Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

CEO at PRAY.COM

Steve is an American Entrepreneur, NCAA Champion, and the youngest advisor to the President of the United States to be appointed to the National Infrastructure Advisory Council. 

Currently, Gatena is the Founder and CEO of PRAY.COM, the world’s #1 app for daily prayer and faith-based mental health content. 

Under his leadership, PRAY.COM has achieved unprecedented heights, becoming the highest-grossing religious app in history and recognized as Los Angeles’ best workplace. The company’s remarkable growth and influence has garnered numerous accolades, including Inc Magazine’s “Best in Business,” Fast Company’s “World Changing Ideas,” and recognition by Inc 5000 as the fastest growing faith-based media company in the US.

Gatena’s entrepreneurial journey began early. At age 22, he founded REP Interactive, which rapidly became America’s fastest-growing video marketing agency. REP Interactive earned over 100 industry awards for its work with global corporations and was recognized as one of America’s best workplaces. Building on this success, Gatena launched VideoFort, Hollywood’s largest stock footage supplier, providing critical content for blockbuster films such as “Transformers” and renowned television series including Discovery Channel’s “Planet Earth.”

In 2014, Gatena was honored at the United Nations as an “Entrepreneur of the Year.” Following this, he took the helm at Helinet in 2015, steering the global aerial surveillance and film production leader through challenging times, including the tragic loss of his mentor and business partner, Alan Purwin. This pivotal moment led Gatena to establish PRAY.COM, the digital destination for faith.

Recognized for his leadership, Steve has been awarded Los Angeles Times Executive of the Year, EY Entrepreneur of the Year Finalist, and featured in CSQ Magazine’s 40 Under 40 Visionaries. The Healthcare Technology Report also honored him as one of the top 25 Consumer Health Tech Executives for his groundbreaking collaboration with U.S. Surgeon General Dr. Vivek Murthy, bridging faith and mental health.

At just 34, Gatena was appointed by the 45th President of the United States to the National Infrastructure Advisory Council, providing bipartisan guidance on critical economic and cybersecurity issues under both President Trump and President Biden.

Today, Gatena extends his influence through philanthropy, serving as a Board Member for Beyond the Brotherhood, a nonprofit committed to assisting Navy SEALs in their transition to meaningful civilian careers.

Steve Gatena

There was a 12-year-old boy whose temper ran hotter than he could control.

Trying to teach him, his father handed him a bag of nails and said, “Every time you lose your temper, hammer one nail into the fence.”

The boy shrugged… until a few days later when he had hammered 37 nails.

Each strike echoed his anger through the backyard.

But as days passed, something shifted.

The number dropped… twenty… ten… three…

And finally, a day came when he didn’t lose his temper at all.

Proud of himself, he ran to tell his father.

His father smiled and said, “Good. Now, for every day you hold your temper, pull out one nail.”

It took time, but eventually the boy returned and said, “Dad, they’re all gone.”

His father walked him to the fence, pointed, and said:

“You did well. But look at the holes.
These scars will never fully disappear.
That’s what angry words do.
You can say sorry, you can try to fix it but the mark remains.”

The boy stared at the fence.

And in that moment, he understood:
Harsh words don’t just hurt, they scar.

We’ve all heard,
“Sticks and stones may break my bones, but words will never hurt me.”

But that’s not true.
Broken bones heal.
Words can linger, fester, and keep wounding long after they were spoken.

Scripture reminds us,
“The tongue has the power of life and death.” Proverbs 18:21

Every sentence you speak is a seed.
It grows something, either healing or hurt.

Let your words be grace, not nails.

Today, someone needs encouragement.

Someone needs gentleness.
Someone needs patience.
Someone needs to know you care.

And you have the power to give it.

So before you speak, pause and ask:

“Am I about to leave a scar…
or plant something that heals?”

You can’t remove every nail you’ve hammered in the past.

But you can choose that from this day forward, your words will build, not break.

Choose gentleness.
Choose patience.
Choose words that bless.

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God sees what you don’t.

There was a painting in the Louvre that most visitors walked right past.

Not as famous as the Mona Lisa. Not as grand as The Wedding Feast at Cana. But it carried one of the most powerful lessons you will ever hear.

The painting was called Checkmate.

One man sits at a chessboard, face pale, defeated, trapped.

Across from him sits the devil, smiling in victory.

The message seems clear:
The game is over.
Checkmate.

Or so it looks.

Years ago, a chess grandmaster visited the Louvre while the painting was still on display.

He stopped and studied the board.

Everyone else moved on, but he didn’t.

He kept analyzing every piece, every angle.

Finally, he called out to the guide and said,
“Either modify the painting, or change the title.”

“Why?” the guide asked.

The grandmaster pointed to the board.
“Because the King has one more move.”

Maybe you know that feeling.

Trapped.
Out of options.
Convinced your story has reached the end.

You’ve done everything you know how to do. And defeat feels inevitable.

But just because it looks like the game is over doesn’t mean that it is.

God still has a move left, even when you cannot see it.

Think about Joseph, betrayed by his brothers and forgotten in prison.

Think about Daniel, lowered into a den of lions with no way out.

Think about Lazarus, four days in the tomb while everyone else had already started mourning.

Every one of their stories looked like checkmate.

But the King wasn’t finished.

God was still moving the pieces.

Maybe that’s where you are right now… standing in front of a scene that feels like defeat, convinced your story has ended.

You might not see the move yet.

You might not understand the strategy.

But you can trust the King who is still at the table.

So don’t walk away.
Don’t give up.
Don’t close the story before He’s done writing it.

Because no matter how hopeless the board looks, one truth remains:

The King always has one more move.

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The Battle

Robbie Crabtree

Steve Gatena

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The Battle

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Steve Gatena

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