Rob Charlebois

Rob Charlebois is an executive with over 25 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel (Now Alludo), where he led eCommerce, digital marketing, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

Chief Marketing Officer

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Sales by profession but marketing is my passion.  

One of the keys to success in marketing is telling a story and building a connection. So here’s mine. 

I started in B2B sales in 2010 after hustling in retail through college and Wall Street a whirl. I’ve had the privilege to travel the world, work and live in multiple countries, and understand what motivates people.  In a professional and personal environment.

Along the way, I fell in love with what I do as a professional.  Understand the challenges of B2B Marketers and share how I can help them within their role.

MarTech is constantly evolving and buying behaviors in B2B are changing.  Cutting through the noise and becoming an expert in my craft has enabled my success.

Always open to share experiences and expertise on travel, living abroad, being a parent, sports, ABM, Demand Gen, B2B Marketing, MarTech, SaaS, Sales, or life in general.

taplio

The Battle

Rob Charlebois

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