Rob Charlebois

Sectigo

VP of Growth

LastPass

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience).  Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Chief Marketing Officer

WP Engine

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included:

▪️ Partnered with a world-class media agency to grow paid media and organic search
▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment 
▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact
▪️ Launched a website rebrand/redesign to support an upmarket shift 
▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria
▪️ Refined approach for the weekly self-serve revenue and opportunities forecast 
▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90
▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production
▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs
▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events
▪️ Team size ~50 passionate and dedicated marketers

Senior Vice President of Digital

Corel Corporation

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. 

My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing.

Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. 

Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country.

As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets,  fund our acquisition strategy, and accelerate the turnaround.

Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly.

I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs.

Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. 

Highlights:
▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands
▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users
▪️ Led the shift to subscription for WinZip and tripled LTV
▪️ Optimized product discovery and user retention to reduce CAC
▪️  Exceeded YoY targets and grew revenue by a CAGR of 4.5%
▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites
▪️ Drove incremental revenue by expanding brands into new countries and languages
▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams.

IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles.

Expertise:
▪️ Co-marketing, distribution strategy, channel optimization
▪️ Global M&A, acquisition integration, & acquisition optimization
▪️ Global product launches, program management & strategy
▪️ Contract negotiator, technology buyer, and systems integrator
▪️ Technology & marketing platform development strategy
▪️ In-app messaging, software installation optimization, and software analytics

Sr Director Of Global eCommerce - WinZip

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies  (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs.

IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Director of eCommerce, Americas - Corel (Go-Private)

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

Softchoice (Formerly ComputerLand.ca a division of NexInnovations)

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Sr. eCommerce Product Manager

N-able

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Line Manager - N-Central IT

Buystream

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.

Product Manager - Buystream - Web Analytics Software

Rob Charlebois is a marketing executive with over 20 years of experience in leading global marketing teams and driving revenue and user growth for private equity owned technology businesses. He is currently the VP of Growth at Sectigo, a leading provider of digital identity solutions and web security products.

As the VP of Growth, Rob is responsible for overseeing the digital marketing funnel, from awareness and acquisition to retention for the retail segment. He leverages data, analytics, and experimentation to optimize the customer journey, enhance the brand identity, and increase the market share of Sectigo. Prior to joining Sectigo, Rob was the Chief Marketing Officer at LastPass, where he transformed the customer experience and aligned the marketing organization with the business goals. He also held executive leadership roles at WP Engine and Corel, where he led demand generation, growth marketing, platform development, and more. Rob has a proven track record of increasing enterprise value for private equity owned businesses.

LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses.

Senior Technical Recruiter

Davidson Violette

•	Responsible for all internal recruitment activities. 
•	Work with managing partners to build a recruiting strategy and develop skill pipelines.
•	Negotiate salaries.
•	Update job postings.
•	Create Performance Dashboards to track recruitment activities.
•	Create and share Dashboard Metrics 
•	Perform Executive Search for senior positions.
•	Develop a Process Improvement plan to improve organizational recruitment.
•	Use Analytical Skills to gain insights on hiring and further refine recruitment activities.
•	Responsible for Employer Branding. This includes creating messaging/posting for LinkedIn and developing messaging campaigns to reach new clients.
•	Create corporate content for social media posts.
•	Work directly with the sales team to develop new business development strategies.
•	Identify potential new clients, make cold calls and reach outs, set up business development meetings.
•	Do market research and collect data on competitors. Use that info when developing messaging and reviewing our offerings.

Talent Acquisition and Business Development

Various clients

- Recruitment services (in French and English) for clients in Canada and U.S.
- Work with Senior Management to build a recruiting strategy and develop skill pipelines
- Negotiate salaries.
- Update job postings.
- Create Performance Dashboards 
- Create and share Dashboard Metrics 
- Perform Executive Search 
- Develop a Process Improvement plan for hiring and individual performance
- Use Analytical Skills to gain insights on hiring
- Employer Branding 
- Create corporate content for social media posts.
- Work directly with the sales team to develop new business development strategies.
- Identify potential new clients, do cold calls and reach outs, set up business development meetings
- Do market research and collect data on competitors.

