Rob Charlebois

Sectigo

VP of Growth

LastPass

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience).  Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Chief Marketing Officer

WP Engine

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included:

▪️ Partnered with a world-class media agency to grow paid media and organic search
▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment 
▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact
▪️ Launched a website rebrand/redesign to support an upmarket shift 
▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria
▪️ Refined approach for the weekly self-serve revenue and opportunities forecast 
▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90
▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production
▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs
▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events
▪️ Team size ~50 passionate and dedicated marketers

Senior Vice President of Digital

Corel Corporation

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. 

My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing.

Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. 

Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country.

As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets,  fund our acquisition strategy, and accelerate the turnaround.

Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly.

I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs.

Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. 

Highlights:
▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands
▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users
▪️ Led the shift to subscription for WinZip and tripled LTV
▪️ Optimized product discovery and user retention to reduce CAC
▪️  Exceeded YoY targets and grew revenue by a CAGR of 4.5%
▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites
▪️ Drove incremental revenue by expanding brands into new countries and languages
▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams.

IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles.

Expertise:
▪️ Co-marketing, distribution strategy, channel optimization
▪️ Global M&A, acquisition integration, & acquisition optimization
▪️ Global product launches, program management & strategy
▪️ Contract negotiator, technology buyer, and systems integrator
▪️ Technology & marketing platform development strategy
▪️ In-app messaging, software installation optimization, and software analytics

Sr Director Of Global eCommerce - WinZip

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies  (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs.

IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Director of eCommerce, Americas - Corel (Go-Private)

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

Softchoice (Formerly ComputerLand.ca a division of NexInnovations)

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Sr. eCommerce Product Manager

N-able

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Line Manager - N-Central IT

Buystream

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.

Product Manager - Buystream - Web Analytics Software

Rob Charlebois is a marketing executive with over 20 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel, where he led demand generation, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

NBCUniversal

Lead engineering for encoding, packaging and quality control for all NBC Universal Video on Demand services, including Peacock, SkyShowtime, Showmax, and Telemundo. 
Developed strategy and roadmap for improving media processing microservices infrastructure. Led development of content adaptive encoding strategy, developing and testing algorithms to determine the product requirements.  Defined and managed development of the VoD production platform; a distributed system comprised of encoding, media validation, packaging and stream validation services. Developed a service test platform, enabling new builds of microservices to be validated before deployment to production environments.

Engineering Manager, Media

Kaleidescape

Led engineering for an ultra-premium movie service, offering commercial cinema-grade movie playback in residential home theaters. Led development of new media players and servers, including SoC selection, device platform architecture. Designed, developed, and launched new home video server models, driving significant revenue growth. Oversaw architecture and development of Kaleidescape’s digital movie service with more than 14,000 titles (>1400 4K), including web, mobile and on-screen movie store apps.
Led development of a new product and business strategy. Working closely with the executive team, engineering team and key stakeholders, developed long-term and near-term product roadmaps for new devices and service improvements. Implemented a transparent, agreed-upon process for capturing, evaluating, and prioritizing new opportunities (projects, feature requests, business ideas). 
Led migration of on-premises service infrastructure to AWS cloud, improving reliability and speed of deployment. Implemented agile development methodology, delivering scheduled platform updates on time, with high quality.
Improved usability of on screen display (TV interface), mobile apps and web store, using analytics to understand user behaviors and engagement. Improved video encoding using novel content-adaptive techniques, delivering a significant improvement in perceptual quality at identical bit rates. Designed new ingest system for smaller studios. Improved movie master file storage and archive processes and infrastructure using a hybrid on-prem and cloud approach.

Vice President Of Engineering

Beamr

Led product and market strategy for the leading image/video compression software developer. Provide technical leadership to the R&D and product teams, defining the architecture, roadmap and technology strategy for Beamr’s market-leading video encoder SDKs and Content Adaptive Bit Rate (CABR) technology. Managed the technical relationship with Netflix and other key customers and prospects, working closely with their engineering leaders to improve video experiences and enable new capabilities. 
Led technical engagement with semiconductor companies licensing Beamr’s CABR encoding technology for implementation in SOC and GPU embedded video encoders. Represented Beamr through participation in industry organizations (MPEG, SMPTE, MCIF).

