Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

Money and Love Institute

Powering better decisions that lead to prosperity and purpose. Learn more about our workshops, courses and custom collaborations on our website: www.moneyloveinstitute.com

Founder

HarperOne, an imprint of HarperCollins Publishers

**Named a top 5 business book and now required reading at Stanford Business School** 

For over four decades, pioneering labor economist Myra Strober taught a course at Stanford's Graduate School of Business called Work & Family; the course helped me and thousands of other students make more informed, intentional decisions about our careers and personal lives. Myra and I teamed up to write this book to empower everyone to make better decisions when money and love are involved.

Should I quit my job? Should I move in with this person? When is the “right time” to start a family? All these life-altering questions at the juncture of money and love are often overwhelming. Hardly ever, when faced with daunting questions, do we have the keys to combine both head and heart in a holistic and fulfilling way. 

Whereas most decision-making guides focus only on one or the other, Money and Love shows us how to consider them jointly using the original, step-by-step 5Cs framework: Clarify; Communicate; Choices; Check-in; and Consequences.

Author, Money and Love: An Intelligent Roadmap for Life's Biggest Decisions

Gap Inc.

Under my leadership, the company's first jobs and career advancement program for under-represented groups scaled more than 10x (from 100 to >1100 annual hires) and earned Gap Inc. recognition in Harvard Business Review and elsewhere as a brand that lives its values (see article linked below). In addition to serving as President of Gap Foundation, helped Old Navy launch its Imagine Mission Fund. Co-founded first employee network group for working parents at Gap Inc., which has been featured as a best practice for how companies can support dual-career couples.

Head of Opportunity, ESG | President, Gap Foundation

Head of Gap Foundation

Senior Director, Gap Foundation

Director, Gap Foundation

Net Impact

Designed and executed strategy to connect 30,000+ Net Impact members to careers with impact; developed and launched improved online job board and career-related content on www.netimpact.org. Curated Career & Professional Development track for highly-acclaimed conference (received best ratings of all 7 tracks by attendees).

Director, Career Strategy & Programs

Tipping Point Community

Originated role focused on strategic partnership management; drove $2.3M in value to Tipping Point grantees, including $800K in HP technology products. Built partnerships with McKinsey, Credit Suisse, and multiple law firms. Primary liaison to C-level leadership of nine grantees; evaluated and administered $3M in funding.

Manager, Strategic Partnerships

Developed consumer engagement strategy for Banana Republic designed to create positive community impact, enhance brand image, drive traffic, and increase employee retention; recommendations implemented in 2009.

MBA Summer Intern

NYC Department of Education

Director of Strategic Planning & External Relations, July 2005 - June 2006
Led team focused on supporting new small schools. Managed cross-sector partnerships with 14 organizations.

Chief of Staff, March 2004 - June 2005
Drove projects related to new schools, including successfully executing six major press events. Recruited and hired 30% of new staff. Assisted CEO with training and coordination of 25-person team.

Office of New Schools (various positions)

The Bridgespan Group

Advised community-based nonprofit organizations and foundations on strategy development, business planning, financial sustainability, and impact assessment. Co-authored articles and case studies.

Senior Associate Consultant

I'm an author and award-winning leader passionate about holistic decision-making (where every choice is made with multiple bottom lines in mind).

After two decades of driving change from inside organizations, I transitioned from corporate life to become a sought-after speaker, advisor, and coach.

I co-wrote MONEY AND LOVE: An Intelligent Roadmap for Life's Biggest Decisions, an evidence-based, ultra-actionable guide to making the choices that matter most, which is required reading at Stanford’s Graduate School of Business.

I founded and lead the Money and Love Institute, which powers better decisions that lead to prosperity and purpose. Our talks, workshops, and trainings have received rave reviews from clients in the wealth advisory space and beyond.

Now, I help others navigate the intersection of career goals, personal relationships and meaningful impact. I’m committed to living what I preach — crafting a career that pays the bills and allows me to make a difference, all while carving out time for my family and weekly tennis lessons.

My work has been featured in Fortune, The Financial Times, The Wall Street Journal, Harvard Business Review, Fast Company, and Forbes. 

In my newsletter, Practically Deliberate, I regularly share actionable insights that lead to greater well-being, fueled by my efforts to be intentional about everything (within reason).

Sign up at abbydavisson.substack.com and learn more at abbydavisson.com

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Robbie Kellman Baxter

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