Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Levels

Levels shows you how to reach your health goals, empowering you with personalized tools and data to help you build and maintain healthy habits. The app combines real-time feedback from continuous glucose monitors and biowearables with expert coaching to help you make diet and lifestyle choices that improve your health. Our Members use Levels to discover their optimal diet, control their weight, and reduce long-term health risk.

Levels has raised a total of $50M, including a Series A in April 2022. Investors include Andreessen Horowitz; Marc Randolph (co-founder, Netflix); Esther Dyson; Dick Costolo (former CEO, Twitter); Michael Arrington (Founder, TechCrunch); Matt Dellavedova (NBA, Cleveland Cavaliers); Fidji Simo (CEO, Instacart); Mark Hyman, MD (Cleveland Clinic); and others.

https://www.levels.com/

Multimedia Producer:
Oversee visual creative work across web, app, social media, YouTube, and podcasts—shaping the brand experience from performance campaigns to onboarding. Grew YouTube, social media, and podcast channels, achieving over 45 million lifetime views, more than 10 million monthly impressions, and 700K+ followers; establishing Levels as YouTube’s top U.S. consumer brand in metabolic health. Manage a creative network of 10–20 contractors across video, design, and copy to scale content and social assets.

Multimedia Producer | Owned Media

comms

Modern workplace communication isn’t working. Comms is a new internal communication platform designed to bring sanity to your inbox and encourage deep work. Tools like Slack and SMS feel like slot machines built to distract you, while most email tools create information silos and lack any real prioritization. With Comms, you eliminate the noise. Communication is organized by priority level, so a "Thank you" message isn’t treated the same as an urgent request. Comms fosters effective async communication where messages are open and discoverable. This eliminates the need for toxic online status icons that chain you to your desk just to "look busy.” Comms redefines work.

Marketing

Jamis® Bikes

Produced more than 100 brand films and promotional videos, aired across digital platforms and linear TV, reaching millions of viewers during events like the Tour de France. Executed over 500 targeted paid media campaigns on Meta, TikTok, and Google Ads — combining performance marketing with creative content to drive B2B sales for more than 600 retailers. Grew social media presence from zero to over 100,000 followers while leading content creation and platform strategy from the ground up.

Video Producer | Paid Social

Freelance

Produced video content for LG Electronics, Mohegan Sun, PIMCO, and Halo Neuroscience — handling concept-to-delivery across digital and social platforms. Built a reputation for premium visual storytelling — leading to repeat projects with top brands and talent such as Nick Jonas, Khloe Kardashian, Real Housewives, Chris Brickley & Tim Hardaway Jr. (NBA), Charley Hoffman (PGA Tour), Kari Pearce & Kristin Holte (CrossFit Games) and more.

Director of Photography and Editor | Branded Content

Production Junction

Staff Camera Operator | Commercial & Corporate

Today Video 360

Camera Operator and Editor | Broadcast

I’ve spent over a decade producing, directing, and editing branded content for athletes, tech startups, and global brands, from full-scale video campaigns to top-performing podcasts and social launches.
 
I’ve led cross-platform content strategies that have scaled audiences, lifted conversions, and helped define brand voice across YouTube, Meta, and other digital platforms.

My eye for visual storytelling extends into digital strategy, where I balance data-driven insights with creativity to create social-first content that drives engagement and results.

With a Master’s in Digital Marketing from CUNY Baruch and a Bachelor’s in Film Production from CUNY Brooklyn, I bring both creative instinct and performance-driven thinking to every project.

taplio

The Battle

Robbie Kellman Baxter

Anthony Milio

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