Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

8 Seconds 2 Connect

When C-Suite communicate, they need to send a message that is:

Simple
Impactful
Emotional
Resilient
Relateable
Actionable 
Motivating
Strategic
Risk-free
Scalable
Transferable

Most verbal communication, a presentation, a pitch, and public speaking are none of the above.

Yet, when leaders communicate with a combination 
visual + verbal.

The complex becomes simple without losing its power.



If you support your C-Suite with their public speaking. And your goal is to save time and increase impact, let's have a call.


I can share how I supported the C-Suite at 2 of the 3 BIG German car brands, 2 of the major luxury fashion brands and one of the BIG social media platforms.

Founder

ThisCityArt (TCA)

Ongoing art projects that are designed to create new work, host pop up shows and use social media to share ideas. #InvisibleExhibition

Graphic Artist

Mountains of Imagination (MoI)

Startup Pitch Training 1000’s of startups in China.
Chinaccelerator
Plug And Play China
Startup Grind Beijing
AngelHack 
Dulwich College Beijing Launchpad Entrepreneurship Competition

Pitch Consulting, content creation, content management & slide design for senior leadership.
Yodo1 Mobile Games C-Round Raise Deck
Ofo CEO conference speech
VW CMO conference talk.
Cartier China CEO
Dior China CEO
The VW Group board of directors
Audi A.I.R China 
Mercedes China HR C-Suite
Amazon China 
CTVS 
Dulwich College Beijing
Ivy Education Group 
Daystar Academy

Corporate presentation training how to restructure and simplify slide content and refine the message.
The NBA China
The VW Group China
Google SH
BMW
British Embassy Beijing
Districom
Brunswick PR

Higher education pitch training.
EF Education first
NYU Shanghai 
Tsinghua University Beijing
Schwarzman Scholar

Conferences & events speaker.
WeWork
British Chamber of Commerce Beijing
University of Chinese Academy of Sciences
SDC The University Partnership Denmark & China

WheelsPlusWings

I am lucky enough to be in the founding group of awesome people who set up wheelspluswings and continue to help give children and their families improved access to mobility. 

Spend 2 mins and like us on Facebook https://www.facebook.com/WheelsplusWings

Creative Director & Founding Member

 BACA / UAL

Teaching Chinese students graphic design & communication skills with group and individual projects using paper-pencil and smartphones

Lecturer Visual Communications Graphic Design

PAE Media

Branded Content Creative Director
VW Group Brand integration in Man Of Tai Chi feature film. 
VW group car placement and integration into Hollywood movie, pitching to movie executive producer and VW brand managers.

A Century with Cars.
Mercedes Benz branded content 12 episodes China TV show. Leading the research team and managing the regular client presentation updates.

VW lifestyle TV show, developing the concept and managing the regular client presentation updates.

Creative Director

BCTT

Gung Ho Pizza 
Pre-launch brand story presentation, working with co-founders to develop brand message and vision.

TEDxBeijing Speaker & Speaker coach
Coaching TedxBeijing speakers with the performance and story structure.

Pecha Kucha Speaker x2 

Be Open
Creative director and co-director of eight band-content online films for Peugeot China, for the car launch of the Peugeot 208cc, working with blind photographers.

Freelance Creative Director

Advertising creative director, within two months of working in advertising, I came up with the concept for a NIKE Olympic event, and I was leading the launch of a car. China provides wild opportunities.

Mercedes A Symphony of Ice and Snow, head of the post-production.

NIKE Basketball Beijing Olympics 2008, creative director, concept development and strategical alignment.

Peugeot 207 China launch creative director, concept development.

VW beetle ATL ad campaign creative director.

Creative director

Raffles Design Institute

Is how I arrived in Beijing and how I met and taught young Chinese students new design skills and creative approaches. 

I now know some of those students have gone on to own restaurant brands, become DJ/Promoters and work as part of the design teams at international schools, which is really exciting for China and world's future.

Teaching Graphic Design and Animation

Spiral Productions

Illustrator and animator, concept development, client pitches. 
Science museum London
Explore @Britisol 
Dubai Children's City
Singapore science centre
Imperial War Museum London

Designer / Illustrator / Animator

Is public speaking part of your BD strategy? I will make sure you are the best speaker at the event 🐊 More influence = more opportunities = more revenue 🤼‍♀️ Intentional communication 🐊 Certified Crocodile Wrestler

The CEO walked into the meeting room and stopped at the doorway.

He looked surprised

"This looks...different," he said.

He walked over to the whiteboard covered with bits of paper.

20 minutes before, I printed out six pages of the first version of his script. 

I cut out the paragraphs and shuffled them like a magician doing a magic trick. 

I then stuck them to the whiteboard.

He was now reading some of them out.

"I like this", he repeated. "I like this a lot."

Within a few minutes, he had 8-10 paper strips in his hand.

We sat down, and I made a new document.

I copied and pasted the sections he had selected into a second script version.

We then made this version 02 script flow in his words. 

In less than 30 minutes, we were done.

He leaned back and read the script out.

He smiled, satisfied.

"Email me a copy." 

He stood and headed to the door.

He paused on the way out, turned and said, "This was good; I've never worked like this before. Nice job"

________________

Common problem = C-Suite keynotes have too much education and not enough inspiration

Solution = Stories with emotion, stakes, drama and success 

________________

How to do this?

Trust the process
Bring a fresh perspective 
Make the time 

________________

I have written presentions for the head of HR at Mercedes China when they spoke to 2000 people 

Visualized the keynote for The VW China CMO when they spoke at a non-automotive conference 

Managed the presentation build for the Cartier CEO China when the management team headed to a global annual update meeting 

I have pitched creative to Hollywood A-listers 

Written the talks for Chinese tech CEOs speaking at APEC

Coached Tech CEOs on their product launches

Coached Tech CFOs on how to deal with different speaking opportunities

________________

The key to success starts with mindset 

🟥 Do you have a growth mindset?

🟧 What are your goals?

🟨 What message / story will reach the goals?

🟦 How do you perform?

🟩 Do you even need slides? 

________________

🟩

🟦 🟦

🟨 🟨 🟨

🟧 🟧 🟧 🟧

🟥 🟥 🟥 🟥 🟥

________________


Start with red not green.

 If you want public speaking to be your executive strength I can share more case studies on a call.







taplio

The Battle

Robbie Crabtree

Martin Barnes

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