Independent Contractor

Lixar IT

Lixar (www.lixar.com) builds enterprise-level mobile connected product platforms and mobile-to-everything software solutions.  

Lixar’s focus is to drive mobile transportation technology and new & emerging mobile products through creative and innovative approaches applied to data science, IoT connectivity, rapid fire concepts and design, user experience, mobile extenders such as wearables, proximity awareness & the cloud.

@Lixar IT | Facebook: www.facebook.com/lixarit | Linkedin: www.linkedin.com/company/lixar-it

Senior Talent Acquisition Specialist

Gemalto

The largest and most respected brands around the world have trusted Gemalto to protect their data, identities, and intellectual property for more than 30 years. Today, Gemalto secures the authenticity of your banking transactions, safeguards your health records, protects the purchase of your morning cup of coffee, and helps organizations to control risk, manage security, and maintain compliance. Gemalto is the world's leading provider of Data Protection and Software Monetization solutions 

Duties:
- Actively recruit/headhunt suitable candidates
- Establish relationships with colleges and Universities and lead recruitment efforts on campuses
- Utilize internal candidate management tool, Taleo, for entering requirements; viewing and screening candidates; managing active roles
- Interview prospective candidates
- Prepare candidates for interviews
- Recruit for roles across Canada

Human Resources Recruiter

TeamBuilder Consulting

Currently employed a recruiter with Teambuilder Consulting. Mr. Ncwana sources for a wide variety of IT professionals for the private and public sector. With over 10 years in the industry, a wide array of contacts and strong corporate resources, Mr. Ncwana is well positioned to take on the challenges of recruiting. Areas of focus include ERP, Management level resources, Object Oriented resources, database professionals as well as system and business analysts.

-	Interview candidates either proactively or for new requirements
-	Utilize recruiting tools and social media including Linkedin recruiter, Facebook, Workopolis and Monster
-	Recruit for private sector requirements
-	Attend user group meetings of different skill set candidates
-	Develop and implemented recruiting strategies to target and attract top quality talent through a variety of networks, job boards, website, industry events, education institutions, social networks etc
-	Responsible for providing the Account Executives with qualified candidates. 
-	Establish relationships with other recruitment firms with the goal of partnering on opportunities and providing resources when needed
-	Meet with clients to establish business relationship and have proper understanding of staffing needs
-	Pre-closed candidates on rates/salaries; cover/deal with all possible objections to help facilitate eventual agreement with client
-	Maintain relationships with existing contacts (clients and candidates)

Recruiter

Calian

As a recruiter I  specialized in permanent and contract opportunities with both public and private sector clients. I placed a variety of skill-sets related to both IT and professional services. Interviewed candidates, posted roles and met clients to secure and determine requirements.

My focus included recruiting and/or building a team of talented and qualified professionals in the areas of Project Managers, Business Analysts, Developers, Engineer and Testers for upcoming contract opportnities with federal government departments such as DND, NRCan, DFAIT, Health Canada, etc...

Ajilon Consulting

I worked as a Resource Manager for 8.5 years specializing in ERP, Top Secret cleared resources and Object Oriented programmer analysts. I participated in several large RFP's and conducted behavioral interviews.

Resource Manager

Robert Half

recruiter

Mr. Ncwana is an experienced professional with over 10 years of experience in recruitment with an emphasis on IT and related skill sets. Mr. Ncwana has extensive experience meeting with clients and candidates, detailed knowledge of the local IT market, extensive experience recruiting for Federal Government roles, experienced conducting behavioural interviews. Possess excellent planning, time management, decision making, presentation and organization skills and a proven ability to effectively perform in a fast paced, high growth, rapidly changing environment.

Experience recruiting for such roles as - Sales/Senior Sales Executives, Accountants, Office Administrators, Developers, Business Analysts, Software Architects, Project Manager, Product Manager, UI/UX, DBA's, VP level roles

Recruited resources in the following regions: Canada, United Stated, United Kingdom, Asia-Pacific.

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Rob Charlebois

Bafana Ncwana

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