Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Tribo

Creator and architect of the Tribo platform.
Raised 2 rounds of financing. 
Supervised development and marketing teams to launch the platform and the app.
Working closely with Swiss industrial partners and marketing groups to prove Tribo concept and show uptake in Switzerland, in preparation for launching the platform globally.

Email: ntsarkova@triboapp.com

Founder and CEO

ICE Entertainment SA 

Set up ICE Entertainment SA to develop Tribo - a disruptive media platform set to revolutionise the way groups communicate and create sustainable meaningful culture.

Founder

"Kings Of The World" Motion Picture

Wrote and directed a 2016 ARTE/ZDF documentary "Kings of the World".  The 52' film is an intimate musical portrait of a reclusive gipsy community in the South of France, which has produced world-famous musicians, yet remains largely unknown to the outside world.
The film tells the story of three families, linked through ties of blood and music: the Reyes, famous as the Gipsy Kings, the Balliardo – descendants of Manitas de Plata, and their cousins the Regis, reclusive adepts of flamenco puro.

Film Director

Transmedia Communications SA/ IConcerts Entertainment Limited

Creation of a pioneering channel dedicated to live music, which was available in over 120 countries across Europe and Asia. At the time, iConcerts was one of the first global media brands built on a 360 architecture, that was available via HDTV, VOD, OTT and mobile apps. It was acquired by Stingray Group in 2015.

Co-Founder / Chief Strategy Officer / CCO

Natalia Tsarkova, Tribo founder and CEO, first understood the power of media when, as a little girl in Latvia, she saw the music video for Michael Jackson’s “Billy Jean”. She credits that “Aha” moment for giving her an impulse to apply to Harvard years later, and to become the first student from the former Soviet block to be accepted at an Ivy League school.

After graduating  Magna  Cum   Laude from   Harvard  College,   Natalia followed
up with a Masters Degree in Interactive Cinema at the MIT Media Lab. Her work on the “television of the future” led to high-profile consulting contracts with  Sony Entertainment,  Intel,  Apple  Corps  (the  Beatles estate)  and IMG.
In 2005 she set up Transmedia Communications – at the time a pioneer in the field of digital rights and video aggregation.  Transmedia provided lucrative content packages to telecoms across Europe and built on this successful base to create the first 360 global live music TV/ VOD channel iConcerts,   which became available in over   100  countries across the world.

Having successfully sold iConcerts to a Canadian media group in 2014,  Natalia took a short sabbatical to think of what she will do next and to direct an Arte documentary “Kings of the World”   –  an intimate portrait of the  Gypsy Kings family and their world.  This immersion in a  “collective consciousness” of the gypsy culture helped define the vision for her next company: Tribo.

Based on a  patented technology, Tribo is a perfect communication platform for purpose or interest-driven digital communities.  Pre-launch, it was already used in Switzerland by a number of corporate clients as well as Verbier Music Festival, Swiss Digital Day, Hublot Polo Gold Cup, Zurich Film Festival, ZFF Industry Summit and other events. Tribo strongest application today is in the corporate and online learning market. Following successful case studies with Google in Indonesia and with corporate clients in the Middle East, Tribo is launching globally in 2022.

taplio

The Battle

Robbie Kellman Baxter

Natalia Tsarkova

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