Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

MSP Sales Partners

We help IT and MSP businesses transform sales into their superpower. 

Our services include: 

- Sales training & coaching for closers
- Sales community and training for SDRs/BDRs
- Fractional sales and marketing leadership
- Sales audits and process assessments
- And more

Whether you need strategy, execution, or team development, we deliver results that move the needle.

Founder & Chief Revenue Officer

Repeatable Revenue Ventures

Elite Growth Studio + Venture Fund For B2B Founders Ready To Scale

We select a handful of ambitious B2B companies each year, providing the expertise, capital and resources needed to achieve 3-5Х growth and build a premium exit-ready asset.

Managing Partner

RJG Incubator

Courses, Community & Coaching to build valuable, scalable assets through proven systems and frameworks.

Some results from inside the RJG Incubator:

✔️ Close rates increasing from 26% to 44%
✔️ Doubled pipeline conversion
✔️ Millions in predictable revenue
✔️ Real enterprise value through systematic growth

We have 3 ways to help you grow:

1: Get The Roadmap Course

Our proven course for systematic revenue growth on LinkedIn, sales and internal processes. 10+ hours of practical, actionable training. 

2: Join The Community

 250+ B2B founders scaling together in a community, with access to a complete training library (100+ hours). 
 
3: Join The Accelerator

Monthly 1:1 strategy sessions with me. Providing unlimited async support, feedback and custom growth roadmap development.

Founding Member

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

SaaS Academy

Advisor, consultant, and fractional sales executive for SaaS Academy, the largest B2B SaaS coaching & consulting program in the world.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach, leaving behind a successful corporate career to pursue a new path.

Prior to going out on my own, I had:

• Been recruited by private equity groups to lead turnarounds as CEO

• Spent 10 years as a senior sales executive, never missing a quota or bonus

• Received 7 promotions in 7 years, rising from sales rep to Managing Director at the U.S. Chamber of Commerce, the world's largest business federation

• Earned my Executive MBA and was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school

• Founded and turned around several small businesses, two of which we sold

But I got tired of building other people's dreams while putting mine on hold. 

So, my wife and I extended a family vacation to Baja indefinitely, determined to build a new kind of business and lifestyle on our own terms.

As an independent consultant, I've had the pleasure of working with world-class clients like Dan Martell, the world's largest B2B SaaS coach; Robin Robins, the world's largest IT business coach; and other well-known names.

Through my company MSP Sales Partners, we help IT companies and MSPs scale sales through our fractional sales management and strategic consulting services that start with a proprietary 360º Sales Audit. 

Through my community, I coach other B2B founders through the process building and scaling their businesses. 

And through Repeatable Revenue Ventures, I lead the process of providing all the resources a select number of B2B businesses need to 3-5x their business, systematize growth, and exit--including the necessary expertise, people, and capital.

Visit www.RayJGreen.com to learn more.

Ray J. Green

HR tried to block one of my best hires ever.

Purple dye in his hair. No verifiable references. Red flags everywhere.

I hired him anyway.

Within two years, he was leading the organization in new business sales and built out an entire client acquisition channel that didn't exist before.

Everyone talks about hiring like it's a science.

Scorecards.
Structured interviews.
Competency frameworks.
Data-driven decisions.

And they're half right.

Yes, you need systems to screen candidates.

But what most people won't admit out loud is that once you're down to your final few candidates—the ones who all score between 80-95 on your rubric—the decision isn't logical anymore.

It's emotional. It's gut. It's feeling.

I've hired hundreds of people over 20 years. Built teams that reversed a 10-year decline at the US Chamber. Took a sales division from $598K to $1M/month in 90 days. Fired and rebuilt an entire 35-person executive team.

Every single outlier hire—the top quartile performers who absolutely crushed it—came down to gut.

The guy I hired at a bar.
The economics major I didn't have a role for.
The candidate HR told me to pass on.

Those were the ones that changed everything.