VP Strategy

MulticoreWare

Managed the video business unit for MulticoreWare, developers of x265, the world's most widely adopted HEVC video encoding software.  Built a profitable business unit with valuable IP, a well-known brand and recurring license revenue from within a pure software development services company. Responsible for the P&L of MulticoreWare's most valuable business unit, managing a 50 person team.

Started the x265 HEVC (H.265) video encoder project, building the product and business from the ground up. x265 consistently wins customer evaluations against all competing HEVC encoders, and is licensed by many leading broadcast encoder vendors, and most of the world's largest web video services.

Defined a value-added product licensing and services strategy to drive revenue around a very well known open source product.  Expanded the product line to include UHDkit (a premium commercial HEVC encoder library), and UHDcode (an HEVC decoder).  Established MulticoreWare as the “Red Hat” of the open source video software world, providing FFMPEG, x264, and x265 support, maintenance and video software development services to the world’s largest cloud video service providers.

To accelerate worldwide adoption of HEVC, proposed and won support for a new strategy from a patent licensing body, allowing for royalty-free distribution of HEVC software applications to existing consumer devices.

Vice President and General Manager, Video

Management Consultant

Assisted the CEO of a leading customer experience software company with the development of a new business and product strategy.

Consultant

Led product strategy, product definition and marketing across all channels, managing one of the popular software products of all time, with more than 1 billion downloads and 100 million active users.  

Evolved WinZip into a powerful file sharing application, integrating access to all leading cloud file storage services.  Integrated direct support for popular cloud services (Dropbox, Google Drive, SkyDrive).  Designed and led development of ZipSend, enabling large files to be sent via email, integrating with Outlook, Gmail, Outlook.com and Yahoo!  Designed ZipShare, a web service enabling users to share files on their social media networks (Facebook, LinkedIn, Twitter).  

Results include record revenues, unprecedented levels of positive press coverage, and PCMag’s Editor’s Choice award.  To drive awareness and adoption by a younger, wider user base, launched WinZip for iPhone/iPad and WinZip Android mobile apps.  Successful launch and PR efforts generated extensive positive press coverage and more than 3 million downloads in the first 6 months.

Leading internal and external development teams, architected the interaction design, application logic and API specifications for all interaction between WinZip applications and web services, managing technical and business relationships with cloud service partners.

VP of Product

CyberLink

Developed Cyberlink’s connected TV software business with US cable, telecom and satellite television system operators, including DirecTV DirecTV2PC.  Established strategic partnerships with all of the leading set-top box manufacturers, including Motorola, Cisco, and Samsung, and leading mobile device manufacturers.  Defined products and business terms for exclusive contracts for set-top to client device software from top US television system operators.  Responsible for product requirements definition and all technical and product development efforts with television customers and partners.

Initiated and established industry-leading strategic relationships with key technology partners including Microsoft, Intel, AMD, and NVIDIA, leading to first access to new chip platforms, extensive financial, technical and marketing support, and exclusive positioning at new hardware platform launch events.

Director of Business Development

Sonic Solutions

Responsible for Roxio’s flagship product line, the Easy Media Creator suite, with over $140 million in revenue. Managed audio, video, photo and data software product managers while providing strategic direction and oversight of all software applications in retail, OEM and enterprise sales channels. Led cross functional teams of engineers, designers, and product managers in the design, development and testing of new products, across 3 continents. Sonic Solutions was sold for just under $1 Billion to Rovi Corp (now TiVo) in Dec. 2010.

Director of Product Management

Product and engineering leader with deep experience leading development of media applications and services.  Deep technical expertise in audio and video compression and codecs, streaming, image science, distributed systems (microservices, web services, API development), software development, and computer vision. Strong experience applying machine learning and AI to video processing.

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