Robbie Kellman Baxter

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Founder, Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Robbie Baxter

Sense Makers

Expert-led workshops that empower teams to achieve strategic clarity, harness AI, and drive breakthrough innovation. From AI Opportunity Mapping to Design Sprints, we connect you with the best workshops, facilitators and trainers to accelerate your AI transformation.

Founder

The Digital Transformation People

Uniquely placed to help businesses secure the leadership talent they need to achieve success in digital transformation. 

We combine a deep knowledge of what it takes to succeed with digital transformation with an extensive network of thought leaders and expert practitioners enabling us to reach, vett and engage the right talent for your business quickly. 

Our focus is to help you secure people with the right mindset and capabilities to play a profound part in your business as it transforms itself into the resilient, learning organisation it must become in order to thrive. 

Key to success is the ability to remain at the forefront of learning. Our community platform is host to a continually updated core body of knowledge providing a resource for corporate learning, personal development and peer support. 

Curated by us as a resource for an extensive community of people united in their interest in digital transformation you are invited to join too. 

https://www.thedigitaltransformationpeople.com/application-to-join-community/

Founder & CEO

Synapps

Synapps is an executive search & interim recruitment consultancy specialising in Digital Transformation sector. We  enable   our customers to realise the benefits  of effective digital transformation by supplying  the people they need to deliver. From digital strategists through to major programme delivery practitioners  and subject matter experts in Big Data, Enterprise Architecture and Digital Marketing, we bring together the expertise to understand your business requirements and deliver  the people you’ll need to help you to transform, disrupt and thrive.  

Executive Team :  	CIO, CMO, Chief Data Officer, Chief Digital Officer , Head of Digital Marketing, Head of Change 
Strategy & Design: 	Digital Strategist, Business Architect, Enterprise Architect, Data Architect, 
Programme Delivery:   Head of Projects, Programme Director,  Portfolio Manager, PMO, Programme Manager, Project Manager, Business Change Manager, 
SMEs: 			Big Data, Data Analytics, 

As a point of interest, we are based at Bletchley Park arguably ‘the home’ of Big Data. We will be putting on events to discuss Digital Transformation, Big Data and Data Analytics. Those interested in contributing, speaking or attending, please let us know. 
e: Contact.us@synapps.co.uk

Managing Director - Executive Search & Interim - Digital Transformation

OnlineFavourites.com 

Conceived , developed and launched the first online bookmark management tool.  The ultimate in personalised portal this  cloud based bookmark management tool enabled bookmark sharing and the creation and sharing of affinity groups. 

Check it out: https://web.archive.org/web/20070218005130/http://www.onlinefavourites.com/index.html

Well received by the UK press and internationally however the advertising revenue model wasn’t viable following the .com crash.

Sequelogic

Built the European market leader in the supply of Oracle ebusiness Suite freelance consultants from scratch.

Director

Miers Goldsmith

Miers Goldsmith were an executive search consultancy who very quickly became the principle supplier to Oracle Corporation in Europe. Additionally, they were quick to see the potential of the burgeoning freelance sector in the Oracle space and formed Sequelogic to capitalise on the opportunity.  My role was to build the Oracle Applications practice to a market leading position supplying consultants to most of the principle Oracle ERP implementations in Europe during this period.

Executive Search Consultant

Beecham Pharmaceuticals

Selling prescription medicines to GPs, retail chemists, hospitals - antibiotics, antidepressants & NSAIDs - reached top ten in sales force of 80

Medical Representative

Willow Design & Creative Marketing

I managed the storage and deployment of marketing materials for blue chip clients of this small direct marketing consultancy. During this time I  became particularly interested in direct and database marketing and copy writing.

Distribution Manager

CEO | The Digital Transformation People | Leadership Talent | Executive | Interim & Consulting Services

Founder of Sense Makers | Building the platform that connects leaders with trusted experts to turn complexity into clarity — and clarity into action, fast.

Whether you're wrestling with AI adoption, stuck in a strategy loop, or facing critical transformation decisions, the right conversation — with the right people in the room — can unlock the clarity, alignment, and action your business needs. That’s what we deliver.

🔍 Sense Makers connects businesses with expert-led workshops, skilled facilitators, and tailored training designed to tackle their most pressing challenges — from AI opportunity mapping to strategic alignment and innovation strategy.

As a founder (ENTP) with a background in neuroscience, and over a decade as CEO of The Digital Transformation People, I’ve seen the knowing–doing gap up close. Most teams aren’t short on ambition — they’re short on structured guidance, trusted expertise, and the space to think clearly.
That’s where we come in.

How I Create Impact:

🚀 Building the platform that helps leaders find clarity — so they can face complex challenges with confidence
🧠 Facilitating the discovery of skilled facilitators and expert-led workshops to help teams move forward with impact
💡 Enabling businesses to harness the intelligence of their own people — for sustainable solutions rooted in internal insight, not external dependency
And...
🤝 Liberating trusted facilitators and IP owners to do what they do best — create value, rather than chasing visibility

For Business Leaders: Let’s cut through the noise, clarify your challenge, and get your team aligned around the next move.

For Experts & Facilitators: If you’ve got proven methods and a desire to scale impact — join our network.

📅 Book a conversation: [ https://calendly.com/tim-ellis-1/30min

🤝 Join our community: https://www.thedigitaltransformationpeople.com/invitation-transformation-leaders/

In the world of AI and digital transformation, the right connections and knowledge can make all the difference. Let's create that difference together.

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Robbie Baxter

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