A lot of leaders won't tell you this because it sounds unprofessional.

But if you've built a deliberate culture and you're choosing between qualified candidates, your intuition is the only tool left that matters.

And the more you use it, the sharper it gets.

I recorded a quick podcast breaking this down. 

Listen here: https://lnkd.in/eh8K2CUZ

CEO @ MSP Sales Partners | Helping MSP Founders Build Sales Teams That Actually Sell | Ex-PE Backed CEO | Former U.S. Chamber Managing Director

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One of the first things I did as a sales leader was kill the call minimums.

My COO thought I was insane.

I'd just taken over a team that was required to make 100 calls a day.

Every day. No exceptions. Volume was king.

And I eliminated it.

And what happened next? 

Revenue per sale doubled.

We led the first membership increase the organization had seen in a decade.

Then we hit our number for 10 years straight—through economic crashes, political chaos, and everything in between.

But the part most sales leaders won't admit...

Managing to activity metrics is the easy way to manage.

It's measurable. It's simple. Anyone can do it. 

It's not hard to stand over someone's shoulder and say "make more calls."

As counterintuitive as it sounds, it's also killing your results.

Most sales teams are optimized for the wrong thing. They're cracking the whip on volume while their best producers get written up for not hitting call counts—even though they're crushing quota.

There's a threshold. A specific point where more activity actually decreases results.

And most managers never find it because they're too busy counting calls.

I break down the exact framework (the Laffer Curve applied to sales) and why this matters more now than ever with AI about to eat every volume-based sales job alive.

Here's the podcast: https://lnkd.in/e7KN2JBu

Wednesday = content & creative day. ❤️

Most traditional advice tells you to be kinder to yourself.

Silence that inner critic.

Quiet the voice that says you're not doing enough.

Stop pushing yourself so hard.

I tried all of that for years.
It made everything worse.

So I did the opposite.

I leaned into the voice in my head that constantly said "you can do better."

And that decision changed everything.

Here's what I've realized: The inner critic traditional advice told me to silence?

It's been my biggest competitive advantage.

It's a feature to be leveraged. Not a bug to fix. 

I went from a family with addiction, broken homes, and no college education to raising my kids in Cabo with a life I couldn't have imagined.

That didn't happen because I learned contentment.

It happened because I refused to accept lower standards.

But there's a critical distinction that makes this work without destroying your mental health.

And if I'd missed that, I would've burned out entirely.

But if you get it right, it becomes fuel.

I shared a personal podcast with two things I did to turn my inner critic into a strength instead of fighting it.

This perspective won't land for everyone—and that's fine.

But if you've got that same voice and you've been told it's a problem?

You might want to hear this.

Listen here: https://lnkd.in/evdj5swT

P.S. Fair warning: I hold myself to higher standards than most people around me. If that sounds exhausting, this probably isn't for you.

Yesterday we ran an SDR Fantasy Draft.

Our fractional SDR management program has been growing fast, so we brought on two exceptional full-time sales managers to build dedicated teams.

Yesterday was draft day.

We had all the rep analytics pulled, a custom territory maps to avoid market conflicts our ops manager built, and a room full of competitive energy.

When the time came at the end of the day, we fired up the draft timers, poured drinks, and went to work picking teams.

My wife—the actual fantasy footballer in our house—said this doesn’t count as a legitimate fantasy draft.

Fair.

But she also said she hasn’t heard that much laughing and energy from me at work in awhile. 

So we’re doing something right.

Business owners keep asking me: "How do I remove myself from sales?"

It's the wrong question.

And it's costing them years of freedom they could already have.

You don't want to escape sales. You want to evolve through it.

And there's a very reliable sequence to do it—and most owners skip the steps that actually matter.

I recorded a quick podcast breaking it down here: https://lnkd.in/ebm_gQb2

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The Battle

Robbie Crabtree

Ray J. Green

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The Battle

Robbie Crabtree

Ray J. Green

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ray J. Green's LinkedIn Performance

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