actions.
Think through user behavior before shipping.

When speed matters, let it help you move faster.
Generate CTAs. Clean notes. Improve clarity.
Fix flows without overthinking.

Pro tip.
Give context. Assign a role. Choose the format.
Refine the answer until it actually helps.

Stop Wasting 3–5 Hours Every Week. 
You’re wasting hours on work that AI can do.

Let’s be honest

You’re a designer.
But you are still spending hours
cleaning messy feedback,
rewriting microcopy,
or mapping simple site flows!

That’s the time you should spend
on strategy.
On real design thinking.

AI can handle the boring work 
If you give it the right prompts.

Most designers just type and hope.
The smart ones use a prompt strategy.

That means giving AI the right 
Role, Task, Context, and Format 
Known as the RTCF Framework.

Here are 3 prompts
That will instantly save you hours:

👉 Turns 50 pages of feedback into 5 clear insights.
👉 Writes on-brand microcopy for tricky UX flows.
👉 Builds a full IA for new features in minutes.

These are not experiments.
They’re field-tested prompts
from our design sprints.

Swipe through and steal them 👇

SAVE this post, you’ll need it tomorrow.
COMMENT: Which UX task eats most of your time?

P.S. The full plug-and-play prompts are in the first comment.

Stop wasting Hours

Most UX advice won’t build a strong team.
Here’s the fix for 2026 ↓

If your advice sounds like
something any manager could say,
It’s probably not helping.

Instead of generic talk like
“We need to motivate the team.”

Say this:
“Here’s how we actually did it.”

Because in 2026,
real UX leadership looks different.

It’s specific.
Real constraints.
Real tradeoffs.

It’s honest.
What worked.
What didn’t.

It shows proof.
Outcomes > intentions.

And it builds trust.
Explain why decisions were made.

For feedback, keep it human.
Goal.
Reality.
Options.
Way forward.

No fluff.
No guessing.

And document your stories.
Wins.
Failures.
Lessons.

If you don’t capture them,
They disappear.

Those stories become alignment.
They become onboarding.
They become leverage.

One last thing.
Keep your team's voice consistent.
Clear.
Conversational.
No jargon.

Strong UX teams in 2026
aren’t built on more frameworks.

They’re built on clarity.

Save this for your next team sync.
Repost this if you’re building a UX team in 2026.

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The Battle

Rob Dance

Fahad Ibn Sayeed

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The Battle

Rob Dance

Fahad Ibn Sayeed

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