Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Senior Content Manager

At LinkedIn Learning I direct the content strategy for online courses within the Business library. I collaborate with a team of rock stars to produce high-quality, market-driven courses authored by a diverse portfolio of instructors. The LinkedIn Learning library supports learners across the globe -- helping individuals and teams reskill & upskill.

Content Manager

Houghton Mifflin Harcourt

I managed a publications program under three brands at HMH: Math Solutions, Literacy Solutions, and the International Center for Leadership in Education (ICLE). Bestselling titles include NUMBER TALKS by Sherry Parrish and BOLD SCHOOL by Weston Kieschnick. The publications are an integral part of the professional services business, as HMH supports K-12 educators in doing their best work.

Director, Professional Publications

Wiley

I acquired, shaped, and delivered products at Jossey-Bass, a Wiley brand. Titles include the book that sparked a global movement, TEACH LIKE A CHAMPION by Doug Lemov, GET BETTER FASTER by Paul Bambrick-Santoyo, ONWARD by Elena Aguilar, THE BLENDED WORKBOOK by Michael Horn and Heather Staker, STEM to STORY by Dave Eggers & 826 National, THE READING MIND by Dan Willingham, THE STUDENT LEADERSHIP CHALLENGE by Jim Kouzes and Barry Posner, EMPOWERED EDUCATORS by Linda Darling-Hammond et al, MINDSET MATHEMATICS by Jo Boaler, Cathy Williams, and Jen Munson, THE WRITING REVOLUTION by Judy Hochman and Natalie Wexler, and THE ELL TEACHER'S TOOLBOX by Larry Ferlazzo and Katie Hull-Sypnieski.

Executive Editor

Senior Editor

Editor

Associate Editor

Assistant Editor

Editorial Assistant

With extensive experience in the learning industry, I'm a senior content manager at LinkedIn, where I manage the content strategy for a portfolio of courses within the Business library. I'm passionate about creating high-quality, market-driven courses at scale; this content supports learners across the globe, helping individuals and teams reskill, upskill, and connect to opportunity. I collaborate with a team of rock stars to produce courses authored by a diverse community of instructors--including bestselling authors and subject matter experts in various fields and disciplines.

Prior to joining LinkedIn, I was the director of publications at Houghton Mifflin Harcourt. I oversaw the acquisition, development, and delivery of publications that were an integral part of the professional services business, as HMH supported educators in doing their best work. My skills in management, content strategy, and publications enabled me to lead a high-impact program that reached millions of educators and learners.

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Robbie Kellman Baxter

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