Rob Charlebois

Sectigo

VP of Growth

LastPass

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience).  Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Chief Marketing Officer

WP Engine

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included:

▪️ Partnered with a world-class media agency to grow paid media and organic search
▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment 
▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact
▪️ Launched a website rebrand/redesign to support an upmarket shift 
▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria
▪️ Refined approach for the weekly self-serve revenue and opportunities forecast 
▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90
▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production
▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs
▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events
▪️ Team size ~50 passionate and dedicated marketers

Senior Vice President of Digital

Corel Corporation

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. 

My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing.

Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. 

Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country.

As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets,  fund our acquisition strategy, and accelerate the turnaround.

Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly.

I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs.

Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. 

Highlights:
▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands
▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users
▪️ Led the shift to subscription for WinZip and tripled LTV
▪️ Optimized product discovery and user retention to reduce CAC
▪️  Exceeded YoY targets and grew revenue by a CAGR of 4.5%
▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites
▪️ Drove incremental revenue by expanding brands into new countries and languages
▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams.

IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles.

Expertise:
▪️ Co-marketing, distribution strategy, channel optimization
▪️ Global M&A, acquisition integration, & acquisition optimization
▪️ Global product launches, program management & strategy
▪️ Contract negotiator, technology buyer, and systems integrator
▪️ Technology & marketing platform development strategy
▪️ In-app messaging, software installation optimization, and software analytics

Sr Director Of Global eCommerce - WinZip

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies  (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs.

IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Director of eCommerce, Americas - Corel (Go-Private)

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

Softchoice (Formerly ComputerLand.ca a division of NexInnovations)

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Sr. eCommerce Product Manager

N-able

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Line Manager - N-Central IT

Buystream

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.

Product Manager - Buystream - Web Analytics Software

Rob Charlebois is a marketing executive with over 20 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel, where he led demand generation, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

AirVote

AirVote gathers in-the-moment anonymous customer feedback and provides real-time information for the business owners about how their customers truly feel.

Founder and CEO

-	Establish horizontal processes across product lines
-	Manage horizontal programs and vendor relationships
-	Ownership of people budget and hiring
-	Manage talent development programs across the eCommerce team
-	Enable day-to-day operational effectiveness

VP of eCommerce Operations

-	Integrated staff worldwide following the acquisition of Parallels by Corel (Dec 2018)
-	Participated in due diligence for acquisition of Corel by KKR in June 2019
-	Operational integration (Salesforce, Tableau, G-Suite-O365)
-	Help hire and ramp up Chief People Officer
-	Run worldwide HR operations

Head of HR, Parallels Division

A total of ~500 company employees in 12 locations worldwide.
-	Restructured the team to run HR functions across 14 regions with only five full-time HR staff.
-	Established SLA-driven HR processes and global talent acquisition.
-	Executed on company-wide staff optimizations. 
-	Documented and simplified overall business architecture.  Right-sized and drastically reduced costs on core contracts without compromising services.
-	One of the key members overseeing the Parallels’ acquisition by Corel.  Ownership for HR, operations, and IT component of the acquisition (~300 employees across 12 geographic locations).

VP of Operations and IT, Head of HR of Parallels Inc (acquired by Corel Corp)

Previous role expanded to include company operations: worldwide order processing and global facilities. Represent voice of the customer to IT infrastructure team.

VP Operations and IT of Parallels Inc (acquired by Corel Corp)

Top-level IT role in the company. Responsibilities included Infrastructure | Communications | Telephony | Exchange | Business applications (ERP, Finance, HRIS, S&M).
With team of 31 in four regions provided corporate IT services for ~1500 company employees in 20+ geos.
-	Consolidated infrastructure, business apps and support into a single IT org.
-	Optimized IT org – flattened the structure and removed obstacles to high performance.
-	Following the acquisition of Malta-based 2X by Parallels integrated infrastructure and network.
-	As part of spinning off cloud business (Odin) from Parallels, drove system aspects of rebranding the business.  Built two separate ERP systems to serve each business unit.
-	Following the acquisition of Odin (50% of the company) by Ingram Micro, demerged IT infra, business apps, and engineering systems and appropriately transitioned them.  On point to the CEO for all system aspects of acquisition.
-	Migrated company email to the cloud (O365).
-	Right-sized IT infrastructure post-acquisition without additional investments.

Chief Information Officer of Parallels Inc (acquired by Corel Corp)

Microsoft

IT organizational blueprint | Role consistency across all IT business units | Worked directly with CIO

Director IT Strategic Workforce Management

Service Engineering, | Deployment | Operations
Portfolio:
 * IT release channels for all Microsoft intellectual property,
 * IT product activation systems,
 * Order management e-commerce system of $300M in transaction volumes. 
Directly responsible for a team of 50 FTEs and 50 vendors across 3 regions (USA, Puerto Rico, and India).  Directed the work of additional 20 FTEs and 80 vendor staff aligned to partner teams.

Director, Service Engineering, Products and Services IT

Service Engineering | Deployment | Operations
Portfolio:
 * IT release channels for all Microsoft intellectual property,
 * IT product activation systems,
Team of ~30 FTEs and ~20 vendors across 3 regions (USA, Ireland, India)

Group Production Manager, IT

Service Deployment and Operations of the main IT CRM system as well as a portfolio of IT business applications.  In essence, the key role accountabilities are the same as in the subsequent role, but for a much smaller portfolio scope.

Senior Production Manager, IT

End-to-end operations of an IT business partner portal system.

Production Manager, IT

Lead infrastructure support team responsible for server and platform build and operations across several US data centers

Production Supervisor, IT

Server and platform build and operations across several US data centers.

Infrastructure Engineer, IT

SolutionsIQ

On a contract with Microsoft.  Server and platform build and operations across several US data centers

Infrastructure Engineer

Mastech

On a contract with Delphi Automotive manufacturing plant. Database development and administration for the plant's business applications.

Senior Database Administrator

Penn State University

Created a computer-based Mine Safety Training system.  Several publications in the Journal of the  Society for Mining Engineers.
Technology used: C++, Visual Basic.  Created a custom database system for data management.

Research Assistant, Department of Mineral Engineering

Military Service

Paratrooper Private

AirVote QR Smiley™ is a perfect way to get feedback from your customers wherever they are. 

To a customer, it is a comfortable and private way to provide feedback. Much of the feedback remains unspoken simply because the customer is uncomfortable speaking out. AirVote’s anonymous feedback helps the customers tell the truth how they really feel about the service.

To a business, AirVote feedback shines the light into the areas the business was not aware of, uncovering blind spots. In the words of one restaurant owner: “...it allows me to be 24x7 at any touchpoint with the customer, through their own eyes”. 

Some actual comments from customer responses:
	“Water leaking from the toilet in the next stall” – from a restroom at an airport
	“ The best frozen coffee ever thanks so much” – from a table at a café
	“ Trash needs changed, garbage on floor” – from a restroom at a large retailer
	“  The staff in the pediatric office was so sweet with my 5 year old making getting vaccines smooth and easy for her” – from a hospital hallway
	“ As a woman out in the field, very grateful to the team maintaining these restrooms so clean!” – from a porta-potty at a construction site

It is simple for any business to install unique QR displays at every touchpoint with the customer. Each QR smiley reports customer feedback from the precise location – can even grab GPS from the customers – with their permission of course.

To learn more, check out https://air-vote.com or contact me directly:
dmitri@air-vote.com
425-652-7637 (call, text, whatsapp, telegram all ok)

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