Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Atlas Copco

Country Manager

Business Line Manager - Specialty Rental - India, Bangladesh, Srilanka

Zonal Sales Manager

•Based at Corporate office of Atlas Copco India limited, from here I was handling pan India Dealer sales at national level for Compressor Technique Service Division
•Manage & Support 68 distributors across India for achieving the indirect sales KPI’s through a team of 9 Sales Engineers/Managers based at different locations of India dedicated exclusively for distributor CTS sales development
•Monitor & analyze the KPI’s of CTS distributor sales
•Development, Evaluation and implementation of sales activities pertaining to indirect sales like sales promotion activities, sales campaign , incentive schemes, sales structure, Business tools etc.
•Manage & achieve distributor customer share goal, develop a strategy for indirect market penetration in accordance with joint guidelines with equipment division & CTS 
•Assist in recruitment & induction of new distributors :Coaching, mentoring & motivating of existing distributors in order to develop a competent CTS distributor organization
•Support sales & operations in the competence evaluation & development of distributors
•Inclusive segmentation of Dealers together with Equipment division, Business Control, CTS – Operations and Marcom

Manager - Dealer Development

•To find and develop new potential customers in Industrial Rental and Oil & Gas       business
•To undertake proposals, including the quotations to achieve sales
•To sell rental contracts in a profitable way to the industry
•To maintain regular contacts with all customers in Oil & Gas business
•To support sales through the effective provision of sales data, including the timely recording of visits and action reports and analysis of sales
•Work out and implement the Specialty Rental Business Plan in accordance with the guidelines and strategies defined by the business head. 
•Develop, with the support of the Project Manager, the opportune logistic network in order to improve services to Rental Customers
•Marketing plans development and competitor analysis, with weekly and monthly sales tracking for Specialty Rental
•Contribute to the national counter parts of organization regarding competitor information, key customer coordination and Best practices
•Contribute to the development of systems, sales tools and training to achieve a competitive advantage

Territory Manager - Specialty Rental 

•To develop market strategy and implement plans after identifying business opportunities. 
•Assess opportunities, Product promotions through Camps, Customer meets, Mailers, advertising in industrial media and attending trade shows
•Direct and channel sales for Compressed air pipe, After market products like Air audits, optimizers, contracts & spare parts
•Target allocation and Business reviews for Channel partners and Team members
•Submit proposals for after market products & parts to Key accounts
•Achieve business goals w.r.t orders, sales, collections
•Customer interaction & contact to define customer requirements and work out solutions. Resolving & escalating customer concerns & problems internally. Providing direct and indirect support to Marketing and equipment sales team
•Customer follow-up, techno-commercial discussions & negotiations, order finalization
•Internal co-ordination & follow-up for timely delivery of parts
•Key Accounts management for Services to ensure repeat business
•Dealer management to achieve targets and customer satisfaction index
•Payment collection from customers, dealers along with other commercial activities collection of statutory documents like C forma TDS Certificates etc.
•Target achievement for Service revenues by implementing after market strategies and promotion of intangible products with a team of service engineers.

Manager After market sales

Sr Resident after market Engineer

ELGI EQUIPMENTS LIMITED

Engineer Service

Mechanical Engineer, MBA in Marketing, having more than two decades of successful & professional career. Driving a strategic business unit with complete Profit and loss responsibility. I have managed businesses upto scale of 200 MUSD. I have rich and balanced experience in, people management, General Management, strategic planning, business development, Industrial sales and service, channel management; Key accounts management, Erection & commissioning projects. I have managed and developed big and small teams as a manager and grand manager in various functions.

Have consistently achieved performance in every position by bringing revenue, profits, sustainability & had contend with different taxing and competitive work environment. 

My professional background since 1998 has been centered towards being a seasoned professional for Sales and operations in the capex industry. Working exposures in different locations & markets, under various supervisors have made me very adaptable and agile.

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